Core Insights - The 2025 AGF Asia Game Expo and China International Comic Festival successfully attracted over 450,000 participants, showcasing the latest achievements in the gaming industry and providing an engaging experience for attendees [1] Group 1: Event Overview - The event featured over 1,000 quality IPs and more than 7,000 cultural and creative products, creating a unique scene that covers gaming experiences, cultural displays, and peripheral consumption [2] - Major gaming companies such as Tencent, NetEase, and 37 Interactive Entertainment showcased their diverse content, enriching the exhibition and highlighting the collaborative development of the Guangdong gaming industry [2] Group 2: Gaming Experience and Interaction - Guangdong's mini-game industry is thriving, with over 77,000 games registered in 2024, accounting for 65% of the national total, and an expected revenue growth of 40%-50% this year [3] - Tencent presented several popular mini-games, allowing players to experience instant play, demonstrating Guangdong's innovative capabilities in mini-game development [3] - The event included a game pod area that attracted over 30 small and independent game developers, showcasing more than 40 high-quality original games, emphasizing deep interaction as a key feature of the expo [3] Group 3: Cultural Integration - The expo explored the "game + culture" crossover, with companies using IP empowerment and cultural elements to transform games into new cultural communication vehicles [4] - The display by Yishijie incorporated traditional aesthetics, creating an immersive environment that resonated with players and highlighted the fusion of cultural craftsmanship and gaming IP [4] Group 4: International Collaboration - International gaming companies like Ubisoft and Supercell made their debut at the expo, facilitating communication between domestic and foreign industries [5] - The event showcased successful international games, providing insights into operational experiences and establishing a platform for understanding the Chinese gaming market [6] Group 5: Regional Development - The Hong Kong Animation and Game Pavilion made its debut, featuring 28 companies and promoting cross-city collaboration and resource sharing within the Greater Bay Area [7] - The AGF is evolving from a single offline exhibition to a dual-track model that integrates online and offline experiences, reflecting the effectiveness of Guangdong's gaming policies and the industry's global expansion [7] - The "Golden Diamond Ceremony" highlighted innovative works with market potential, enhancing the image and reputation of Guangdong's gaming brands [7]

Core Insights - The 2025 CICF×AGF Animation and Game Festival took place from October 2 to 5 in Guangzhou, featuring over 1,000 top brands and covering an area of 82,000 square meters, making it the largest comprehensive animation and game exhibition in China [1][2] Company Highlights - Yishijie, a domestic simulation management game developer, showcased its theme "Yicheng Moonlight, Temple Fun" with an immersive traditional aesthetic, highlighting its second participation in the festival [1] - The booth design incorporated elements from ancient festivals, creating a nostalgic atmosphere that resonated with the visual style of its popular IPs such as "This City Has Good Fields" and "I Am the Great Landlord" [1][2] - Yishijie has been operational since 2012, accumulating over 2,000 games and releasing several industry benchmark products, serving a global user base in the hundreds of millions [2] Industry Trends - The festival featured a stage area with performances centered around traditional Chinese culture, attracting players to experience Yishijie's popular products, enhancing the immersive gameplay experience [2] - A notable highlight was the intangible cultural heritage interactive area, where traditional crafts were showcased, linking gaming content with cultural heritage [2]