Core Insights - The rapid rise of the song "大展鸿图" by the 27-year-old rapper 揽佬 highlights the transformative impact of digital platforms on the music industry, showcasing a shift towards a new ecosystem driven by algorithmic empowerment and decentralized distribution [1][2][3] Industry Trends - Streaming revenue is projected to account for 69% of global recorded music revenue in 2024, while physical music revenue will only represent 16.4%, and download revenue continues to decline, now at 2.8% [2] - The emergence of short video platforms has enhanced audience engagement, turning consumers into active participants in music dissemination, as seen with the viral dance trends associated with "大展鸿图" [2][3] Revenue Models - The revenue model for streaming platforms has evolved, with a greater reliance on subscription services and new traffic sources, as traditional social entertainment revenue has seen a decline, exemplified by Tencent Music's 11.9% year-on-year drop in social entertainment revenue [3] - The algorithm has replaced traditional radio as the primary distribution channel for music, leading to a shift in how copyright revenues are generated, focusing more on algorithm-driven value [3] Market Dynamics - The success of artists like 揽佬 and 58-year-old 那艺娜, who gained popularity through short video platforms, reflects a new collaborative ecosystem in the music industry, where emotional consumption and community engagement are becoming key growth drivers for streaming platforms [4]

刺猬公社 . 互联网内容行业观察与研究 神曲的土潮二象性。 文 ｜ 陈梅希 编辑 ｜ 园长 来源｜ 刺猬公社（ID：ciweigongshe） 封面来源 ｜ 揽佬SKAI ISYOURGOD社交账号 当熟悉的《帝女花》旋律响起，我就知道，阿叔又要在我手机里提笔写字了。 已知：每完整播一遍《大展鸿图》，阿叔需要写 9 遍大展鸿图，坊间流传这首歌的全网播放量已超过 20 亿，那么阿叔一共已经写过 180 亿大展鸿图。好 险，短视频一般只有几十秒，我们让阿叔每次只写三分之一首歌，那么一共是 60 亿遍。 以下文章来源于刺猬公社 ，作者刺猬公社编辑部 先不考虑阿叔研墨的手酸不酸。我在某电商平台搜索"大展鸿图字画"，发现热卖的款式，长度至少有 1.2 米。那么 60 亿幅，一共是 72 亿米， 720 万千米， 赤道周长约为 40075 千米，算一算，阿叔写的"大展鸿图"，连起来已经可以绕地球 180 圈。 想到这里，我开始意识到，这首神曲大概真的有点不同。 当一个声音唱：" Baby 我们的感情好像跳楼机。"我的第一反应是：" Tell me why. " 反问句。 当另一个声音唱："凌晨七点，反复纠结。"我的第一个 ...

Core Viewpoint - The article discusses the viral success of the song "大展鸿图" (Great Ambitions), highlighting its cultural significance and the phenomenon of internet songs in contemporary society [10][11][12]. Group 1: Song Popularity and Impact - "大展鸿图" has gained immense popularity, with over 20 billion plays across platforms, leading to an estimated 60 billion written versions by the artist [2][11]. - The song's dance challenge on TikTok contributed significantly to its viral spread, resulting in over 1 million likes and 500,000 shares on Douyin [11]. - The song's success has led to a notable increase in the artist's monthly listeners, surpassing 3.02 million on Spotify, overtaking well-known artists like Jay Chou [12]. Group 2: Cultural Significance - The song's lyrics and themes reflect cultural nuances, such as the preference for "银龙鱼" (Silver Arowana) over "金龙鱼" (Golden Arowana) in Guangdong, indicating regional tastes and economic status [15][18]. - The title "大展鸿图" is often confused with "大展宏图," showcasing the evolving usage of language and the impact of internet culture on traditional expressions [20][21][22]. - The song's lyrics and their interpretation highlight the cultural differences in understanding concepts like "研墨下笔" (grinding ink), emphasizing the need for cross-cultural explanations [27][29]. Group 3: The Dual Nature of Internet Songs - The article explores the dual nature of "大展鸿图" as both a local and trendy song, illustrating how perceptions change based on audience exposure [38][39]. - The rise of short video platforms has accelerated the cultural exchange and popularity of various music genres, including rap and jazz, indicating a shift in how music is consumed [40].

Core Viewpoint - The recent global popularity of the rap song "Da Zhan Hong Tu" exemplifies the successful overseas dissemination of Chinese culture, highlighting the balance between profound cultural works and more relatable, popular cultural products [2][3] Group 1: Cultural Dissemination - The success of "Da Zhan Hong Tu" is part of a broader trend where Chinese culture is increasingly welcomed by global audiences, with various forms of media such as music, film, and games gaining traction [2][3] - Recent cultural exports demonstrate a diverse creativity in Chinese culture, appealing particularly to younger audiences and transforming sporadic highlights into a continuous and expansive presence [2][3][4] Group 2: Dual Approach to Cultural Promotion - Cultural dissemination should adopt a dual approach: showcasing profound works that represent Chinese civilization while also promoting relatable and popular cultural products that resonate with the public [3][4] - The interplay between high culture and popular culture enhances the overall cultural image, with each serving distinct roles in attracting and engaging audiences [4] Group 3: Factors Supporting Cultural Export - Effective media and technology empower creators to produce innovative works, facilitating smoother and broader cultural dissemination through internet platforms [4][5] - The development of the cultural industry supports new cultural types, such as micro-dramas, which thrive on diverse content and audience validation, enabling easier success in overseas markets [5] - New platforms play a crucial role in showcasing cultural products, allowing for a more tailored approach that resonates with local audiences and enhances market resilience [5][6] Group 4: Future Prospects - Building cultural influence and brand recognition globally requires ongoing efforts in market competitiveness, product appeal, and audience engagement, while embracing global contexts [6]

Group 1 - The article discusses the phenomenon of viral songs on short video platforms, highlighting their role as social currency and their impact on user engagement [2][4] - Recent hits like "Jumping Machine" and "Great Ambition" have become popular background music (BGM) for short videos, driving significant traffic and engagement [5][10] - The success of these songs is attributed to their catchy, straightforward lyrics and emotional resonance, which align with the fragmented consumption patterns of the short video era [10][22] Group 2 - "Great Ambition," a collaboration between artists, has rapidly gained popularity, dominating music charts and becoming a staple at social gatherings [5][7] - The song "Jumping Machine" has reportedly generated substantial revenue, estimated between 30-40 million, through various streams including streaming royalties and public performances [8][10] - The article notes a shift in the music industry, where the cost of promoting a hit song has increased significantly, reflecting the competitive landscape of the digital music market [22][24] Group 3 - The evolution of popular songs over the years is traced, showing a transition from earlier hits to current viral sensations, indicating changing audience preferences [13][21] - The article emphasizes the role of algorithms and marketing strategies in the success of these viral songs, suggesting that understanding audience emotions is key to creating hit music [24][25] - The discussion includes the cultural significance of these songs, which often reflect collective emotions and societal trends, making them more relatable to listeners [23][24]