新媒体运营

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最新公布!深圳这些国企,位列榜单前三
Nan Fang Du Shi Bao· 2025-09-25 15:23
从2022年第一季度起,南都·湾财社对深圳市属国有企业及深圳国资控股或参股的上市公司新媒体的信息发布情况进行测评,以阅读量为主要参考指标观 察账号影响力,推出"深圳国资国企新媒体信息发布观察榜"。对深圳国资国企新媒体优秀传播案例进行提炼和分析,总结运营和传播经验,致力于促进深 圳国资国企新媒体的蓬勃发展。 本月推出的是"2025年8月深圳国资国企新媒体信息发布观察榜"(简称"深圳国资新媒体信息观察榜")。测评对象一共有31个深圳国企一级账号,以及23 个深圳国资控股或参股的上市公司微信公众号,合计54个账号。其中,31个深圳国企一级账号中,多家公司已上市。 国企一级账号新媒体数据: 8月整体再次回落 发稿与阅读量下滑显著 相比于7月份,8月份国企一级账号的整体数据再次回落,整体发文量小幅度下降,整体阅读量却大幅度跳水,部分账号下滑过半。榜单中的31个账号,有 21个账号在发稿量上减少,其中深交易、深安居、特发集团、深圳市创新投资集团减量突出,分别减少15篇、10篇、20篇、10篇,其余账号虽然减幅不 大,但也侧面反映出整体更新活跃度的降低;在阅读量方面,有21个账号在阅读量上下滑,部分账号降幅过半,在阅读总数 ...
广州大麦:老板们,你们需要的是流量?还是客户?
Sou Hu Cai Jing· 2025-09-15 10:23
本文讨论了企业在运营视频号和新媒体时应关注的核心目标,指出单纯追求粉丝数和播放量是错误方向,强调需明确真正业务 需求与流量转化之间的关系。耳关系方式 新媒体运营目标 许多企业主对新媒体运营存在误解,过于关注粉丝数量和播放量等表面指标。 强调从"有多少人看"转向"带来多少客户或成交"进行评估。 企业主在新媒体运营中应摒弃对粉丝量和播放量的盲目追求,转而聚焦于流量背后的业务转化价值,建立以实际经营目标为导 向的内容策略。 实际运营中应思考核心目标是获取流量还是实现业务转化。 单纯追求数字增长而忽视实际商业价值会导致资源浪费和策略偏差。 业务导向的运营策略 新媒体运营应以业务结果为导向,而非仅追求曝光数据。 需要重新审视内容策略,确保与企业实际经营目标对齐。 ...
5月深圳国资新媒体观察:整体趋于稳定,个别账号环比浮动大
Nan Fang Du Shi Bao· 2025-07-01 08:10
Core Insights - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" was launched to evaluate the information dissemination of state-owned enterprises and listed companies in Shenzhen, focusing on reading volume as a key indicator of influence [1] - The May 2025 report shows a slight decline in reading volume for state-owned enterprise accounts, while overall activity remains stable [2][4] - The top three accounts by article volume are Shenzhen Bus Group (90), Special Development Group (72), and Shenzhen Eastern Bus (67) [2][3] Group 1: Article Volume and Performance - The total number of articles published by state-owned enterprise accounts increased in May compared to April, with Shenzhen Bus Group leading with 90 articles [2][3] - The reading volume for the top three accounts includes Shenzhen Metro (42.2W+), Shenzhen Eastern Bus (17.2W+), and Shenzhen Gas (11.4W+) [5][6] - Special Development Group saw a significant increase in article volume, nearly doubling its output [2] Group 2: Engagement Metrics - The top three accounts by likes are Shenzhen Metro (2492), Shenzhen Bus Group (2112), and Shenzhen Eastern Bus (650) [7] - In terms of recommendations, Shenzhen Bus Group leads with 1407, followed by Shenzhen Metro (1020) and Shenzhen Eastern Bus (411) [9] - Despite lower article output, Guoxin Securities maintains a strong reading volume, indicating high content appeal [4][5] Group 3: Content Strategy and User Engagement - Shenzhen Metro's content strategy focuses on timely information, event-driven campaigns, and user-centric topics, achieving high engagement during key holidays [10][11] - Shenzhen Eastern Bus employs a modular content approach, emphasizing heartwarming stories and internal communications, but lacks strong user interaction [15] - Shenzhen Gas focuses on providing evergreen content related to gas safety and services, resulting in high repeat engagement [18] Group 4: Company-Specific Insights - Shenzhen State-owned Enterprises listed companies show a notable increase in article output, with Deep Special Power and Special Development Information leading the way [21] - The overall performance of state-owned enterprise accounts indicates a competitive landscape, with top accounts maintaining strong positions in terms of content dissemination and user engagement [21]
盐财经招聘实习生
盐财经· 2025-06-10 10:13
Group 1 - The article announces an internship recruitment for Salt Finance, a professional financial media under Southern Wind Window, focusing on business reporting [4] - The recruitment seeks candidates for the position of financial intern reporters, with responsibilities including deep reporting on financial topics, industry observations, and podcast content planning [5][6] - Candidates are expected to have a strong interest in financial reporting, good communication skills, and preferably experience in content creation, with a preference for students in economics or journalism [7] Group 2 - Interns will gain hands-on experience in news production, opportunities to interact with industry experts, and receive a certificate from a leading media platform [8] - The internship offers benefits such as free lunch during offline work and the chance to publish articles under their name on Salt Finance and Southern Wind Window [8]
长江传媒(600757):主业收入稳健增长 主要经营指标超额完成一季度目标任务
Xin Lang Cai Jing· 2025-05-11 06:27
Group 1 - The company achieved operating revenue of 2.101 billion yuan in Q1 2025, a year-on-year increase of 9.31%, driven by steady progress in key publishing projects and stable growth in educational materials [1] - The net profit attributable to the parent company reached 401 million yuan, up 53.14% year-on-year, while the non-recurring net profit was 394 million yuan, reflecting a 54.88% increase [1] - The company optimized its expense ratios, with a sales expense ratio of 7.32% (down 0.38 percentage points year-on-year) and a management expense ratio of 9.82% (down 1.04 percentage points year-on-year) [1] Group 2 - The company is actively advancing new media operations, creating a comprehensive marketing service system that integrates online and offline channels [2] - The online sales of general books in the Hubei province increased by 13.66% year-on-year, despite a nationwide decline in retail sales of physical bookstores [2] - The company's cash and cash equivalents stood at 1.481 billion yuan at the end of 2024, with a proposed cash dividend of approximately 498 million yuan, representing 52.65% of the net profit [2] Group 3 - The company maintains a "strong buy" investment rating, being a leader in the publishing sector in Hubei province with significant regional advantages [3] - Projected operating revenues for 2025-2027 are 7.496 billion, 7.946 billion, and 8.344 billion yuan, with year-on-year growth rates of 6%, 6%, and 5% respectively [3] - Expected net profits attributable to the parent company for the same period are 1.103 billion, 1.169 billion, and 1.216 billion yuan, with corresponding PE ratios of 10.8, 10.2, and 9.8 times [3]
3月深圳国资新媒体观察:头部账号优势扩大,尾部运营待突围
Nan Fang Du Shi Bao· 2025-04-30 13:42
Core Insights - The article discusses the performance of Shenzhen state-owned enterprises and their affiliated listed companies in terms of new media information dissemination, highlighting the "Shenzhen State-owned Enterprises New Media Information Release Observation List" for March 2025 [1] Group 1: Overall Performance - The overall activity of state-owned enterprise accounts has significantly increased, with an average of 8 more posts per account compared to the previous month, indicating a rebound in promotional activity after the Spring Festival [4][10] - The top-performing accounts in terms of total reading volume include Shenzhen Metro with over 474,000 reads, followed by Guoxin Securities and Shenzhen Gas with 198,000 and 196,000 reads respectively [2][3] Group 2: Engagement Metrics - In terms of likes, Shenzhen Metro leads with 3,649 likes, while Shenzhen Innovation Investment Group saw a remarkable increase of 3,499 likes, totaling 3,541 [6][7] - The "in-view" metrics show Shenzhen Bus Group leading with 1,246 views, followed by Shenzhen Metro with 1,142 views [9] Group 3: Content Strategy - The content strategy of various accounts has shown a trend towards integrating business services with brand culture and social issues, enhancing user engagement [11][12] - Notable campaigns include Shenzhen Bus Group's "Deep Bus 'Feng' Scenery Line" and Shenzhen Port Group's thematic posts that creatively combine employee stories with corporate values [12] Group 4: Listed Companies Performance - Among the listed companies, China Ping An stands out with a reading volume of 128,000+, followed by Shenzhen Airlines with 103,000 and China International Marine Containers with 56,066 [15] - The engagement metrics for listed companies show China Ping An leading in likes with 3,227, while several companies like Deep Property Group and Tianyin Communication Holdings have minimal engagement [16][19]
周云杰回复“安排”3天后,212集高清版《海尔兄弟》动画片短暂上线又下线,本人更新视频回应“拍续集”
Qi Lu Wan Bao· 2025-03-24 14:12
周云杰回复"安排"3天后,212集高清版《海尔兄弟》动画片短 暂上线又下线,本人更新视频回应"拍续集" 3月24日,212集高清版《海尔兄弟》动画片,在海尔周云杰抖音账号短暂上线,后又下线。 3天前的21日上午,海尔集团董事局主席、首席执行官周云杰发布了自己的第一条抖音视频。当时许多网友纷纷在评论区提建 议:"周总,原版(海尔兄弟动画片)高清修复一下呗,想给我家小孩看。"周云杰在评论区回复网友表示:"安排!" 海尔集团官网信息显示,自20世纪90年代初,海尔集团在发展的同时就不忘回报社会,尤其关注儿童最缺少的寓教于乐的精神 食粮,《海尔兄弟》就是专为儿童制作的一顿精美的精神食粮。《海尔兄弟》的制作历时8年、投资3000万元、画稿长度达1000 公里,是中国当时最长的动画片,曾获中国电视金鹰奖等荣誉,并被视为国产动画的里程碑。原版动画还曾登陆美国电视台, 成为首部海外签约的中国动画。 极目新闻记者注意到,上线的212集《海尔兄弟》动画片是最近三天连夜上传的,最晚一集是今天上午才上传。最后是今天早上 才全部显示出来,集数并未完全按顺序排列。 不过,24日上午9时许,记者看到212集动画片还在,约半小时后又不见了。 ...