《美味的胜利》

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爱优腾拼“厨艺”,美食综艺何时重回爆款行列?
3 6 Ke· 2025-09-17 08:58
新的节目模式和规则确实唤醒了市场,创作视角的拓宽也为美食题材注入了新鲜血液,在平台的争相入局、密集更新下,美食综艺又能否重回巅峰时期 呢? 美食综艺的盛衰 国产美食综艺有过相当一段辉煌的时期。 2012年,央视推出的美食纪录片《舌尖上的中国》现象级爆火,以地域打开中国的美食江湖,以具体人物故事为线索串联起中国的美食生态,通过食物来 展现民族的人文情怀,唤起了全球观众对中国美食乃至中国文化的兴趣和关注。 相比于传统的美食节目仅仅聚焦于食物本身,《舌尖上的中国》更看见了民族人文,从普通劳动者的视角去呈现整个民族美食文化的积淀,正是这种由人 见美食的手法打开了国产美食综艺的创作思路。 爱优腾厨综虽迟但到。 2024年,一档韩国美食竞技节目《黑白厨师:料理阶级战争》登上网飞非英语剧集播放冠军,以厨师烹饪对抗为主题、延续了《鱿鱼游戏》"大逃杀"规则 的真人秀火遍全球。 跟随着全球市场的厨综创作风向,国内长视频也开始集中发力美食竞技综艺,近期腾讯视频的《一饭封神》和优酷的《炙热游戏:百厨大战》先后上线开 打,爱奇艺的《美味的胜利》、抖音的《闪光厨神》也均在制作中。 不同于过去的美食综艺多以温和治愈风格为主,新一代的厨综竞 ...
《一饭封神》“抢跑”,三大平台“厨神综艺”决战暑综之巅?
3 6 Ke· 2025-07-24 00:52
Core Viewpoint - The summer variety show trend is shifting towards "food," with major video platforms competing in the cooking show genre, highlighted by Tencent's "One Meal to Fame" which introduces a high-stakes elimination format [1][4][18] Group 1: Show Format and Structure - "One Meal to Fame" features a "survival" style competition with a high elimination rate, where only 16 out of 100 chefs advance after the first round, creating a sense of urgency and excitement [1][4] - The show emphasizes a documentary-style presentation, lacking typical reality show elements like sound effects, focusing instead on the chefs' narratives and the judges' tasting moments [4][8] - The competition's structure aligns with current trends in variety shows that prioritize fast-paced formats to capture audience attention [4][18] Group 2: Industry Context and Competition - Other platforms like iQIYI and Youku are also launching cooking shows, with iQIYI's "Delicious Victory" and Youku's "Fiery Game: Battle of Chefs" set to air in August and late August respectively, indicating a crowded market for culinary competitions [10][11][12] - The simultaneous release of multiple cooking shows suggests a strong market interest in culinary content, with potential for a "cooking show showdown" during the summer [11][12] Group 3: Audience Engagement and Cultural Impact - The show aims to connect chefs' personal stories with the audience, enhancing the chefs' brand influence and promoting a deeper cultural understanding of Chinese cuisine [8][15][16] - The format allows for a more intimate portrayal of chefs, transforming them into storytellers of their culinary journeys, which resonates with viewers [13][15] - The rise of cooking shows is seen as a reflection of changing consumer preferences, where culinary arts are not just about sustenance but also cultural identity and lifestyle [18]