Core Viewpoint - The recent brief online presence of the 212-episode HD version of the "Haier Brothers" animation reflects the company's engagement with its audience and the potential for future content creation, including a sequel that invites public participation [1][4][5]. Group 1: Company Actions - Haier Group's CEO Zhou Yunjie responded to public demand for a restored version of the "Haier Brothers" animation by briefly uploading the HD version on his Douyin account [1][4]. - The original "Haier Brothers" animation took 8 years to produce, with an investment of 30 million yuan, and is recognized as a milestone in Chinese animation [4]. - Zhou Yunjie announced plans for a sequel, emphasizing a collaborative approach by inviting audience input on various aspects of the new content [5][7]. Group 2: Audience Engagement - The brief availability of the animation led to significant public interest, with many viewers expressing confusion and anticipation regarding its sudden disappearance [4]. - Zhou Yunjie's social media presence has rapidly gained traction, with his Douyin account amassing over 1 million followers within three days, indicating strong audience engagement [7]. - The interaction with the audience is seen as a strategic move to embrace modern digital platforms and trends, aligning with the company's vision for future growth [7].

Core Points - Haier Group's CEO Zhou Yunjie announced the release of the remastered version of the animated series "Haier Brothers" on multiple streaming platforms, marking the 30th anniversary of the original series [1][12] - Zhou Yunjie engaged with netizens to gather ideas for a sequel to "Haier Brothers," showcasing a willingness to incorporate public feedback into company initiatives [1][11] - Zhou Yunjie's popularity surged after appearing alongside Lei Jun during the National People's Congress, leading to a significant increase in his social media following [5][6] Summary by Sections Company Initiatives - The remastered 212-episode version of "Haier Brothers" is now available on platforms like iQIYI, Youku, Tencent Video, and Bilibili [1] - Zhou Yunjie expressed gratitude for the public's interest and humor regarding his persona, indicating a strategy to leverage social media engagement for brand promotion [5][6] - The company is responding to consumer suggestions, such as developing a "lazy washing machine" that can wash clothes, underwear, shoes, and socks simultaneously, with plans for a product launch in April [11] Public Engagement - Zhou Yunjie's social media presence has grown significantly, with over 1.09 million followers on Douyin, 170,000 on Weibo, and 98,000 on Xiaohongshu [5] - The CEO's interaction with netizens has led to a collaborative approach in product development, as he actively seeks and acknowledges user suggestions [11] Historical Context - "Haier Brothers" was produced over eight years with an investment of 30 million yuan, recognized as a milestone in Chinese animation and awarded the China Television Golden Eagle Award [11]

Core Viewpoint - The announcement of the sequel to the animated series "Haier Brothers" has generated significant excitement among fans, with a call for public participation in its creation and the release of a remastered version of the original series [1][5][7]. Group 1: Announcement and Engagement - On March 24, Haier's CEO Zhou Yunjie invited fans to contribute ideas for the sequel to "Haier Brothers," emphasizing a continuation of the educational adventure theme [1][7]. - The sequel will involve audience participation, allowing fans to suggest formats such as animation, short films, or movies, as well as themes for the accompanying songs [1][5]. Group 2: Remastered Series Release - A remastered version of the original "Haier Brothers," consisting of 212 episodes, was announced to be available online, although it faced temporary removal shortly after its release [5][7]. - The original series aired from 1995 to 1998 and aimed to impart scientific and cultural knowledge through the adventures of the titular characters [9]. Group 3: Audience Reaction - The announcement quickly gained traction on social media, with over 1 million followers gained by Zhou Yunjie within two days of his first video post [7]. - Reactions from the audience were mixed, with some expressing nostalgia and excitement for the return of the series, while others criticized the new character designs [13][14][16].