本文来自微信公众号：新周刊 （ID：new-weekly），作者：赵皖西，编辑：桃子酱，题图来自：视觉中国 头戴cK鸭舌帽，身穿略显宽大的衬衫，唱着"来财，来，来财，来"——揽佬，这位来自广东惠州的说唱歌手，可能是2025年华语乐坛最出圈的现象级歌 手。 凭借《大展鸿图》《八方来财》这两首热歌，揽佬火遍海内外。截至目前，《八方来财》在YouTube上的观看量超过3187万次；无数二创短视频也助推 《大展鸿图》成为新一代洗脑神曲。 在全球最大的音乐流媒体平台Spotify，揽佬更是让老外纷纷表示"Understanding 0%，Vibing 100%"（完全不懂，但气氛拉满）。他以500万的月收听人数 超越周杰伦、《跳楼机》的原唱LBI利比，成为华语歌手TOP1。 2025年7月，Spotify月听众突破300万时，揽佬在微博上发布了这张数据图。（图/微博@揽佬SKAIISYOURGOD） 揽佬用带着客家口音的"广普"、采样自粤剧《帝女花》的旋律、书写着啫啫煲与玉牌的歌词，构建了一个鲜活、生猛且毫不避讳世俗欲望的广式世界。这 个故事根植于惠州，却因其真实、混杂与独特，让大湾区人民乃至全球华人都能感受到情感连接 ...

Core Viewpoint - The article discusses the rise of "hit songs" in the Chinese music industry, particularly focusing on the impact of short video platforms like TikTok and Douyin on music creation, distribution, and consumption. It highlights the shift from traditional artist-driven models to a more song-centric approach, where the song's potential for virality dictates its promotion and success [5][9][10]. Group 1: The Rise of Hit Songs - Jay Chou has been the most listened-to Chinese singer on Spotify, but in July 2025, a new artist named Lan Lao surpassed him, indicating a shift in listener preferences [5][8]. - The success of songs like "Jumping Machine" and "Eight Directions to Wealth" is attributed to their design for short video platforms, utilizing catchy hooks and adaptable structures that cater to the fast-paced nature of social media [11][15][16]. Group 2: Production and Promotion Strategies - Sony Music has developed a "Hit Song system" that focuses on the song's potential rather than the artist, allowing for a more flexible and data-driven approach to music production [11][14]. - The process involves selecting demos from a large pool, followed by a cold start testing phase to gauge initial audience reactions before a broader release [22][23]. - The article emphasizes the importance of creating songs that are adaptable to various contexts, enhancing their use as background music in different scenarios [16][28]. Group 3: Market Dynamics and Revenue Models - The competitive landscape is intense, with approximately 1.35 million new Chinese songs released in 2024, making it crucial for songs to stand out [22]. - Revenue from hit songs primarily comes from streaming platforms, while short video platforms serve as exposure channels rather than direct revenue sources [29][30]. - The article notes that while hit songs can generate significant income, most artists receive limited compensation, often relying on live performances for their primary income [34][35]. Group 4: Cultural and Social Context - The success of songs is often tied to social contexts and trends, with the article noting that the emotional resonance of a song can vary significantly depending on the prevailing societal mood [27]. - The article also discusses the evolving nature of music consumption, where music is increasingly used as a backdrop for visual content rather than being the focal point of attention [36].

Group 1: Pharmaceutical Industry - The Chinese innovative drug industry is transitioning from "generic" to "innovation," driven by policy reforms such as the 2015 drug regulatory reform and the 2018 centralized procurement policy, leading to increased R&D investment and a significant rise in innovative drug pipelines [3][4] - The proportion of Chinese FIC (First-in-Class) drugs has increased from 9% to 31% over the past decade, with leading products like Zebutine showing internationally competitive efficacy [3][4] - The overseas expansion of Chinese innovative drugs occurs in three phases: primarily through licensing out, followed by self-initiated international clinical trials or "NewCo" models, and finally achieving global sales, with companies like BeiGene leading the way [3][4] Group 2: E-commerce and Retail - In the first half of 2024, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, with a year-on-year growth of 5.7%, showcasing significant industry resilience despite a slowdown in growth [15] - Emerging markets such as the Middle East, Latin America, and Africa have shown strong performance, with traffic growth exceeding 40%, indicating a shift in trade partnerships [15] - The "four small dragons" of Chinese cross-border e-commerce (TEMU, TikTok Shop, SHEIN, AliExpress) are rapidly expanding through innovative models like low pricing and content-driven strategies, contributing to a projected global e-commerce sales of $6.8 trillion by 2025 [16] Group 3: Cultural and Creative Industries - Chinese cultural products, characterized by a blend of traditional and modern elements, have gained global popularity, with successful examples like "Black Myth: Wukong" breaking cultural barriers and inspiring global trends [6] - The success of cultural exports relies on balancing deep cultural representation with accessible popular culture, supported by technological advancements and new platforms [6] Group 4: Hydrogen Energy - Chinese hydrogen energy companies are accelerating internationalization, with 44 overseas projects this year, covering the entire industry chain from electrolyzers to hydrogen refueling stations [7][8] - The industry is transitioning from a cost-driven model to a value-driven approach, aiming for the global standardization of "Chinese standards" [8] Group 5: Gaming Industry - The 2025 ChinaJoy exhibition highlighted the rise of the Chinese gaming industry, with PC and console games showing significant export trends, supported by a global player base of 1.43 billion [9] - Chinese game developers are focusing on brand advertising to enhance long-term value, utilizing platforms like Twitch for targeted marketing [9] Group 6: ESG and Sustainability - Chinese companies are entering a "new era of going global" centered around ESG (Environmental, Social, and Governance) compliance, which is becoming a market entry requirement rather than a bonus [11] - The emphasis on ESG is crucial for enhancing long-term competitiveness and attracting talent, with small and medium enterprises encouraged to improve data management and reporting credibility [11] Group 7: Food and Beverage - The Chinese new tea beverage brands are rapidly expanding globally, particularly in Southeast Asia, driven by favorable demographics and cultural similarities [18] - Challenges include supply chain vulnerabilities and high compliance costs, necessitating localized supply chains and product adaptations [18] Group 8: Automotive Industry - Changan Automobile's elevation to a state-owned enterprise signifies a new model for China's automotive globalization, focusing on "ecological going global" and leveraging national support [29] - The company aims for 30% of its sales to come from overseas by 2030, with a focus on high-end brands and advanced technologies [29]

Group 1 - The article discusses the concept of "economic upward beauty," reflecting on nostalgia for early 2000s aesthetics and cultural elements, such as fashion and music, which symbolize a confident and optimistic economic period [1][2][3] - The rise of rapper Lan Lao, who surpassed Jay Chou in monthly listeners on Spotify, is seen as a representation of "economic downward beauty," contrasting the past's confidence with a current aesthetic that reflects economic challenges [1][8] - The discussion includes how economic cycles influence perceptions of beauty and aesthetics, questioning whether nostalgia for the past is genuine or merely a filtered memory [1][12] Group 2 - The conversation highlights the duality of beauty in economic contexts, with "economic upward beauty" associated with modernity and optimism, while "economic downward beauty" reflects a return to local roots and cultural identity [12][13] - The participants express that nostalgia is not just about longing for the past but also about reconnecting with one's identity and cultural heritage in the face of economic uncertainty [12][13] - The article suggests that the current cultural landscape is marked by a blend of nostalgia and innovation, where past aesthetics are reinterpreted to address contemporary emotional needs [17][18]

Core Insights - The rapid rise of the song "大展鸿图" by the 27-year-old rapper 揽佬 highlights the transformative impact of digital platforms on the music industry, showcasing a shift towards a new ecosystem driven by algorithmic empowerment and decentralized distribution [1][2][3] Industry Trends - Streaming revenue is projected to account for 69% of global recorded music revenue in 2024, while physical music revenue will only represent 16.4%, and download revenue continues to decline, now at 2.8% [2] - The emergence of short video platforms has enhanced audience engagement, turning consumers into active participants in music dissemination, as seen with the viral dance trends associated with "大展鸿图" [2][3] Revenue Models - The revenue model for streaming platforms has evolved, with a greater reliance on subscription services and new traffic sources, as traditional social entertainment revenue has seen a decline, exemplified by Tencent Music's 11.9% year-on-year drop in social entertainment revenue [3] - The algorithm has replaced traditional radio as the primary distribution channel for music, leading to a shift in how copyright revenues are generated, focusing more on algorithm-driven value [3] Market Dynamics - The success of artists like 揽佬 and 58-year-old 那艺娜, who gained popularity through short video platforms, reflects a new collaborative ecosystem in the music industry, where emotional consumption and community engagement are becoming key growth drivers for streaming platforms [4]

Core Viewpoint - The article discusses the cultural significance and impact of the viral song "大展鸿图" (Great Ambitions), exploring its unique characteristics and the phenomenon of its popularity in both domestic and international contexts [4][5][10]. Group 1: Song Background and Popularity - "大展鸿图" is a rap song created by artists 揽佬 and 刘夫阳, included in their 2024 album "八方来财" (Fortune from All Directions) [13]. - The song gained traction in May 2023 when a TikTok user choreographed a dance to its first part, leading to over 1 million likes and 500,000 shares on the platform [13]. - By July 2025, 揽佬 topped the Spotify Chinese artist chart with 3.022 million monthly listeners, surpassing well-known artist 周杰伦 [13]. Group 2: Cultural Analysis - The article highlights the dual nature of the song as both a "土歌" (local song) and a "潮歌" (trendy song), indicating its appeal across different demographics and its evolution in perception [35][37]. - The song's title "大展鸿图" is often confused with "大展宏图," with the former receiving 20.8 billion views compared to the latter's 34 billion on Douyin, showcasing the linguistic nuances and cultural preferences in naming [22][23]. - The preference for "鸿" over "宏" in Guangdong culture is explained, linking it to local customs and beliefs regarding prosperity and aesthetics [24]. Group 3: Broader Implications - The article suggests that the popularity of "大展鸿图" may influence the usage of the terms "大展鸿图" and "大展宏图" in contemporary Chinese language, potentially altering their prominence in future discourse [26]. - The song's success reflects a broader trend where various music genres, including rap and jazz, increasingly rely on platforms like Douyin and TikTok for visibility and popularity [37]. - The cultural exchange facilitated by the song's international reach highlights the growing interest in Chinese culture among overseas audiences, as evidenced by the engagement of foreign friends with the song and its lyrics [30][31].

Core Viewpoint - The article discusses the viral success of the song "大展鸿图" (Great Ambitions), highlighting its cultural significance and the phenomenon of internet songs in contemporary society [10][11][12]. Group 1: Song Popularity and Impact - "大展鸿图" has gained immense popularity, with over 20 billion plays across platforms, leading to an estimated 60 billion written versions by the artist [2][11]. - The song's dance challenge on TikTok contributed significantly to its viral spread, resulting in over 1 million likes and 500,000 shares on Douyin [11]. - The song's success has led to a notable increase in the artist's monthly listeners, surpassing 3.02 million on Spotify, overtaking well-known artists like Jay Chou [12]. Group 2: Cultural Significance - The song's lyrics and themes reflect cultural nuances, such as the preference for "银龙鱼" (Silver Arowana) over "金龙鱼" (Golden Arowana) in Guangdong, indicating regional tastes and economic status [15][18]. - The title "大展鸿图" is often confused with "大展宏图," showcasing the evolving usage of language and the impact of internet culture on traditional expressions [20][21][22]. - The song's lyrics and their interpretation highlight the cultural differences in understanding concepts like "研墨下笔" (grinding ink), emphasizing the need for cross-cultural explanations [27][29]. Group 3: The Dual Nature of Internet Songs - The article explores the dual nature of "大展鸿图" as both a local and trendy song, illustrating how perceptions change based on audience exposure [38][39]. - The rise of short video platforms has accelerated the cultural exchange and popularity of various music genres, including rap and jazz, indicating a shift in how music is consumed [40].

Core Viewpoint - The recent global popularity of the rap song "Da Zhan Hong Tu" exemplifies the successful overseas dissemination of Chinese culture, highlighting the balance between profound cultural works and more relatable, popular cultural products [2][3] Group 1: Cultural Dissemination - The success of "Da Zhan Hong Tu" is part of a broader trend where Chinese culture is increasingly welcomed by global audiences, with various forms of media such as music, film, and games gaining traction [2][3] - Recent cultural exports demonstrate a diverse creativity in Chinese culture, appealing particularly to younger audiences and transforming sporadic highlights into a continuous and expansive presence [2][3][4] Group 2: Dual Approach to Cultural Promotion - Cultural dissemination should adopt a dual approach: showcasing profound works that represent Chinese civilization while also promoting relatable and popular cultural products that resonate with the public [3][4] - The interplay between high culture and popular culture enhances the overall cultural image, with each serving distinct roles in attracting and engaging audiences [4] Group 3: Factors Supporting Cultural Export - Effective media and technology empower creators to produce innovative works, facilitating smoother and broader cultural dissemination through internet platforms [4][5] - The development of the cultural industry supports new cultural types, such as micro-dramas, which thrive on diverse content and audience validation, enabling easier success in overseas markets [5] - New platforms play a crucial role in showcasing cultural products, allowing for a more tailored approach that resonates with local audiences and enhances market resilience [5][6] Group 4: Future Prospects - Building cultural influence and brand recognition globally requires ongoing efforts in market competitiveness, product appeal, and audience engagement, while embracing global contexts [6]

Group 1 - The article discusses the phenomenon of viral songs on short video platforms, highlighting their role as social currency and their impact on user engagement [2][4] - Recent hits like "Jumping Machine" and "Great Ambition" have become popular background music (BGM) for short videos, driving significant traffic and engagement [5][10] - The success of these songs is attributed to their catchy, straightforward lyrics and emotional resonance, which align with the fragmented consumption patterns of the short video era [10][22] Group 2 - "Great Ambition," a collaboration between artists, has rapidly gained popularity, dominating music charts and becoming a staple at social gatherings [5][7] - The song "Jumping Machine" has reportedly generated substantial revenue, estimated between 30-40 million, through various streams including streaming royalties and public performances [8][10] - The article notes a shift in the music industry, where the cost of promoting a hit song has increased significantly, reflecting the competitive landscape of the digital music market [22][24] Group 3 - The evolution of popular songs over the years is traced, showing a transition from earlier hits to current viral sensations, indicating changing audience preferences [13][21] - The article emphasizes the role of algorithms and marketing strategies in the success of these viral songs, suggesting that understanding audience emotions is key to creating hit music [24][25] - The discussion includes the cultural significance of these songs, which often reflect collective emotions and societal trends, making them more relatable to listeners [23][24]