新的节目模式和规则确实唤醒了市场，创作视角的拓宽也为美食题材注入了新鲜血液，在平台的争相入局、密集更新下，美食综艺又能否重回巅峰时期 呢？ 美食综艺的盛衰 国产美食综艺有过相当一段辉煌的时期。 2012年，央视推出的美食纪录片《舌尖上的中国》现象级爆火，以地域打开中国的美食江湖，以具体人物故事为线索串联起中国的美食生态，通过食物来 展现民族的人文情怀，唤起了全球观众对中国美食乃至中国文化的兴趣和关注。 相比于传统的美食节目仅仅聚焦于食物本身，《舌尖上的中国》更看见了民族人文，从普通劳动者的视角去呈现整个民族美食文化的积淀，正是这种由人 见美食的手法打开了国产美食综艺的创作思路。 爱优腾厨综虽迟但到。 2024年，一档韩国美食竞技节目《黑白厨师：料理阶级战争》登上网飞非英语剧集播放冠军，以厨师烹饪对抗为主题、延续了《鱿鱼游戏》"大逃杀"规则 的真人秀火遍全球。 跟随着全球市场的厨综创作风向，国内长视频也开始集中发力美食竞技综艺，近期腾讯视频的《一饭封神》和优酷的《炙热游戏：百厨大战》先后上线开 打，爱奇艺的《美味的胜利》、抖音的《闪光厨神》也均在制作中。 不同于过去的美食综艺多以温和治愈风格为主，新一代的厨综竞 ...

Core Viewpoint - The summer variety show trend is shifting towards "food," with major video platforms competing in the cooking show genre, highlighted by Tencent's "One Meal to Fame" which introduces a high-stakes elimination format [1][4][18] Group 1: Show Format and Structure - "One Meal to Fame" features a "survival" style competition with a high elimination rate, where only 16 out of 100 chefs advance after the first round, creating a sense of urgency and excitement [1][4] - The show emphasizes a documentary-style presentation, lacking typical reality show elements like sound effects, focusing instead on the chefs' narratives and the judges' tasting moments [4][8] - The competition's structure aligns with current trends in variety shows that prioritize fast-paced formats to capture audience attention [4][18] Group 2: Industry Context and Competition - Other platforms like iQIYI and Youku are also launching cooking shows, with iQIYI's "Delicious Victory" and Youku's "Fiery Game: Battle of Chefs" set to air in August and late August respectively, indicating a crowded market for culinary competitions [10][11][12] - The simultaneous release of multiple cooking shows suggests a strong market interest in culinary content, with potential for a "cooking show showdown" during the summer [11][12] Group 3: Audience Engagement and Cultural Impact - The show aims to connect chefs' personal stories with the audience, enhancing the chefs' brand influence and promoting a deeper cultural understanding of Chinese cuisine [8][15][16] - The format allows for a more intimate portrayal of chefs, transforming them into storytellers of their culinary journeys, which resonates with viewers [13][15] - The rise of cooking shows is seen as a reflection of changing consumer preferences, where culinary arts are not just about sustenance but also cultural identity and lifestyle [18]

Core Insights - The article discusses the evolving trends in the Chinese variety show market, highlighting key competitive dynamics and upcoming shows for the second half of the year [1][3]. Group 1: Market Trends - The primary keyword for the second half of the year is "same-topic competition," which has led to high-quality content production due to intense rivalry among platforms [3][5]. - Major shows like Mango TV's "Singer 2025," iQIYI's "Asian New Voice," and Tencent Video's "Let Me Sing" have demonstrated the benefits of this competitive landscape by producing engaging content [3][5]. Group 2: Upcoming Shows - The summer will feature a "comedy variety season" with Tencent Video's "Talk Show and Its Friends 2" and iQIYI's "Comedy King Stand-up Season 2" set to launch, promising fresh content and engaging performances [5][7]. - Culinary shows are also making a comeback, with Tencent Video's "One Meal to Fame" and Youku's "Hot Game: Hundred Chefs Battle" competing for viewership, showcasing a resurgence in this genre [7][10]. - The dating variety show segment is heating up with Tencent Video's "Heart Signal 8" and Youku's upcoming "Love Has Thousands of Forms," indicating a competitive environment in this category as well [10][12]. Group 3: Content Creation Strategies - The concept of "creating buzz topics" is emphasized as a crucial strategy for variety shows, with programs like "The Great Entertainer" aiming to leverage social trends and audience interests [14][16]. - The success of shows like Mango TV's "Flowers and Youth" illustrates the importance of engaging content that resonates with viewers, prompting other platforms to adopt similar strategies [17][19]. - Mango TV's extensive IP reserves, including upcoming projects like "Escape Room 7" and "Goodbye Lover 5," position it as a leader in the market, with a focus on executing viable projects rather than just conceptual ones [19].