本文来自微信公众号：新周刊 （ID：new-weekly），作者：赵皖西，编辑：桃子酱，题图来自：视觉中国 头戴cK鸭舌帽，身穿略显宽大的衬衫，唱着"来财，来，来财，来"——揽佬，这位来自广东惠州的说唱歌手，可能是2025年华语乐坛最出圈的现象级歌 手。 凭借《大展鸿图》《八方来财》这两首热歌，揽佬火遍海内外。截至目前，《八方来财》在YouTube上的观看量超过3187万次；无数二创短视频也助推 《大展鸿图》成为新一代洗脑神曲。 在全球最大的音乐流媒体平台Spotify，揽佬更是让老外纷纷表示"Understanding 0%，Vibing 100%"（完全不懂，但气氛拉满）。他以500万的月收听人数 超越周杰伦、《跳楼机》的原唱LBI利比，成为华语歌手TOP1。 2025年7月，Spotify月听众突破300万时，揽佬在微博上发布了这张数据图。（图/微博@揽佬SKAIISYOURGOD） 揽佬用带着客家口音的"广普"、采样自粤剧《帝女花》的旋律、书写着啫啫煲与玉牌的歌词，构建了一个鲜活、生猛且毫不避讳世俗欲望的广式世界。这 个故事根植于惠州，却因其真实、混杂与独特，让大湾区人民乃至全球华人都能感受到情感连接 ...

Core Viewpoint - The rise of rapper Lang Lao in 2023 has been unexpected, as he has quickly gained global influence, surpassing notable artists like Jay Chou on platforms like Spotify, and successfully converting cultural influence into market power through his music and performances [1][3][29]. Group 1: Artist Background and Music Style - Lang Lao, born in 1998 in Huizhou, Guangdong, is not a typical rapper; he studied performance and worked as an actor before fully committing to music in 2023 with his debut album "顺风顺水顺财神" [6][10]. - His music blends Memphis rap with local Guangdong culture, creating a unique style that resonates with both domestic and international audiences [8][29]. - The themes in his songs often reflect the aspirations and struggles of ordinary people, particularly in relation to wealth and cultural identity [9][10][11]. Group 2: Cultural Impact and Popularity - Lang Lao's songs "八方来财" and "大展宏图" have gone viral, becoming cultural phenomena that resonate with the youth and reflect contemporary societal sentiments [3][12][19]. - The use of short video platforms has significantly amplified his reach, allowing his music to become a part of popular culture and generating discussions around its artistic merit [12][35]. - His music has been recognized for its creativity, with "八方来财" winning the annual single award at the NetEase Cloud Music Chinese Rap Music Awards [8]. Group 3: Global Reach and Reception - Lang Lao's music has successfully crossed borders, with international audiences appreciating his straightforward lyrics and unique sound, which contrasts with traditional rap themes [28][29]. - His incorporation of local cultural elements and innovative sampling techniques has garnered positive feedback from overseas musicians, enhancing his global appeal [29][31]. - The success of his tours in cities like Sydney and Singapore indicates a strong market demand and cultural resonance beyond China [29][35].