12月19日上午，由中国音像与数字出版协会指导，中国音像与数字出版协会游戏工委、中国音像与数字 出版协会游戏产业研究专委会主办，金报电子音像出版(北京)有限公司、人民灵境研究院、灵境.人民游 戏实验室支持的"2025游戏公益盛典"在上海徐汇区西岸会展中心举办。 中国音像与数字出版协会第一副理事长、中国音数协游戏工委主任委员张毅君在致辞中表示，我国游戏 产业不仅成长为文化创新的有生力量，也日益成为社会公益的新载体、新场景和新方式。游戏公益跨界 融合、科技赋能、广泛参与等鲜明特征日见凸显，使公益活动以年轻化、互动性和可持续方式，走进更 为广泛社群之中，使"人人可公益"理念愈加深入人心。 盛趣游戏党委书记郭臻表示，游戏人的创意及游戏产业的科技、文化优势可以转化为滋养现实世界的温 暖力量，从而建立起从责任的"零星行动"升级为"全员共赴"的公益生态。盛趣游戏以"绿色电脑教 室""去远方"研学等项目，践行"全员向善"；通过《游戏是怎样炼成的》公益游学等项目，以"游戏+科 技+文化+教育"模式，培养青少年数字创造力与理性认知。他认为，游戏不仅能带来快乐，更能创造价 值、滋养成长；游戏人不仅能设计虚拟世界，更能搭建连接爱与美 ...

Core Insights - The article discusses the innovative intersection of gaming and public welfare, particularly through the initiative "Game Gift Donation" and "Squirrel Charity Market" launched during the 2025 event of "Run! Cookie Man: Kingdom" [1][2][3] Group 1: Innovative Interaction and Sustainable Participation Mechanism - The initiative aims to create a sustainable participation mechanism by integrating gaming with public welfare, allowing continuous user engagement [2][3] - The "Game Gift Donation" activity allows players to donate 6 yuan to receive exclusive in-game skins based on children's artwork, with all proceeds supporting the "Future Palette Plan" for rural children's art education [2][3] - The "Squirrel Charity Market" enables players to exchange in-game resources for charity tokens, which can be used to contribute to building real-life art classrooms when certain goals are met [3][5] Group 2: Emotional Resonance and Value Creation - The initiative fosters a two-way emotional connection between players and children, transforming children's artwork into in-game content, thus enhancing their self-worth and creativity [10][11] - Players gain unique game content and emotional memories through their participation in public welfare, creating a sense of community and shared purpose [10][11] - The project exemplifies a new model of public welfare that transcends traditional donor-recipient dynamics, allowing all participants to find their place and voice within the ecosystem [11] Group 3: Long-term Impact and Cultural Significance - The initiative not only provides material support but also nurtures the spirit of creativity among rural children, emphasizing the importance of art education [6][10] - The "Future Palette Plan" aims to continue providing art resources and courses that integrate intangible cultural heritage, further enhancing children's cultural confidence and creativity [9][11] - The project illustrates the potential of "Run! Cookie Man: Kingdom" as a social medium that merges resources and emotions, achieving a synergy between commercial and social value [11]

Core Viewpoint - The article discusses the innovative integration of gaming and philanthropy, highlighting how games can effectively engage users in charitable activities, thereby redefining the concept of "easy philanthropy" in the digital age [2][5][26]. Group 1: Historical Context and Evolution - Historical examples of impactful philanthropic events include the 1985 LIVE AID concert, which reached 1.5 billion viewers, and the 2014 Ice Bucket Challenge, which spread virally through social media [2]. - Each generation's most influential philanthropic practices are closely tied to the prevailing media forms, with gaming emerging as a significant medium for charitable engagement today [2]. Group 2: Current Initiatives - The annual "Jiu Jiu Public Welfare Festival" is currently underway, with Tencent's initiative involving over 60 games participating in a "game gift donation" activity [2]. - Players can donate through H5 pages or mini-programs, receiving exclusive virtual items in return, thus creating a seamless integration of philanthropy into gaming experiences [7][8]. Group 3: Player Engagement and Experience - Players actively discuss and share their experiences related to the "gift donation" activity on social media, showcasing a blend of enjoyment and altruism [5]. - The innovative approach of embedding philanthropy within gaming experiences allows players to contribute to charitable projects while enjoying gameplay, thus fostering a new philanthropic ecosystem [5][6]. Group 4: Specific Game Initiatives - Various games have launched unique philanthropic activities, such as "Art for the Future" in Dungeon & Fighter, where players can donate to support art education for children [10][11]. - FC Football World has integrated football elements into its charity plan, allowing players to accumulate "love values" through gameplay, which translates into real support for AI education in underdeveloped areas [11][13]. - QQ Speed Mobile's initiative encourages players to donate for art education, rewarding them with in-game items and opportunities to unlock stories related to the charity [14][16]. Group 5: Long-term Impact and Future Directions - The article emphasizes a shift from simple material donations to providing high-quality educational resources for rural children, focusing on diverse subjects like art, music, and technology [19][20]. - Tencent's "Smart Dual Hundred" and "Touch Dream" plans aim to enhance educational opportunities in rural areas, with significant achievements reported, including 1,188 rural schools benefiting and over 134,000 students reached [24][26]. - The integration of gaming and philanthropy is seen as a transformative force, with the potential to redefine public engagement in charitable activities and foster a culture of giving among the gaming community [28][29].