近期上线的腾讯视频大型美食竞技综艺《一饭封神》，汇聚了100位优秀厨师。他们怀揣对中华美食的 敬意与热忱，在多元赛制与主题挑战中，展开了一场中国美食界的巅峰对决，真正诠释了何为"以一 饭，证实力"。 美食竞技综艺《一饭封神》汇聚了100位优秀厨师。 从"幕后"到"台前"的群像蜕变 《一饭封神》以聚焦"人"的价值叙事实现了突破——它通过真实而立体的中国厨师群像，建立起独特的 内容差异。尤其是在新一代厨师展现出全新精神面貌与创作理念的当下，更需要一个打破刻板印象、刷 新公众认知的窗口。 57岁的选手"我不是女王"，以"很失败"总结自己43岁前的人生，却在厨房重获自信。最年轻的00后小 厨"燃少"则在22岁时获黑珍珠一钻，他时刻用作品诠释对中餐的理解。德高望重的大厨也会放下身段给 年轻人锻炼培养的机会，正如大厨邵德龙所说，他在年轻人身上看到了中国厨师的未来。这些真实的故 事不仅让厨师群体以更鲜活的形象进入公众视野，更完成了一场对职业价值与社会认同的双向重塑。 《一饭封神》中的选手正在展现厨艺。 节目允许个性化表达的发生，也更深刻诠释了中华饮食"守正出新"的文化活力。例如在"酸、辣、鲜"团 队战中，大厨以层次丰富而不 ...

《一饭封神》火爆全网，百元套餐模拟战让餐饮经营博弈直面综艺舞台。《一饭封神》给广大餐饮人的 启示：回归餐饮价值本质，才是高品质餐饮的出路！ ...

Core Viewpoint - The article highlights the innovative marketing strategy of Haitian Flavor Industry through its sponsorship of the culinary competition show "Yi Fan Feng Shen," which aims to promote Chinese culinary culture globally while engaging younger consumers [1][3][4]. Group 1: Cultural and Brand Innovation - Haitian Flavor Industry is leveraging its 400-year history to blend culture and brand through various initiatives, including the establishment of a soy sauce culture museum and support for a global soy sauce documentary [3][4]. - The show features chefs from different regions and cultures, showcasing the integration of traditional Chinese ingredients with modern culinary techniques, thus redefining the essence of Chinese cuisine [3][4]. - The program serves as a platform for Haitian to narrate its brand story, emphasizing the balance between tradition and innovation in Chinese seasoning culture [3][4]. Group 2: Marketing Strategy - Haitian Flavor Industry has developed a comprehensive marketing ecosystem centered around "content + scene + social," effectively merging cultural dissemination with commercial value [4][5]. - The company has transformed show content into consumer engagement tools, such as the "Delicious Sealing List," which has driven traffic to restaurants featured in the show [5]. - Through events like the "Haitian Rice Festival" and interactive live cooking sessions, Haitian is enhancing brand visibility and fostering emotional connections with consumers [5][8]. Group 3: Digital Transformation and Brand Youthfulness - The company is undergoing a digital marketing strategy upgrade, moving from simple sponsorship to a full-chain approach that emphasizes interaction and participation [8]. - Haitian Flavor Industry has successfully transitioned from a traditional brand to a modern one, maintaining its core craftsmanship while appealing to younger demographics through innovative marketing campaigns [8][10]. - Initiatives like the soy sauce ice cream pop-up and educational projects aim to break stereotypes associated with traditional brands and build consumer trust [10].

Drama Section - The drama market is vibrant with both new and old works performing well during the summer season of 2025, with "In the Name of the Law" initially leading but later overtaken by "Drug Storm" [1][2] - "In the Name of the Law" scored 93.74, maintaining high viewership and social media engagement, but its Douban rating fell to 6.9 due to controversial ending [2][14] - "Drug Storm" saw a significant rise in ratings, achieving a peak Douban score of 8.0 and a daily viewership increase from 750,000 to over 3 million, becoming the second most-watched show [8][9] - Other notable dramas include "Morning Snow Record," "Mortal Cultivation," and "Splendid Blossoms," all of which performed well in various metrics [2][16] Variety Show Section - The travel exploration variety show "Earth Super Fresh" quickly rose to the top of the ratings, outperforming other shows like "Running Man Season 9" [19] - Three comedy variety shows, "Talk Show and Friends Season 2," "Comedy King Solo Season 2," and "Mahua Special Happiness Season 2," also ranked in the top five, indicating sustained popularity [22] - The increase in female comedians and topics related to women's issues in the comedy shows has contributed to their success, with a notable rise in female representation [22][23] - The new cooking show "One Meal to the Gods" faced plagiarism allegations, drawing attention for its similarities to the Netflix show "Black and White Chefs" [24][29]

Core Viewpoint - The summer variety show trend is shifting towards "food," with major video platforms competing in the cooking show genre, highlighted by Tencent's "One Meal to Fame" which introduces a high-stakes elimination format [1][4][18] Group 1: Show Format and Structure - "One Meal to Fame" features a "survival" style competition with a high elimination rate, where only 16 out of 100 chefs advance after the first round, creating a sense of urgency and excitement [1][4] - The show emphasizes a documentary-style presentation, lacking typical reality show elements like sound effects, focusing instead on the chefs' narratives and the judges' tasting moments [4][8] - The competition's structure aligns with current trends in variety shows that prioritize fast-paced formats to capture audience attention [4][18] Group 2: Industry Context and Competition - Other platforms like iQIYI and Youku are also launching cooking shows, with iQIYI's "Delicious Victory" and Youku's "Fiery Game: Battle of Chefs" set to air in August and late August respectively, indicating a crowded market for culinary competitions [10][11][12] - The simultaneous release of multiple cooking shows suggests a strong market interest in culinary content, with potential for a "cooking show showdown" during the summer [11][12] Group 3: Audience Engagement and Cultural Impact - The show aims to connect chefs' personal stories with the audience, enhancing the chefs' brand influence and promoting a deeper cultural understanding of Chinese cuisine [8][15][16] - The format allows for a more intimate portrayal of chefs, transforming them into storytellers of their culinary journeys, which resonates with viewers [13][15] - The rise of cooking shows is seen as a reflection of changing consumer preferences, where culinary arts are not just about sustenance but also cultural identity and lifestyle [18]