Core Insights - The 2025 AGF Asia Game Expo and China International Comic Festival successfully attracted over 450,000 participants, showcasing the latest achievements in the gaming industry and providing an engaging experience for attendees [1] Group 1: Event Overview - The event featured over 1,000 quality IPs and more than 7,000 cultural and creative products, creating a unique scene that covers gaming experiences, cultural displays, and peripheral consumption [2] - Major gaming companies such as Tencent, NetEase, and 37 Interactive Entertainment showcased their diverse content, enriching the exhibition and highlighting the collaborative development of the Guangdong gaming industry [2] Group 2: Gaming Experience and Interaction - Guangdong's mini-game industry is thriving, with over 77,000 games registered in 2024, accounting for 65% of the national total, and an expected revenue growth of 40%-50% this year [3] - Tencent presented several popular mini-games, allowing players to experience instant play, demonstrating Guangdong's innovative capabilities in mini-game development [3] - The event included a game pod area that attracted over 30 small and independent game developers, showcasing more than 40 high-quality original games, emphasizing deep interaction as a key feature of the expo [3] Group 3: Cultural Integration - The expo explored the "game + culture" crossover, with companies using IP empowerment and cultural elements to transform games into new cultural communication vehicles [4] - The display by Yishijie incorporated traditional aesthetics, creating an immersive environment that resonated with players and highlighted the fusion of cultural craftsmanship and gaming IP [4] Group 4: International Collaboration - International gaming companies like Ubisoft and Supercell made their debut at the expo, facilitating communication between domestic and foreign industries [5] - The event showcased successful international games, providing insights into operational experiences and establishing a platform for understanding the Chinese gaming market [6] Group 5: Regional Development - The Hong Kong Animation and Game Pavilion made its debut, featuring 28 companies and promoting cross-city collaboration and resource sharing within the Greater Bay Area [7] - The AGF is evolving from a single offline exhibition to a dual-track model that integrates online and offline experiences, reflecting the effectiveness of Guangdong's gaming policies and the industry's global expansion [7] - The "Golden Diamond Ceremony" highlighted innovative works with market potential, enhancing the image and reputation of Guangdong's gaming brands [7]

Core Viewpoint - The Chinese gaming industry is accelerating its international expansion, transitioning from product output to ecosystem construction, with a focus on technological innovation, cultural integration, and industry chain collaboration [1][2]. Game License Approval Normalization - The National Press and Publication Administration approved 127 domestic online games in July 2025, with a total of 884 games approved from January to July 2025, an increase of 151 games compared to the same period last year [1][2]. - Analysts believe that the high volume of game license approvals will continue, indicating a normalization in the approval process and ongoing industry recovery [1]. Accelerated International Expansion - The trend of Chinese games going global has become a key development line, with 33 Chinese game companies entering the global mobile game publisher revenue TOP100 list in June 2025, collectively earning $1.76 billion, accounting for 33% of the total revenue of the top 100 [2]. - ST华通's subsidiary, 点点互动, saw a 10% month-on-month revenue increase in June, maintaining its position as the second-highest Chinese mobile game publisher globally [2]. Market Demand and Growth - The domestic gaming market remains robust, with high demand and supportive policies from various provinces and cities, leading to a new product cycle for A-share gaming companies [2][3]. - The Chinese gaming market size reached 28.05 billion yuan in May 2025, with a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [3]. Investment Logic - Four main investment logic points are highlighted: high industry prosperity, focus on premium products by leading manufacturers, a surge in new product releases, and continuous innovation in niche segments like SLG and casual games [4].

Core Insights - The article discusses the measures implemented by the Zhejiang Provincial Department of Commerce to support the gaming industry's international expansion, effective from July 10, 2024 [1][2] - It highlights the success of the game "Black Myth: Wukong," which has sold over 10 million copies globally, marking a significant achievement for Chinese gaming [2] Group 1: Policy Measures - The measures cover various aspects of the gaming industry, including development, platforms, and ecosystems, with a focus on targeted and actionable initiatives [1] - The policy aims to enhance institutional openness by exploring innovative mechanisms for cross-border settlement and data flow [1] - It promotes the internationalization of the gaming industry through cultural and technological integration, marketing support, and targeted strategies for development and operation [1][2] Group 2: Industry Performance - In 2024, China's self-developed games generated overseas sales revenue of $18.557 billion, reflecting a year-on-year growth of 13.39% [2] - Guangdong Province, as the largest gaming market in China, reported gaming industry revenue of 260.4 billion yuan, accounting for nearly 80% of the national market share [2] - The emergence of "Black Myth: Wukong" has shifted perceptions of Zhejiang's gaming industry, potentially attracting more gaming companies to the region [2][4] Group 3: Future Development - Zhejiang aims to enhance the gaming industry's capabilities by optimizing the ecosystem and talent resources, focusing on the development of headquarters and benchmark enterprises [4] - The province supports the development of original high-quality games and cultural IPs, emphasizing the creation of 3A game projects with strong cultural attributes and growth potential [4]