在数字化浪潮的持续推动下，游戏产业正逐步突破传统娱乐边界，演进为传承文化、践行责任的新型数 字载体。 近日，腾讯成长守护联合腾讯公益、超核玩家举行游戏"礼包捐"活动。《QQ飞车》端手游以湖南文创 联动版本为依托，在游戏内推出公益活动，通过"1元捐""活跃行为助力"等参与方式，集结玩家力量， 共同助力"未来调色盘计划"公益项目。 该实践不仅构建起玩家与乡村儿童之间的情感连接，也为游戏行业提供了"文化+公益"深度融合的范式 借鉴。 文化驶入游戏，公益落到现实 《QQ飞车端游》公益活动 当数字技术成为纽带，文化传承与公益行动得以实现更广泛的传播和参与。 2025年9月，《QQ飞车》端手游上线"热辣狂飙，湘遇飞车"湖南文创联动版本。玩家可以在预热活动中 感知湖湘文化，在融入地方元素的赛车、服饰、宠物中感受地域风情，更可在主题赛道中沉浸式穿梭于 数字化复现的经典景观之中。传统文化不再静默陈列于展柜，而是被激活为可互动、可驰骋、可共鸣的 动态内容，真正"活"在年轻人的视野之中。 《QQ飞车手游》文创预热主题活动 文化植入为"扎根"，公益转化则是"生长"。同步推出的公益活动，将玩家情感共鸣有效转化为实质性公 益支持。在《Q ...

Core Viewpoint - The article discusses the innovative integration of gaming and philanthropy, highlighting how games can effectively engage users in charitable activities, thereby redefining the concept of "easy philanthropy" in the digital age [2][5][26]. Group 1: Historical Context and Evolution - Historical examples of impactful philanthropic events include the 1985 LIVE AID concert, which reached 1.5 billion viewers, and the 2014 Ice Bucket Challenge, which spread virally through social media [2]. - Each generation's most influential philanthropic practices are closely tied to the prevailing media forms, with gaming emerging as a significant medium for charitable engagement today [2]. Group 2: Current Initiatives - The annual "Jiu Jiu Public Welfare Festival" is currently underway, with Tencent's initiative involving over 60 games participating in a "game gift donation" activity [2]. - Players can donate through H5 pages or mini-programs, receiving exclusive virtual items in return, thus creating a seamless integration of philanthropy into gaming experiences [7][8]. Group 3: Player Engagement and Experience - Players actively discuss and share their experiences related to the "gift donation" activity on social media, showcasing a blend of enjoyment and altruism [5]. - The innovative approach of embedding philanthropy within gaming experiences allows players to contribute to charitable projects while enjoying gameplay, thus fostering a new philanthropic ecosystem [5][6]. Group 4: Specific Game Initiatives - Various games have launched unique philanthropic activities, such as "Art for the Future" in Dungeon & Fighter, where players can donate to support art education for children [10][11]. - FC Football World has integrated football elements into its charity plan, allowing players to accumulate "love values" through gameplay, which translates into real support for AI education in underdeveloped areas [11][13]. - QQ Speed Mobile's initiative encourages players to donate for art education, rewarding them with in-game items and opportunities to unlock stories related to the charity [14][16]. Group 5: Long-term Impact and Future Directions - The article emphasizes a shift from simple material donations to providing high-quality educational resources for rural children, focusing on diverse subjects like art, music, and technology [19][20]. - Tencent's "Smart Dual Hundred" and "Touch Dream" plans aim to enhance educational opportunities in rural areas, with significant achievements reported, including 1,188 rural schools benefiting and over 134,000 students reached [24][26]. - The integration of gaming and philanthropy is seen as a transformative force, with the potential to redefine public engagement in charitable activities and foster a culture of giving among the gaming community [28][29].