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Switch 2带飞任天堂业绩
Bei Jing Shang Bao· 2025-08-03 15:43
Core Viewpoint - Nintendo announced price adjustments for its Switch series products in the U.S. starting August 3, with specific new prices yet to be disclosed [1] Financial Performance - For the first quarter ending June 30, 2025, Nintendo reported net sales of 572.36 billion yen (approximately 27.23 billion RMB), a significant increase of 132.1% compared to 246.64 billion yen (approximately 11.72 billion RMB) in the same period last year [1] - Net profit reached 96.03 billion yen (approximately 4.57 billion RMB), reflecting an 18.6% year-on-year growth [1] - The strong performance is attributed to the successful launch of the Switch 2, which sold over 3 million units globally within 24 hours of release, setting a new record for game console sales [1] Product Performance - Switch 2 software sales reached 8.67 million units, largely driven by the bundled package with "Mario Kart World" [2] - The sales of Nintendo's dedicated game business increased by 142.5% year-on-year, totaling 555.5 billion yen (approximately 26.44 billion RMB) [2] - The highest sales of Switch 2 were recorded in the Americas at approximately 1.8 million units, followed by Japan with 1.47 million units and Europe with 1.18 million units [2] Market Competition - Despite the strong start for Switch 2, competition in the global game console market is expected to intensify in the coming years, with rivals like Sony and Microsoft continuously launching new products and services [2] Cost and Pricing Challenges - Rising game development costs pose a challenge for Nintendo, necessitating the continuous release of high-quality games to maintain player interest and console sales [3] - Concerns have been raised regarding the pricing of Switch 2, which is approximately 100-200 USD higher than previous models, leading to user criticism [3] - Nintendo's president stated that the pricing aligns with the gaming experience offered, and the company is evaluating whether pricing could become a barrier [3] Future Projections - Nintendo has optimistic projections for the fiscal year 2026, expecting a 63.1% increase in revenue and a sales target of 15 million units for Switch 2, along with 45 million game sales [3] - However, analysts suggest that these forecasts may be impacted by U.S. tariff policies, particularly as Nintendo outsources production to partners in Vietnam [3][4] Tariff Impact - The recent U.S. tariffs, which range from 10% to 41%, could lead to operational losses for Nintendo's hardware division if the 20% tariff on Vietnam becomes effective [4] - Analysts predict that the pricing of Switch 2 may increase starting from the next fiscal year due to these tariffs [4] Long-term Outlook - Despite potential short-term declines in profitability due to tariffs, analysts believe that Nintendo can compensate by selling more games to a larger user base in the long run [5]
Switch 2卖出582万台,带动任天堂一季度销售额增超130%
Sou Hu Cai Jing· 2025-08-01 08:56
Core Insights - Nintendo reported a significant increase in sales and net profit for the first quarter ending June 30, 2025, with net sales reaching 572.36 billion yen (approximately 27.23 billion RMB), a 132.1% increase from 246.64 billion yen (approximately 11.72 billion RMB) in the same period last year [1] - The strong performance is attributed to the launch of the Switch 2, which sold over 3 million units within 24 hours of its release, setting a new record for game console sales [1] - The total sales of Switch 2 reached 5.82 million units by the end of the first quarter, while sales of the original Switch declined by 53.5% to 980,000 units [1] Sales Performance - Switch 2 software sales reached 8.67 million units, largely driven by the bundled package with "Mario Kart World," contributing to a 142.5% year-on-year increase in Nintendo's dedicated game business sales, totaling 555.5 billion yen (approximately 26.44 billion RMB) [1] - Regional sales data indicates that the highest sales of Switch 2 were in the Americas at approximately 1.8 million units, followed by Japan with 1.47 million units, Europe with 1.18 million units, and other regions totaling 550,000 units [2] Market Position and Challenges - According to market research firm Circana, Switch 2 achieved first-month sales of 1.6 million units in the U.S., surpassing the previous record held by Sony's PS4, which sold 1.1 million units [4] - In Japan, Switch 2's first-month sales exceeded 1.5 million units, breaking the previous record of 1.36 million units set by the Game Boy Advance [4] - Despite the strong start, the global game console market is expected to become increasingly competitive, with rivals like Sony and Microsoft continuously launching new products and services [4] - Rising game development costs pose a challenge for Nintendo, necessitating the continuous release of high-quality, popular games to maintain player engagement and console sales [4] - Economic uncertainties may also impact consumer purchasing intentions [4] Future Outlook - Nintendo's president, Shuntaro Furukawa, addressed concerns regarding the high pricing of Switch 2, stating that the pricing aligns with the gaming experience offered [5] - For the fiscal year 2026, Nintendo has optimistic projections, expecting a 63.1% increase in revenue, with a sales target of 15 million units for Switch 2 and 45 million game sales [5] - The achievement of these targets will depend on future market performance [5]