Core Points - The main focus of this year's TGA was on "Light and Shadow: Expedition 33," which won 9 out of 29 awards, dominating the event [3][4][29] - The awards received by Expedition 33 included significant categories such as Game of the Year, Best Game Direction, Best Narrative, Best RPG, Best Music/Score, Best Independent Game, and Best Performance [4][29] - The controversy surrounding Expedition 33's numerous awards stems from its unexpected level of success, leading to discussions about its classification as an independent game due to its development team's size and external outsourcing [8][10] Summary by Categories - **Best Narrative**: Expedition 33 faced tough competition from titles like "Death Stranding 2: On the Shore of the Underworld" and "Silent Hill f," highlighting its strong narrative quality [6] - **Best Independent Game**: There was debate over whether Expedition 33 should be considered an independent game, given its reliance on a large number of outsourced developers [8] - **Other Notable Awards**: Other games recognized included "Hades 2" for Best Action Game, "Hollow Knight: Silksong" for Best Action Adventure, and "Arc Raiders" for Best Multiplayer Game, showcasing a diverse range of titles [16][18][20][29] - **Upcoming Titles**: The event also featured announcements for upcoming games, including "Tomb Raider: Catalyst" and a new title from Larian Studios, generating excitement within the gaming community [30][37]

Core Insights - The conference highlighted the challenges and opportunities in the IP (Intellectual Property) industry, focusing on the balance between commercial value and cultural significance [2][4]. Group 1: IP Development and Challenges - The over-commercialization of IP has led to user backlash and cultural disconnection, with some top IPs failing to meet lifecycle expectations after adaptation [2]. - There is a need for a collaborative mechanism between short-term profit-driven capital and long-term cultural value [2]. Group 2: Company Strategies and Innovations - Zulong Entertainment emphasizes high-quality content and technological innovation, focusing on global IP development and a dual strategy of enhancing mature markets while breaking into emerging ones [5]. - Suzhou 51 Studio integrates traditional Chinese culture into game design, creating immersive experiences that resonate with younger audiences [7]. - Youka Network aims to be the first entry point for young people to engage with traditional culture, leveraging innovative game design to enhance cultural recognition [9][10]. - Tohoku Shinsha shares insights on creating compelling IP through strong character development and diverse production resources [12]. - Sheng Tian Network's "Star Wings" demonstrates how niche products can thrive globally through community engagement and strategic partnerships [14][15]. Group 3: Cross-Industry Collaboration and AI Integration - Successful IPs often rely on strong partnerships that produce high-quality derivative works, emphasizing long-term value and reputation [17]. - AI technology is enhancing content production efficiency and lowering creative costs, allowing for greater user participation in IP development [17]. - Wenwen Group showcases a systematic approach to IP operation, focusing on top-tier content and cross-industry collaboration to drive growth [18]. Group 4: Longevity and Adaptation of IPs - SNK maintains the longevity of its IPs through continuous updates and cross-industry collaborations, ensuring relevance in a changing market [19]. - Hasbro emphasizes the importance of understanding consumer needs and building strong partnerships to sustain IP development [20]. - Binfeng Culture Group highlights the significance of a complete worldview and precise user targeting in successful IPs, promoting a feedback loop between IP and its derivatives [21].

Core Points - SNK will participate as a main exhibitor in the "Beijing West eSports Festival" on June 28-29, 2025, showcasing two games: "The King of Fighters XV" and "Fatal Fury: City of Wolves" [1] - The SCS 2025 annual finals will take place from October 17 to 19 at the Shougang Park Short Track Speed Skating Hall, marking a significant achievement following the signing of agreements with Tencent and other companies [1][3] - The SCS (SNK Championship Series) is a global official esports event brand initiated by SNK in China, with a total prize pool of 1 million yuan for the 2025 edition [3] - The competition will feature 8 players from "The King of Fighters XV" and 16 players from "Fatal Fury: City of Wolves" advancing to the finals, competing for the championship title [3] - The SCS 2025 finals will also provide three direct qualification spots for the SNK World Championship 2025, intensifying the competition [5] Industry Development - Shijingshan District is actively developing the "Two Parks and One River" collaborative initiative to establish itself as an "eSports City" [3] - The district has implemented supportive measures for the high-quality development of the gaming and eSports industry, fostering innovation and growth [3] - The successful establishment of the Beijing DRG eSports Club in Shijingshan is part of the effort to enhance the local eSports ecosystem [3]

Core Points - The 2025 Service Trade Fair will be held at Shougang Park in Beijing from September 10-14, featuring the SNK Championship Series (SCS) [1] - The SCS 2025 Grand Finals will take place from October 17-19 at the Shougang Park Short Track Speed Skating Hall [1] Group 1 - The SCS 2025 will feature competitive events for "The King of Fighters XV" and "Fatal Fury: City of Wolves," with a total prize pool of 1 million yuan [3] - Since the launch of the event in May, it has attracted fighting game players from around the world, indicating a growing influence [3] - After five months of competition across three stages, 8 players from "The King of Fighters XV" and 16 players from "Fatal Fury: City of Wolves" will qualify for the Grand Finals [3] Group 2 - The SCS 2025 Grand Finals will not only determine the champions for the two games but will also award three spots for the SNK World Championship 2025 [3] - The annual SCS fighting event is set to commence on October 17, promising high-level competitive matches [3]