除此之外，同期开展的CICF展会内容同样精彩纷呈，覆盖潮流消费与电竞赛事两大板块。另一方面， 万代南梦宫、bilibili、Bushiroad EXPO等众多热门品牌携IP限定周边与新品；瑞幸、肯德基等主题快闪 店上架联名餐饮；QDC耳机、铭瑄显卡等展示顶级外设，创新"游戏+次元+消费"体验；赛事端：英雄 联盟挑战赛、WEC2025 华立电竞总决赛、卡普空《街霸6》世界巡回赛，30+省市高手集结，还有 COSPLAY、宅舞等全国总决赛，8大赛区巅峰对决，上演视觉盛宴。 多元产业矩阵，市场生态焕新 本届展会以构建"多元内容矩阵"为目标，集结超1000个优质IP及7000余款文创产品，打造覆盖游戏体 验、文化展示、周边消费的特色场景。 腾讯、网易、三七互娱（002555）、华立科技（301011）、世宇科技、灵犀互娱、益世界、西山居、四 三九九、贪玩游戏、库洛游戏等多家知名游戏企业携众多游戏IP在本届展会亮相。企业多样化的内容展 示不仅丰富了展会内容供给，吸引大量观众驻足，更展现了广东游戏产业共生发展的生态格局。 沉浸游戏体验，深度互动升级 广东小游戏产业优势显著，2024年备案数量超7.7万款，占全国65%；今 ...

Core Viewpoint - The Chinese gaming industry is accelerating its international expansion, transitioning from product output to ecosystem construction, with a focus on technological innovation, cultural integration, and industry chain collaboration [1][2]. Game License Approval Normalization - The National Press and Publication Administration approved 127 domestic online games in July 2025, with a total of 884 games approved from January to July 2025, an increase of 151 games compared to the same period last year [1][2]. - Analysts believe that the high volume of game license approvals will continue, indicating a normalization in the approval process and ongoing industry recovery [1]. Accelerated International Expansion - The trend of Chinese games going global has become a key development line, with 33 Chinese game companies entering the global mobile game publisher revenue TOP100 list in June 2025, collectively earning $1.76 billion, accounting for 33% of the total revenue of the top 100 [2]. - ST华通's subsidiary, 点点互动, saw a 10% month-on-month revenue increase in June, maintaining its position as the second-highest Chinese mobile game publisher globally [2]. Market Demand and Growth - The domestic gaming market remains robust, with high demand and supportive policies from various provinces and cities, leading to a new product cycle for A-share gaming companies [2][3]. - The Chinese gaming market size reached 28.05 billion yuan in May 2025, with a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [3]. Investment Logic - Four main investment logic points are highlighted: high industry prosperity, focus on premium products by leading manufacturers, a surge in new product releases, and continuous innovation in niche segments like SLG and casual games [4].

Core Insights - The article discusses the measures implemented by the Zhejiang Provincial Department of Commerce to support the gaming industry's international expansion, effective from July 10, 2024 [1][2] - It highlights the success of the game "Black Myth: Wukong," which has sold over 10 million copies globally, marking a significant achievement for Chinese gaming [2] Group 1: Policy Measures - The measures cover various aspects of the gaming industry, including development, platforms, and ecosystems, with a focus on targeted and actionable initiatives [1] - The policy aims to enhance institutional openness by exploring innovative mechanisms for cross-border settlement and data flow [1] - It promotes the internationalization of the gaming industry through cultural and technological integration, marketing support, and targeted strategies for development and operation [1][2] Group 2: Industry Performance - In 2024, China's self-developed games generated overseas sales revenue of $18.557 billion, reflecting a year-on-year growth of 13.39% [2] - Guangdong Province, as the largest gaming market in China, reported gaming industry revenue of 260.4 billion yuan, accounting for nearly 80% of the national market share [2] - The emergence of "Black Myth: Wukong" has shifted perceptions of Zhejiang's gaming industry, potentially attracting more gaming companies to the region [2][4] Group 3: Future Development - Zhejiang aims to enhance the gaming industry's capabilities by optimizing the ecosystem and talent resources, focusing on the development of headquarters and benchmark enterprises [4] - The province supports the development of original high-quality games and cultural IPs, emphasizing the creation of 3A game projects with strong cultural attributes and growth potential [4]