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5月深圳国资新媒体观察:整体趋于稳定,个别账号环比浮动大
Nan Fang Du Shi Bao· 2025-07-01 08:10
Core Insights - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" was launched to evaluate the information dissemination of state-owned enterprises and listed companies in Shenzhen, focusing on reading volume as a key indicator of influence [1] - The May 2025 report shows a slight decline in reading volume for state-owned enterprise accounts, while overall activity remains stable [2][4] - The top three accounts by article volume are Shenzhen Bus Group (90), Special Development Group (72), and Shenzhen Eastern Bus (67) [2][3] Group 1: Article Volume and Performance - The total number of articles published by state-owned enterprise accounts increased in May compared to April, with Shenzhen Bus Group leading with 90 articles [2][3] - The reading volume for the top three accounts includes Shenzhen Metro (42.2W+), Shenzhen Eastern Bus (17.2W+), and Shenzhen Gas (11.4W+) [5][6] - Special Development Group saw a significant increase in article volume, nearly doubling its output [2] Group 2: Engagement Metrics - The top three accounts by likes are Shenzhen Metro (2492), Shenzhen Bus Group (2112), and Shenzhen Eastern Bus (650) [7] - In terms of recommendations, Shenzhen Bus Group leads with 1407, followed by Shenzhen Metro (1020) and Shenzhen Eastern Bus (411) [9] - Despite lower article output, Guoxin Securities maintains a strong reading volume, indicating high content appeal [4][5] Group 3: Content Strategy and User Engagement - Shenzhen Metro's content strategy focuses on timely information, event-driven campaigns, and user-centric topics, achieving high engagement during key holidays [10][11] - Shenzhen Eastern Bus employs a modular content approach, emphasizing heartwarming stories and internal communications, but lacks strong user interaction [15] - Shenzhen Gas focuses on providing evergreen content related to gas safety and services, resulting in high repeat engagement [18] Group 4: Company-Specific Insights - Shenzhen State-owned Enterprises listed companies show a notable increase in article output, with Deep Special Power and Special Development Information leading the way [21] - The overall performance of state-owned enterprise accounts indicates a competitive landscape, with top accounts maintaining strong positions in terms of content dissemination and user engagement [21]
盐财经招聘实习生
盐财经· 2025-06-10 10:13
Group 1 - The article announces an internship recruitment for Salt Finance, a professional financial media under Southern Wind Window, focusing on business reporting [4] - The recruitment seeks candidates for the position of financial intern reporters, with responsibilities including deep reporting on financial topics, industry observations, and podcast content planning [5][6] - Candidates are expected to have a strong interest in financial reporting, good communication skills, and preferably experience in content creation, with a preference for students in economics or journalism [7] Group 2 - Interns will gain hands-on experience in news production, opportunities to interact with industry experts, and receive a certificate from a leading media platform [8] - The internship offers benefits such as free lunch during offline work and the chance to publish articles under their name on Salt Finance and Southern Wind Window [8]
长江传媒(600757):主业收入稳健增长 主要经营指标超额完成一季度目标任务
Xin Lang Cai Jing· 2025-05-11 06:27
Group 1 - The company achieved operating revenue of 2.101 billion yuan in Q1 2025, a year-on-year increase of 9.31%, driven by steady progress in key publishing projects and stable growth in educational materials [1] - The net profit attributable to the parent company reached 401 million yuan, up 53.14% year-on-year, while the non-recurring net profit was 394 million yuan, reflecting a 54.88% increase [1] - The company optimized its expense ratios, with a sales expense ratio of 7.32% (down 0.38 percentage points year-on-year) and a management expense ratio of 9.82% (down 1.04 percentage points year-on-year) [1] Group 2 - The company is actively advancing new media operations, creating a comprehensive marketing service system that integrates online and offline channels [2] - The online sales of general books in the Hubei province increased by 13.66% year-on-year, despite a nationwide decline in retail sales of physical bookstores [2] - The company's cash and cash equivalents stood at 1.481 billion yuan at the end of 2024, with a proposed cash dividend of approximately 498 million yuan, representing 52.65% of the net profit [2] Group 3 - The company maintains a "strong buy" investment rating, being a leader in the publishing sector in Hubei province with significant regional advantages [3] - Projected operating revenues for 2025-2027 are 7.496 billion, 7.946 billion, and 8.344 billion yuan, with year-on-year growth rates of 6%, 6%, and 5% respectively [3] - Expected net profits attributable to the parent company for the same period are 1.103 billion, 1.169 billion, and 1.216 billion yuan, with corresponding PE ratios of 10.8, 10.2, and 9.8 times [3]
3月深圳国资新媒体观察:头部账号优势扩大,尾部运营待突围
Nan Fang Du Shi Bao· 2025-04-30 13:42
Core Insights - The article discusses the performance of Shenzhen state-owned enterprises and their affiliated listed companies in terms of new media information dissemination, highlighting the "Shenzhen State-owned Enterprises New Media Information Release Observation List" for March 2025 [1] Group 1: Overall Performance - The overall activity of state-owned enterprise accounts has significantly increased, with an average of 8 more posts per account compared to the previous month, indicating a rebound in promotional activity after the Spring Festival [4][10] - The top-performing accounts in terms of total reading volume include Shenzhen Metro with over 474,000 reads, followed by Guoxin Securities and Shenzhen Gas with 198,000 and 196,000 reads respectively [2][3] Group 2: Engagement Metrics - In terms of likes, Shenzhen Metro leads with 3,649 likes, while Shenzhen Innovation Investment Group saw a remarkable increase of 3,499 likes, totaling 3,541 [6][7] - The "in-view" metrics show Shenzhen Bus Group leading with 1,246 views, followed by Shenzhen Metro with 1,142 views [9] Group 3: Content Strategy - The content strategy of various accounts has shown a trend towards integrating business services with brand culture and social issues, enhancing user engagement [11][12] - Notable campaigns include Shenzhen Bus Group's "Deep Bus 'Feng' Scenery Line" and Shenzhen Port Group's thematic posts that creatively combine employee stories with corporate values [12] Group 4: Listed Companies Performance - Among the listed companies, China Ping An stands out with a reading volume of 128,000+, followed by Shenzhen Airlines with 103,000 and China International Marine Containers with 56,066 [15] - The engagement metrics for listed companies show China Ping An leading in likes with 3,227, while several companies like Deep Property Group and Tianyin Communication Holdings have minimal engagement [16][19]