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友谊时光(06820.HK):上半年收益总额达到6.24亿元 同比增长18.5%
Ge Long Hui· 2025-08-28 08:41
集团以"AI+游戏"为战略方向,致力于通过技术创新驱动游戏工业化升级与玩家体验革新。集团围绕"技 术赋能创作、智能重塑体验"的核心目标,着重技术研发与场景落地双轮驱动,构建覆盖研发、发行、 运营与企业管理的全链路AI应用体系,聚焦平台化工具开发、数据资产沉淀、智能体创新及AI原生玩 法实验四大领域,从而实现对产品立项、内容策划、研发测试、发行运营、买量投放等各个环节有效赋 能。此外,集团旗下多款游戏已完成华为鸿蒙原生应用开发,正式加入鸿蒙生态,《暴吵萌厨》、《浮 生忆玲珑》亮相华为HDC2025,探索更多技术应用场景合作。 集团始终坚持长线运营策略,积极洞察用户需求,通过高频次的版本迭代、内容更新、运营活动及IP联 动等,为玩家提供细致全面的长线服务,不断拉长产品生命周期,激发产品活力。同时,集团针对不同 地区海外用户的特点,作出差异化、本地化的游戏内容和推广素材,更好地吸引和留住当地玩家。旗下 多款产品除在境内取得良好业绩和口碑外,亦在中国港澳台、韩国、日本、东南亚及北美等地区享有盛 誉。得益于此,旗下《熹妃传》、《浮生为卿歌》、《凌云诺》等已上线多年的产品始终保持良好的流 水表现。 格隆汇8月28日丨友谊 ...
集群突围、平台赋能、科技破壁——打开江苏文化“出海”三重密码
Xin Hua Ri Bao· 2025-06-16 23:16
Core Insights - Jiangsu province has 38 enterprises and 7 projects listed as key cultural export entities for 2025-2026, covering various fields such as film, animation, gaming, music, and arts and crafts [1] - The province is leveraging a "traditional culture + digital technology" dual-drive model to enhance cultural exports, focusing on three innovative modes: an animation and gaming "new fleet," platform aggregation to build an ecosystem, and digital empowerment of traditional culture [1] Group 1: Animation and Gaming Cluster - Animation and gaming enterprises account for nearly half of the 38 key cultural export companies, with 18 firms primarily located in Suzhou, Wuxi, and Changzhou [2] - Wuxi has developed a complete animation and gaming industry chain, with leading companies like Wuxi Beishi participating in over 70 international films, including "Captain America: Civil War" and "Star Wars: The Force Awakens" [2] - Technological innovation is becoming the core competitive advantage for Jiangsu's animation companies, with firms like Yuanli Animation utilizing advanced systems for high-precision digital content creation [2][3] Group 2: Digital Content Industry - Suzhou Industrial Park has established a digital content industry cluster focused on gaming and animation, with notable achievements from companies like Ailuo Information and Snail Digital [3] - The immersive experience and interactivity of games serve as new cultural carriers, enhancing the international visibility of Chinese culture [3] Group 3: Platform Aggregation - The Yixing Cultural Export Promotion Platform has successfully transformed from a single exporter to a collective platform, integrating over 20 local SMEs to promote "Yixing ceramics" [4] - This platform approach reduces costs and enhances the overall impression of "Eastern aesthetics" in international markets [4] Group 4: Policy Support - Suzhou Industrial Park has implemented targeted support policies for the animation and gaming industry, providing financial incentives for award-winning original works and subsidies for participation in international events [5] - The National Cultural Trade Base in Nanjing has created a one-stop service system for cultural export enterprises, with over 600 companies registered and significant revenue growth [5] Group 5: Cultural Exchange and Innovation - Nanjing is actively expanding its international connections, having established friendly city relationships with 25 countries, facilitating cultural exchanges that benefit enterprises [6] - The integration of traditional culture with digital technology is exemplified by projects like the Jiangsu Women's Ethnic Orchestra's use of 3D holographic projection to create immersive experiences [8] Group 6: Globalization of Cultural Expression - Jiangsu enterprises are exploring ways to break cultural barriers and achieve resonance in global markets, with successful examples in both traditional and digital sectors [8][9] - The gaming industry demonstrates strong cultural transformation capabilities, with companies like Suzhou Lezhi Software and Huanta Network incorporating local cultural elements into their products [8][9]
友谊时光(6820.HK):暴吵萌厨表现亮眼 公司后续计划加大买量 看好该游戏及公司长线发展
Ge Long Hui· 2025-06-11 02:41
Core Viewpoint - The company possesses a unique ability to create hit products in the traditional advantageous ancient-style RPG female-oriented game sector, while maintaining a long-term operational strategy, resulting in stable revenue performance from titles like "Floating Life for the Emperor" and "Lingyun Nuo" [1][2] Game Performance - The recent game "Violent Chef" has shown impressive performance, currently ranking first on the iOS free game chart, with plans for increased user acquisition to enhance its long-term development and contribution to revenue and profit [1][3] - The game features a differentiated cooking gameplay combining "Chinese cuisine kitchen party + restaurant casual management," appealing to a broad audience [1][3] Product Pipeline and Market Expansion - The company is actively expanding its product categories, including male-oriented games and overseas markets, with a rich pipeline expected to yield multiple game tests in Q3/Q4 [2][5] - The company has improved its publishing system, focusing on ROI in project initiation and distribution, leading to successful low-cost, high-return games like "Ink Sword Jianghu" and "Lingyun Nuo" [2][5] Cultural and Brand Integration - The company has successfully enhanced market penetration and user engagement through diverse brand collaboration strategies, creating a unique "culture + consumption" ecosystem [2] - Collaborations with cultural landmarks and consumer brands have strengthened the cultural depth of its IPs and increased foot traffic to physical locations [2] Financial Forecast - Revenue is projected to improve gradually, with expected revenues of 1.45 billion and 1.76 billion yuan for 2025 and 2026, respectively, reflecting year-on-year growth of 25% and 21% [5] - Adjusted net profits are forecasted to be 85 million and 175 million yuan for the same years, indicating stable profitability [5]