中新网三亚11月22日电(张月和)"从1990年进入中国市场到2023年，必胜客在33年间开了3000家餐厅， 而增长到4000家门店，我们仅用了两年多一点时间。"11月22日，必胜客中国第4000店在三亚开业，必 胜客中国品牌总经理蒯俊回顾了必胜客进入中国市场35年的发展历程。 中国城市化进程的加速为国际餐饮品牌发展提供了广阔市场空间。必胜客近年来的快速扩张，印证了中 国餐饮市场的机遇。 中国商务部等9部门2024年3月出台的《关于促进餐饮业高质量发展的指导意见》提出鼓励大型连锁餐饮 企业下沉发展、推进餐饮数字化赋能、创新餐饮消费场景等发展方向，叠加国家扩大内需战略的深化， 中国餐饮市场正迎来结构性机遇。 "我们希望品牌成长能与中国经济发展同频共振。"蒯俊说。(完) 市民刘东研是必胜客近二十年的忠实消费者。"作为知名的连锁餐饮品牌，必胜客的食品安全有保障， 出餐的速度也非常快。"刘东研说，从西餐到价格更接地气的快餐，除了新品的推出，个性化服务也是 她带孩子继续选择必胜客的原因之一。 随着中国经济的快速发展，消费者的消费观念和消费能力不断提升，对餐饮品质的要求也越来越高。据 公开数据，今年前三季度，中国餐饮消 ...

Core Viewpoint - Yum China is signaling positive long-term growth amidst a complex environment, with a strategic upgrade to "RGM 3.0" focusing on resilience, growth, and competitive advantage [1][12] Group 1: Strategic Focus - The company emphasizes a dual-driven strategy of "innovation + efficiency" to enhance collaboration among stores, regions, and brands [1] - The RGM strategy has led to high-quality and steady growth since its initiation in 2021, with positive same-store sales and improved profit margins despite market challenges [1] - Management expresses strong confidence in achieving rapid growth and efficiency improvements over the next three years, with ambitious store expansion and sales growth targets [1] Group 2: Financial Goals and Shareholder Returns - Yum China plans to return approximately 100% of free cash flow to shareholders starting in 2027, with expected annual returns between $900 million and over $1 billion from 2027 to 2028 [2] - The company aims for system sales to achieve mid to high single-digit compound growth and operating profit to achieve high single-digit compound growth from 2026 to 2028 [1] Group 3: Brand and Product Expansion - The growth model is based on a "multi-brand, multi-product, multi-module" approach, enhancing user coverage and consumption scenarios [3] - KFC remains the core brand, with significant single product sales exceeding 4 billion yuan annually, supporting new business expansions [3] - The company plans to expand KFC stores to 17,000 by 2028 and achieve over 10 billion yuan in operating profit [3] Group 4: Operational Efficiency and Innovation - Pizza Hut has accelerated growth with a focus on value positioning, achieving a 17% increase in same-store transaction volume for three consecutive quarters [4] - The company is implementing a simplified operational model and product innovations to penetrate deeper into the market [4] - Lavazza Coffee is also expanding rapidly, with plans to reach 1,000 stores and $60 million in retail sales by 2029 [4] Group 5: Supply Chain and Technology - The company’s supply chain, digital technology, and talent development are crucial for supporting business growth and profitability [6][7] - Yum China is transitioning to an AI-driven operational system, enhancing efficiency in various operational aspects [6] - The company is expanding its supplier base and implementing direct procurement strategies to maintain cost advantages [6] Group 6: Market Potential and Industry Outlook - The Chinese restaurant market has significant growth potential, with a current chain penetration rate of about 20%, compared to over 50% in mature markets [12] - The company aims to increase its consumer service coverage from one-third to approximately half by 2028 [12] - The restaurant industry is entering a mild recovery phase, supported by policy incentives and improving consumer sentiment [8][11]