Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Viewpoints - Hong Kong's introduction of the "Stablecoin Regulation Draft" on May 30 marks a significant step in the digital asset sector, potentially positioning Hong Kong as an international Web3 and digital finance hub, which may also aid in the internationalization of the Renminbi and the development of offshore financial services [4] - The upcoming summer blockbuster season is highlighted, with a focus on the performance of quality content products, including new game launches and film releases [4] Summary by Sections Industry Performance - From May 26 to May 30, 2025, the Shanghai Composite Index decreased by 0.03%, while the Shenzhen Component Index fell by 0.91%. The media sector, however, saw a positive change of 1.74%, ranking 6th among all industries [13][14] Game Sector - The launch of quality products continues to significantly contribute to company performance, as seen with the game "Chaotic Chef" from Friendship Time, which boosted its market value after its release on May 28 [6] - Recommendations include focusing on leading gaming companies exploring AI+ gaming paradigms, as well as monitoring the performance of new game product cycles [6] Film Sector - The summer film season is approaching, with key films like "Liao Zhai: Lan Ruo Si" and "Chang'an's Lychee" being scheduled for release, which is expected to drive steady growth in box office revenues [6] Card and Trendy Toys - The sector shows high growth potential, with companies increasingly focusing on the "Guzi Economy" and expanding into trendy toy markets [7] Internet Sector - Major companies like Tencent and Alibaba have reported stable business development, emphasizing the optimization of business efficiency through AI [8] AI Applications - Companies embracing new technologies with data, user, and application advantages are recommended for continued observation, as AI applications are expected to undergo a paradigm shift [9] State-Owned Publishing - State-owned media companies are actively pursuing mergers and acquisitions, with some exploring new business models in education [9] Market Overview - The report notes that the media industry continues to experience an upward trend, suggesting ongoing investment in new channels and content directions [10]

Group 1 - AMC Theatres plans to reduce movie ticket prices by 50% starting July 9, aiming to attract more viewers during the week [1] - The discount applies to regular adult evening movie tickets, including those in premium formats like IMAX, with a small additional fee [1] - AMC reported an 11% year-over-year decline in ticket revenue for Q1, marking the worst performance for the industry since 1996, excluding pandemic factors [1] Group 2 - The U.S. movie market has seen a continuous decline in attendance over the past two decades, with box office revenue halved since 2002 due to the rise of streaming services [1] - AMC's CEO Adam Aron stated that the Q1 box office slump is an anomaly that has self-corrected, driven by the release of popular films in Q2 [1] - Upcoming major releases, such as Paramount's "Mission: Impossible 8" and Disney's "Lilo & Stitch," are expected to boost ticket sales [1] Group 3 - Discounts will also be available for films released at the end of June and early July, but only for AMC loyalty members [2] - AMC has previously offered discounted ticket prices on Tuesdays, with regular prices often exceeding $20 in major markets [2] - The 50% discount strategy is a temporary adjustment to test price-sensitive audience willingness to return and to promote summer blockbusters [2] Group 4 - The effectiveness of this price reduction strategy in reversing the industry's decline remains uncertain, as North American cinemas have historically relied on premium formats for revenue growth rather than increasing foot traffic [2] - The ongoing price promotion, lasting until the end of August, will be a critical test of the resilience of the cinema economic model amid the competition from streaming platforms [2]