Group 1 - The core viewpoint of the report is that the 二次元 (anime and related culture) user base on the platform has significantly grown, with a total of over 160 million users by the end of 2025, and a 47% year-on-year increase in annual 二次元 consumers [1] - The most active trading categories on the platform include 谷圈 (fan circles), celebrity merchandise, hard peripherals, trendy blind boxes, plush toys, and cards, with trendy blind boxes experiencing a remarkable 250% increase in order volume year-on-year, indicating strong community engagement [1] - 二次元 users show a peak in spending during weekday evenings and late-night hours, with an average annual resale income of 2541 yuan per user and an average 二次元 appreciation income of 282 yuan, creating a unique cycle of interest-based consumption [1] Group 2 - The first "闲鱼次元年度大赏" revealed the trends in the 二次元 consumption market for 2025, with LABUBU, 恋与深空, 时代少年团, 高达, and 第五人格 being the top five most popular IPs based on transaction heat [4] - The report highlighted the most popular products of the year, including LABUBU-幸运, DIMMO-米妮的气球, and 哪吒-战斗敖丙, which were recognized as "超热宝贝" [4] - Following the report's release, there was a surge in social media activity, with users sharing their annual spending bills and celebrating successful low-cost purchases, reflecting the community's willingness to invest in their interests while also achieving financial returns [8] Group 3 - The report's theme, "测测你是二次元的谁," allows users to generate personalized tags based on their consumption behavior, helping them find identity resonance through sharing [10] - Users can access their personal annual consumption history by logging into the platform and searching for "次元报告," enhancing user engagement and interaction [10]

Core Insights - The "2025 Xianyu Dimension Annual Report" reveals a significant growth in the platform's two-dimensional user base, surpassing 160 million users by the end of 2025, with a 47% year-on-year increase in annual two-dimensional consumers, establishing Xianyu as a primary platform for youth interest-based consumption [1] User Behavior - Two-dimensional users on Xianyu show peak purchasing activity after work hours and late at night, with many users placing orders as late as 11 PM. Additionally, users demonstrate a strong "recovery" ability, with an average annual sale of two-dimensional items generating 2,541 yuan and an average two-dimensional appreciation income of 282 yuan, creating a unique cycle of interest-based consumption [1] Market Trends - The report highlights the most active trading categories within the two-dimensional community, including trendy blind boxes, plush toys, and various merchandise, with trendy blind boxes experiencing a remarkable 250% increase in order volume year-on-year, indicating robust community engagement [1] Awards and Recognition - The first "Xianyu Dimension Annual Awards" showcased the evolving trends in the two-dimensional consumption market, with notable IPs like LABUBU and Nezha receiving accolades for their rapid order volume growth. The "Hottest IP Award" recognized top IPs such as LABUBU and the Time Youth Team, reflecting the highest trading popularity on the platform [2] User Engagement - Following the report's release, a wave of social media activity emerged, with users sharing their annual spending experiences, highlighting a willingness to invest significantly in their interests while also achieving asset appreciation through strategic purchases [4] Personalization Features - The report introduces personalized tags for users based on their consumption behavior, allowing them to connect with classic two-dimensional characters and share their identities within the community. Users can access their annual consumption history by searching for "Dimension Report" on Xianyu [6]