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Netflix变了:打破原则,800亿豪赌 “影视一哥”
虎嗅APP· 2025-12-09 11:14
Core Viewpoint - The acquisition of Warner Bros. Discovery (WBD) by Netflix for $72 billion, along with assuming $10.7 billion in debt, marks a significant shift in Netflix's strategy, driven by growth anxiety and changes in management style [5][10][13]. Acquisition Details - The assets being acquired include WBD's streaming services like HBO, WBO Studios, and iconic IPs such as "Harry Potter," "DC Universe," and "Game of Thrones," while excluding sports content [7][8]. - The total acquisition cost amounts to $82.7 billion, with Netflix paying $27.75 per share, 84% in cash and 16% in stock [8][9]. - The merger is expected to occur after WBD's restructuring, likely post-Q3 2026, pending regulatory approval due to antitrust concerns [9][10]. Market Context - The valuation of the acquisition is approximately 22x EV/Adj. EBITDA, which is higher than Netflix's current valuation of around 30x [9]. - Netflix's cash reserves are limited, necessitating a $59 billion bridge loan from banks to finance the cash portion of the deal [9][10]. Regulatory Concerns - The primary risk associated with the acquisition is regulatory scrutiny, particularly regarding antitrust issues, as the combined user base in the U.S. could exceed 30% of the market [10][11]. - Netflix may attempt to redefine the streaming market to mitigate regulatory risks by including platforms like YouTube in market share calculations [11][13]. Strategic Shift - Netflix's shift from a "build rather than buy" strategy is attributed to increasing costs of creating new IP and the need for more diverse content to sustain growth [14][15]. - The imposition of a 100% tariff on foreign-produced content by the Trump administration could hinder Netflix's international strategy, further motivating the acquisition [15][16]. Management Changes - The change in Netflix's management style from idealism to a more pragmatic approach is evident, especially following the departure of founder Reed Hastings [17][19]. - Hastings' recent stock sales suggest a divergence from the company's current strategic direction, indicating a shift towards a more realistic outlook under new leadership [19][20]. Financial Implications - The acquisition is expected to save Netflix $2-3 billion annually in content costs, but the financial burden of the bridge loan could exceed these savings, leading to increased interest expenses [21][22]. - The deal may create short-term cash flow pressures and uncertainty for investors, potentially leading to a transition period as the market adjusts to the new strategy [22].
奈飞:公认好学生还能创造惊喜吗?
美股研究社· 2025-07-18 12:55
Core Viewpoint - Netflix is considered one of the few options that combine growth and risk resistance in a volatile environment, despite its recent performance being less "stunning" than in the past [3]. Group 1: Financial Performance - In Q2 2025, Netflix's revenue grew by 16%, exceeding guidance and expectations, primarily driven by price increases in core regions [4]. - The company reported a net addition of over 8 million users, slightly higher than the previous year, attributed to the success of "Squid Game" Season 3, which had higher viewing hours than Season 2 [5][6]. - The Q3 revenue guidance indicates a 17.3% year-over-year growth, surpassing market expectations, and the full-year revenue target has been raised to a range of $44.8 billion to $45.2 billion [7]. - Operating profit margin is expected to increase from 29% to 29.5%, with potential to reach 30% due to favorable exchange rates [7]. - Advertising revenue is projected to double this year, estimated at $1.5 billion to $2 billion, accounting for about 4% of total revenue [8]. Group 2: Content Strategy and Investment - Content investment in Q2 was $4 billion, remaining stable quarter-over-quarter but down 8% year-over-year, with a slower pace of spending expected for the year [8]. - The company is well-positioned with a rich content reserve, which could improve cash flow and provide more room for share buybacks and external investments [8]. - The historical success of classic IPs being revived in recent years raises concerns about sustaining high growth after a peak period, but opportunities exist in the decline of cable TV and competition from platforms like TikTok [11]. Group 3: Valuation and Long-term Outlook - Netflix's valuation premium reflects its unique advantage of being both offensive and defensive in the current market, with GAAP P/E ratios projected at 45x for 2025 and 38x for 2026 [12]. - The company is viewed as a long-term stable growth investment, with a focus on understanding its valuation premium over time rather than short-term fluctuations [13].