Core Insights - The gaming industry is witnessing a shift away from traditional gacha systems, with several games announcing the removal of card-drawing mechanics to enhance player experience and trust [1][18] - The decline in the market size of RPG gacha games in China has prompted developers to explore alternative monetization strategies [1][18] Group 1: Industry Trends - Many games, including "Er Chong Luo Xian" and "Huan Ta," are adopting zero-spending models, indicating a significant change in the approach to monetization [1][16] - Sensor Tower reports a three-year continuous decline in the market size of RPG gacha games, suggesting that traditional monetization methods are becoming less effective [1][18] Group 2: Case Studies - GungHo's "Puzzle & Dragons" has successfully removed the gacha system in its new title "Puzzle & Dragons 0," focusing on material collection and synthesis instead [3][6] - The new monetization model in "Puzzle & Dragons 0" resembles an IAA (In-App Advertising) game, allowing players to earn rewards through ad views [5][6] - "Er Chong Luo Xian" has been compared to "Warframe" due to its gameplay and monetization changes, which include removing stamina limits and the gacha system [9][11] Group 3: Competitive Landscape - "Huan Ta" plans to launch a new server that eliminates the gacha system, offering players free SSR weapons and focusing on player retention [13][16] - "Liu Tu Zhi Bin" has introduced a "youth server" that allows players to draw cards without spending money, while still offering optional paid features [16][18] - The introduction of new gameplay modes and monetization strategies aims to attract and retain players in a competitive market [12][18]

Industry Dynamics - In August, the overseas revenue ranking was released, with DianDian Interactive's two games generating over 25 billion, securing the top two spots in the overseas revenue ranking [1][3] - The game "Gui Long Chao" announced its shutdown due to unsustainable operational conditions, with a refund policy for unspent purchases [1][4] - MiHoYo established two AI-related companies, focusing on AI application software development and game development [1][5] Regulatory Compliance - The Mexican government announced an 8% tax on "violent games" starting in 2026, aimed at curbing consumption of products deemed harmful to public health [1][6] - A company in Zhengzhou was found guilty of unfair competition for providing in-game currency through an online platform, resulting in a compensation of over 3 million [1][7] - Steam tightened its review policy, prohibiting games with explicit content from being submitted through the Early Access model [1][8] Esports - Chinese player Dodo from Shenzhen Ao Jia esports team won the 2025 FC PRO Championship, marking a significant achievement for Chinese esports [1][9] - The TI14 finals concluded with the Chinese team XG finishing as runners-up, and the next TI15 will be held in Shanghai in August 2026 [1][10]

Industry Dynamics - In August, the overseas revenue ranking for games was released, with Diandian Interactive's two games surpassing 25 billion in total revenue, securing the top two spots on the overseas revenue list [2][4] - The game "Gu Long Chao" announced its shutdown due to unsustainable operational conditions, with a refund policy for unspent purchases [5] - MiHoYo established two AI-related companies, focusing on AI application software development and game development [6] Regulatory Developments - The Mexican government announced an additional 8% tax on "violent games" starting in 2026, aimed at curbing consumption of products deemed harmful to public health [7] - A company in Zhengzhou was found guilty of unfair competition for providing virtual assets through an online trading platform, resulting in a compensation of over 3 million yuan [8] - Steam tightened its review policies, prohibiting games with explicit content from being submitted through the Early Access model [9] Esports Achievements - Chinese player Dodo from Shenzhen Aojia Esports won the 2025 FC PRO Championship, marking a significant victory for the Chinese esports community [10] - The XG team finished as the runner-up in the TI14 finals, with the next tournament scheduled to be held in Shanghai in August 2026 [11]

世界公益史上跨越媒介局限实现破圈传播的案例不多，1 9 8 5年LIVE AID （拯救生命）演唱 会 借 助 电 视 触 达 1 5 亿 观 众 、 2 0 1 4 年 冰 桶 挑 战 通 过 社 交 媒 体 病 毒 式 传 播 ， 这 两 个 就 是 经 典 案 例。 每一代最具影响力的公益实践，都与当时最流行的媒介形态紧密耦合，将不同群体愈发紧密 地联系在一起。现在看来，随着生活中的数字场景越来越多，游戏作为时下最具有潜力的传 播载体，在虚实交互间，正通过简单轻松的方式，激励用户参与公益行为，达成慈善目的。 这样既能高效触达大众、降低参与门槛，又能通过机制设计与技术创新，支撑更长期、可评 估的善意实践。可以说，游戏这个"超级数字场景"正在扩写公益事业的内涵。 在 国 内 ， 一 年 一 度 的 " 久 久 公 益 节 " 正 在 进 行 。 其 中 ， 腾 讯 成 长 守 护 联 动 6 0 多 款 游 戏 共 同 参 与，发起了"游戏礼包捐"活动。 游戏"礼包捐"活动 从社交媒体中可以看到，玩家关于参与"礼包捐"活动的相关讨论和攻略并不鲜见，发帖展示 活动回礼，成了他们分享善意与快乐的一种方式。对玩家 ...