除此之外，同期开展的CICF展会内容同样精彩纷呈，覆盖潮流消费与电竞赛事两大板块。另一方面， 万代南梦宫、bilibili、Bushiroad EXPO等众多热门品牌携IP限定周边与新品；瑞幸、肯德基等主题快闪 店上架联名餐饮；QDC耳机、铭瑄显卡等展示顶级外设，创新"游戏+次元+消费"体验；赛事端：英雄 联盟挑战赛、WEC2025 华立电竞总决赛、卡普空《街霸6》世界巡回赛，30+省市高手集结，还有 COSPLAY、宅舞等全国总决赛，8大赛区巅峰对决，上演视觉盛宴。 多元产业矩阵，市场生态焕新 本届展会以构建"多元内容矩阵"为目标，集结超1000个优质IP及7000余款文创产品，打造覆盖游戏体 验、文化展示、周边消费的特色场景。 腾讯、网易、三七互娱（002555）、华立科技（301011）、世宇科技、灵犀互娱、益世界、西山居、四 三九九、贪玩游戏、库洛游戏等多家知名游戏企业携众多游戏IP在本届展会亮相。企业多样化的内容展 示不仅丰富了展会内容供给，吸引大量观众驻足，更展现了广东游戏产业共生发展的生态格局。 沉浸游戏体验，深度互动升级 广东小游戏产业优势显著，2024年备案数量超7.7万款，占全国65%；今 ...

展位内的非遗文化互动区成为最大亮点之一。中国民间文艺家协会会员、国家级百姓学习之星、广州剪 纸项目代表传承人何丹凤，携广州非遗剪纸新生代力量何奕含联袂亮相。二人以红纸为材、剪刀为具， 将普通红纸雕琢成《这城有良田》《我是大东家》的游戏人物小像，惊艳全场。 益世界成立于2012年，已累积运营2000+款游戏，发行多款具行业标杆性的产品，产品品类丰富多元， 服务全球亿级用户。此次参展，益世界以游戏为载体活化传统文化的实践，在"商业价值+文化传播"上 进行过了有效探索。 （文章来源：南方都市报） 廊檐下错落悬挂的灯笼更添暖意，整体设计精准呼应《这城有良田》《我是大东家》等古风IP的视觉调 性，让玩家一踏入便仿佛穿越进游戏中的繁华市井，国风氛围感扑面而来。4名Coser更是化身"游戏符 号"活化场景：@糖分执扇还原《这城有良田》"城主"，@阿唯以《我是大东家》"元小宝"萌系造型成 粉丝合影热门，@苏柒扮"赵飞燕"登舞台起舞，@南歌歌饰"薛涛"引导玩家体验扇面书法，实现传统文 化与游戏IP 的深度绑定。 展台舞台区因国风主题表演轮番上演持续聚拢人气，玩家们争相体验益世界旗下人气产品——《这城有 良田》的古风养城经营玩法 ...

Core Insights - The article discusses the viral marketing phenomenon of the mini-game "Screw Tightening" on WeChat, highlighting its rapid spread and engagement through social media interactions [1][2] - It indicates a structural transformation in the mini-game industry, with significant growth in user base and marketing investment, marking a shift from a "light" to a "heavy" marketing approach [3][4] Group 1: Marketing Dynamics - The mini-game "Screw Tightening" utilized a simple yet challenging gameplay mechanic to drive user engagement, leading to increased ad views and revenue for the game company [2][3] - The mini-game sector is experiencing explosive growth, with projected sales revenue reaching 39.836 billion yuan in 2024, a year-on-year increase of 99.18% [3] - Mini-games have surpassed traditional mobile apps in active user numbers and advertising budgets, indicating a shift in market dynamics [4][5] Group 2: Advertising Strategies - The article emphasizes the effectiveness of WeChat Moments as an advertising channel, leveraging social trust and user engagement to enhance ROI [14][18] - A "three-stage" creative logic is employed in advertising, focusing on attention-grabbing hooks, engaging content previews, and strong calls to action [15][16] - The viral nature of ads in social media can lead to exponential reach, as seen with "Screw Tightening," where user interactions amplified the ad's visibility [17][18] Group 3: Content-Driven Growth - The integration of IP collaborations is becoming a key growth engine for mini-games, allowing for deeper user engagement and retention through familiar content [7][11] - Successful mini-games are increasingly focusing on content-driven strategies rather than solely relying on ad spending, reflecting a paradigm shift in marketing approaches [19][20] - The article suggests that mini-games should incorporate social mechanisms into their design to facilitate organic sharing and user retention [23][24] Group 4: Actionable Recommendations - Companies are advised to develop reusable IP collaboration modules to streamline marketing efforts and enhance user engagement [25] - A social-driven creative experimentation path is recommended, encouraging the testing of multiple creative ideas to identify the most effective strategies [26] - Emphasizing user lifecycle value (LTV) through deeper gameplay and social interactions can lead to longer user retention and increased monetization opportunities [27][28]