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揽佬:我就是个打工人,不是什么艺术家
Hu Xiu· 2025-09-22 01:53
本文来自微信公众号:新周刊 (ID:new-weekly),作者:赵皖西,编辑:桃子酱,题图来自:视觉中国 头戴cK鸭舌帽,身穿略显宽大的衬衫,唱着"来财,来,来财,来"——揽佬,这位来自广东惠州的说唱歌手,可能是2025年华语乐坛最出圈的现象级歌 手。 凭借《大展鸿图》《八方来财》这两首热歌,揽佬火遍海内外。截至目前,《八方来财》在YouTube上的观看量超过3187万次;无数二创短视频也助推 《大展鸿图》成为新一代洗脑神曲。 在全球最大的音乐流媒体平台Spotify,揽佬更是让老外纷纷表示"Understanding 0%,Vibing 100%"(完全不懂,但气氛拉满)。他以500万的月收听人数 超越周杰伦、《跳楼机》的原唱LBI利比,成为华语歌手TOP1。 2025年7月,Spotify月听众突破300万时,揽佬在微博上发布了这张数据图。(图/微博@揽佬SKAIISYOURGOD) 揽佬用带着客家口音的"广普"、采样自粤剧《帝女花》的旋律、书写着啫啫煲与玉牌的歌词,构建了一个鲜活、生猛且毫不避讳世俗欲望的广式世界。这 个故事根植于惠州,却因其真实、混杂与独特,让大湾区人民乃至全球华人都能感受到情感连接 ...
从《跳楼机》到《大展鸿图》,“神曲”是怎样炼成的?
第一财经· 2025-08-29 01:38
Core Viewpoint - The article discusses the rise of "hit songs" in the Chinese music industry, particularly focusing on the impact of short video platforms like TikTok and Douyin on music creation, distribution, and consumption. It highlights the shift from traditional artist-driven models to a more song-centric approach, where the song's potential for virality dictates its promotion and success [5][9][10]. Group 1: The Rise of Hit Songs - Jay Chou has been the most listened-to Chinese singer on Spotify, but in July 2025, a new artist named Lan Lao surpassed him, indicating a shift in listener preferences [5][8]. - The success of songs like "Jumping Machine" and "Eight Directions to Wealth" is attributed to their design for short video platforms, utilizing catchy hooks and adaptable structures that cater to the fast-paced nature of social media [11][15][16]. Group 2: Production and Promotion Strategies - Sony Music has developed a "Hit Song system" that focuses on the song's potential rather than the artist, allowing for a more flexible and data-driven approach to music production [11][14]. - The process involves selecting demos from a large pool, followed by a cold start testing phase to gauge initial audience reactions before a broader release [22][23]. - The article emphasizes the importance of creating songs that are adaptable to various contexts, enhancing their use as background music in different scenarios [16][28]. Group 3: Market Dynamics and Revenue Models - The competitive landscape is intense, with approximately 1.35 million new Chinese songs released in 2024, making it crucial for songs to stand out [22]. - Revenue from hit songs primarily comes from streaming platforms, while short video platforms serve as exposure channels rather than direct revenue sources [29][30]. - The article notes that while hit songs can generate significant income, most artists receive limited compensation, often relying on live performances for their primary income [34][35]. Group 4: Cultural and Social Context - The success of songs is often tied to social contexts and trends, with the article noting that the emotional resonance of a song can vary significantly depending on the prevailing societal mood [27]. - The article also discusses the evolving nature of music consumption, where music is increasingly used as a backdrop for visual content rather than being the focal point of attention [36].
揽佬真能挣1.2亿?
3 6 Ke· 2025-08-18 11:37
Core Insights - The article highlights the remarkable achievement of a Chinese artist, who has surpassed 5 million monthly listeners on Spotify, becoming the first in the Chinese music industry to reach this milestone [1][4][6] - The artist reportedly earned 120 million yuan from the album "Ba Fang Lai Cai," which has sparked discussions about the actual revenue generated from streaming platforms [1][11][18] Group 1: Artist's Achievements - The artist's Spotify monthly listener count has seen rapid growth, crossing the milestones of 3 million, 4 million, and 5 million within a month [4][8] - Compared to other Chinese artists, this achievement is significant as previous artists like Jay Chou and Higher Brothers have not surpassed 400,000 monthly listeners on Spotify [6][20] - The artist's songs have gained traction in various countries, indicating a rare phenomenon of Chinese music penetrating global streaming platforms [8][10] Group 2: Revenue Insights - The claim that the artist earned 120 million yuan from the album "Ba Fang Lai Cai" is questioned, with estimates suggesting that the actual revenue from Spotify streams is around 3.35 million yuan based on total streams of 115.6 million [11][16] - To achieve 10 million yuan in revenue, approximately 3.5 billion streams would be required, highlighting the disparity between streaming numbers and actual earnings [16][18] - Industry insiders suggest that after accounting for platform and distribution cuts, the artist's actual earnings may only be in the hundreds of thousands, despite the high visibility and popularity of the songs [18][20] Group 3: Industry Trends - The rising costs of promoting songs have led to a shift in how music is marketed, with a focus on high-profile projects and maximizing the commercial lifespan of hits [21][22] - The article emphasizes the importance of both quality music and the artists behind it, suggesting that the industry should not solely rely on algorithms for success [23][24] - The current landscape shows a trend where the transformation from "traffic" to "people" is becoming more pronounced, indicating a potential change in consumer behavior and artist engagement [20][24]
从周杰伦到揽佬,我们经历了怎样的审美周期?
3 6 Ke· 2025-07-30 08:21
Group 1 - The article discusses the concept of "economic upward beauty," reflecting on nostalgia for early 2000s aesthetics and cultural elements, such as fashion and music, which symbolize a confident and optimistic economic period [1][2][3] - The rise of rapper Lan Lao, who surpassed Jay Chou in monthly listeners on Spotify, is seen as a representation of "economic downward beauty," contrasting the past's confidence with a current aesthetic that reflects economic challenges [1][8] - The discussion includes how economic cycles influence perceptions of beauty and aesthetics, questioning whether nostalgia for the past is genuine or merely a filtered memory [1][12] Group 2 - The conversation highlights the duality of beauty in economic contexts, with "economic upward beauty" associated with modernity and optimism, while "economic downward beauty" reflects a return to local roots and cultural identity [12][13] - The participants express that nostalgia is not just about longing for the past but also about reconnecting with one's identity and cultural heritage in the face of economic uncertainty [12][13] - The article suggests that the current cultural landscape is marked by a blend of nostalgia and innovation, where past aesthetics are reinterpreted to address contemporary emotional needs [17][18]
「大展宏图」的揽佬,如何引发一场全球文化风潮
3 6 Ke· 2025-07-19 04:05
Core Viewpoint - The rise of rapper Lang Lao in 2023 has been unexpected, as he has quickly gained global influence, surpassing notable artists like Jay Chou on platforms like Spotify, and successfully converting cultural influence into market power through his music and performances [1][3][29]. Group 1: Artist Background and Music Style - Lang Lao, born in 1998 in Huizhou, Guangdong, is not a typical rapper; he studied performance and worked as an actor before fully committing to music in 2023 with his debut album "顺风顺水顺财神" [6][10]. - His music blends Memphis rap with local Guangdong culture, creating a unique style that resonates with both domestic and international audiences [8][29]. - The themes in his songs often reflect the aspirations and struggles of ordinary people, particularly in relation to wealth and cultural identity [9][10][11]. Group 2: Cultural Impact and Popularity - Lang Lao's songs "八方来财" and "大展宏图" have gone viral, becoming cultural phenomena that resonate with the youth and reflect contemporary societal sentiments [3][12][19]. - The use of short video platforms has significantly amplified his reach, allowing his music to become a part of popular culture and generating discussions around its artistic merit [12][35]. - His music has been recognized for its creativity, with "八方来财" winning the annual single award at the NetEase Cloud Music Chinese Rap Music Awards [8]. Group 3: Global Reach and Reception - Lang Lao's music has successfully crossed borders, with international audiences appreciating his straightforward lyrics and unique sound, which contrasts with traditional rap themes [28][29]. - His incorporation of local cultural elements and innovative sampling techniques has garnered positive feedback from overseas musicians, enhancing his global appeal [29][31]. - The success of his tours in cities like Sydney and Singapore indicates a strong market demand and cultural resonance beyond China [29][35].
揽佬出海超越周杰伦,音综失落,下半年乐坛要彻底“卷”起来了
3 6 Ke· 2025-07-11 00:24
Core Insights - The song "Ba Fang Lai Cai" by Lan Lao has gained significant popularity overseas, surpassing domestic hits like "Da Zhan Hong Tu" and topping Spotify's charts for Chinese artists [2][3] - Lan Lao's unique blend of Memphis rap and Lingnan opera elements showcases traditional culture in a modern context, emphasizing positive values over materialism [2] - As an independent artist, Lan Lao retains full copyright of his music, which has led to substantial financial success, with "Ba Fang Lai Cai" achieving over 10 billion total plays across platforms [7][11] Streaming Performance - Lan Lao's monthly listeners on Spotify have exceeded 3.1 million, surpassing Jay Chou's 2.965 million, making him the first Chinese artist to break the 3 million mark [3][5] - The song "Ba Fang Lai Cai" has garnered over 38 million plays on Spotify alone, translating to approximately $100,000 in revenue, with additional earnings from other platforms like YouTube Music and Apple Music [7][11] Live Performances and Tours - Lan Lao has been actively performing, with a recent concert in Beijing selling out, indicating strong demand for live shows [12] - A global tour is underway, with performances scheduled in major cities across Europe and Asia, reflecting his rising popularity and marketability [14][16] Industry Context - The Chinese rap industry is currently facing challenges, with a decline in live events and a lack of impactful new releases from shows like "Rap of China" [18][20] - Despite the industry's struggles, Lan Lao's success highlights the potential for Chinese artists to gain international recognition and revenue through digital platforms [23]
“来财”洗脑全球,老外争当“憋佬仔”
3 6 Ke· 2025-05-15 01:52
Core Viewpoint - The global popularity of Chinese rap songs, particularly those by the artist "揽佬," has surged, with many international audiences engaging with the lyrics and rhythms despite language barriers [1][21][48]. Group 1: Global Impact of Chinese Rap - The songs "八方来财," "因果," and "大展宏图" have become the most popular Chinese rap songs globally, with many international fans mimicking the lyrics and rhythms [5][15]. - The phenomenon of "来财" has become a cultural catchphrase, with many people worldwide adopting it in various contexts, showcasing the reach of Chinese rap [16][20]. - The songs have been used as background music in various international contexts, including showcasing China's development and cultural aspects, leading to increased global recognition [18][37]. Group 2: Cultural Reception and Controversy - While international audiences enjoy the music, many domestic listeners criticize the lyrics as simplistic or lacking depth, leading to a divide in perception [21][23]. - The use of local cultural references in the lyrics has sparked debate, with some praising the creativity while others view it as nonsensical [23][25]. - The artist "揽佬" has become a polarizing figure, celebrated abroad but facing criticism at home, highlighting the contrasting receptions of Chinese rap music [32][34]. Group 3: Evolution of Chinese Rap - The blending of Memphis rap style with local Guangdong culture has created a unique sound that resonates with both domestic and international audiences [9][15]. - The rise of "抽象说唱" (abstract rap) has allowed for a diverse range of expressions within the Chinese rap scene, contributing to its growth and popularity [40][45]. - The phenomenon of "揽佬" reflects a broader trend in the music industry where cultural elements are mixed to create new forms of expression, appealing to a global audience [37][48].