星晖｜文 园长｜编 作为最具标志性的国民消费窗口之一，五一假期给人的印象始终是喧腾的。 商圈景区摩肩接踵，机场高速吞吐爆发，音乐节和演唱会热烈似火……短短几天时间里，人流与经济活力迸发于你我身边的众多场景。然而在硬币的另一 面，全国电影院却度过了一个无比静悄悄的五一假期。 不客气地说，相比去年，今年电影五一档的市场表现几乎遭遇了对半砍。 根据灯塔专业版数据，2025年5月1日至5月5日，中国电影市场总票房为7.47亿元，日均票房约1.49亿元，档期总票房与日均成绩较去年同比下降51.1%， 扎扎实实地割去了半壁江山。 就观众进场情况而言，今年五一档的观影人次由去年同期的 3781万下滑至1890万。在全国总场次变化不大的前提下，这意味着电影院的单场人流拦腰减 半，平均上座率直接从2024年的12.6%降到了如今的6.6%。 跌落的重磅档期背后，问题到底出在哪？ 全面倒退的五一档 单论新片数量，这个五一档的阵容绝不逊色于往年。 4月30日、5月1日、5月2日三天，在部分项目撤档前一度有多达13部电影定档，囊括了剧情、喜剧、犯罪、悬疑、动作众多类型，乍一看颇具丰富度。 要励志传记，有根据湾仔码头创始人真实经历改编 ...

据灯塔专业版数据，截至5月5日20时，2025年"五一"档（5月1日—5月5日）总票房（含预售）达7.4亿 元，总观影人次超1873万，总放映场次达233.13万。广东省"五一"档期内累计票房约1.1亿元，约占全国 票房的14.8%，较清明档（4月4日—4月6日）14.5%的占比有小幅提升，继续稳居全国"第一票仓"。深 圳、广州进入五一档全国城市票房前十，分列第三、第四。 由刘德华监制并领衔主演，邱礼涛编剧、执导，欧豪、倪妮、黄奕等主演的金融犯罪题材影片《猎金· 游戏》在"五一"档收获超1.3亿元票房，夺得档期亚军。该片于5月1日正式上映，故事聚焦金融市场， 话题有一定热度和社会性，刘德华、邱礼涛领衔的主创阵容和影片的拍摄呈现方式也"港味"十足，因此 在华南地区表现突出，首映当天便拿下广东、广西、海南三省的票房冠军，也成为今年"五一"档除《水 饺皇后》外又一部票房超1亿元的影片。 已上映97天的《哪吒之魔童闹海》在"五一"假期依然深受观众欢迎，以不足7%的排片率贡献了8.8%的 票房占比，最终拿下近6500万元票房。目前该片在中国内地累计票房已超153.7亿元，持续刷新全球单 一市场最高票房纪录。 影片方面， ...

Core Viewpoint - The articles highlight the rising popularity of realistic films focusing on ordinary people's lives, particularly two films, "Dumpling Queen" and "Unique," which resonate deeply with audiences through their relatable narratives and emotional depth [2][3][4]. Group 1: Film Summaries - "Dumpling Queen," directed by Liu Weiqiang and starring Ma Li, is based on a true story that portrays the struggles of a single mother overcoming adversity with resilience and determination [3]. - The film intertwines personal narratives with broader societal changes, showcasing the courage of ordinary workers and the pursuit of dignity in challenging circumstances [3]. - "Unique" tells the story of a hearing-impaired family with a hearing daughter, exploring her journey of balancing family responsibilities and personal dreams [4][6]. Group 2: Audience Engagement - Both films evoke strong emotional responses from viewers, prompting reflections on family, dreams, and life choices, thus elevating the narratives of marginalized groups to universal themes [6][8]. - The success of these films is attributed to their detailed portrayal of small characters' lives, which resonates with audiences and reflects their own experiences [7][8]. - The trend of focusing on ordinary people's stories in cinema is gaining traction, as evidenced by the positive reception of similar films that highlight the struggles and triumphs of everyday individuals [7][8].

Core Viewpoint - The Qingming Festival film market continues to show strong performance, with a diverse range of films appealing to various audience preferences [1][2]. Group 1: Box Office Performance - As of April 6, 2025, the box office for the Qingming Festival period (April 4-6) has surpassed 300 million yuan [2]. - "My World Movie" leads the box office with over 91 million yuan, followed by "Sunshine Flower" and "The Silent Love," each exceeding 60 million yuan [2]. - The film "Nezha: The Devil Child Is Coming" remains popular, generating over 2 million yuan daily even after more than two months of release, with a total box office exceeding 15.1 billion yuan [4]. Group 2: Film Variety and Themes - This year's Qingming Festival features 16 films, showcasing a variety of genres including realism, youth themes, suspense, comedy, and animation [2]. - Notable films include "The Silent Love," focusing on the challenges faced by hearing-impaired individuals, and "Sunshine Flower," directed by Feng Xiaogang, which tells the story of reintegration into society after imprisonment [3]. - The increasing presence of realism and youth-themed films reflects the growing diversity in audience viewing preferences [3]. Group 3: Re-releases and Upcoming Films - Re-releases of high-grossing films have become a common strategy in smaller film periods, with films like "Hot" and "Break: Hell - Gratitude Special Edition" included in the Qingming Festival lineup [4]. - Several films have already been scheduled for the upcoming May Day holiday, including titles like "Dumpling Queen" and "Adventure Bear" [4].