11月17日，中国餐饮龙头百胜中国（YUMC.US/9987.HK）在深圳举办了2025年投资者日活动，在当前 复杂环境下向市场传递了积极的长期增长信号。 活动上，百胜中国首席执行官屈翠容宣布将未来战略升级至"RGM 3.0"，继续聚焦韧性（Resilience）、 增长（Growth）、护城河（Moat）三大核心维度，秉持"创新＋提效"的双轮驱动策略，通过"前端分 层、后端聚合"的发展理念强化门店、区域与品牌间的协同效应，进一步夯实公司的综合竞争力。 自2021年RGM战略启动以来，百胜中国在行业周期波动中依旧实现了高质量稳健发展。无论是门店扩 张提速的同时维持同店销售正增长，还是在促销高度内卷的环境下依旧推动利润率稳步提升，均充分验 证了RGM战略的经营成效。 随着公司迈入3.0阶段，战略节奏也从"稳增长"推进至"快增长+提效益"，管理层对未来三年在门店扩 张、销售增长和盈利提升方面均展现出强烈信心和进取姿态。 根据公司披露的2026年至2028年财务目标，系统销售额预计实现中至高单位数复合增长、经营利润实现 高单位数复合增长；2028年门店总数增加至超过2.5万家，到2030年门店总数力争突破3万家。 ...

Group 1 - The core idea of the article is the launch of the "KFC Happy Coffee Bus," a collaboration between Changsha Public Transport Group and KFC, marking a significant step in cross-industry cooperation between public transport and the food service sector, enhancing urban service innovation [1][3][10] Group 2 - The "KFC Happy Coffee Bus" transforms idle buses into mobile food stations, showcasing efficient resource utilization by repurposing public transport assets and human resources, thus creating new business opportunities for both companies [3][5] - The operational model involves modifying the bus interiors to meet food safety standards while retaining the bus's original structure, allowing for a compliant and functional mobile dining space [5][10] Group 3 - The bus features a playful design with animal themes, appealing to families and children, and includes a spacious service window for customer interaction [5][7] - On the opening day, popular items included American coffee and spicy chicken wings, indicating strong consumer interest and engagement [7] Group 4 - A collaborative initiative called the "Park Passport" was launched, allowing customers to collect stamps at themed KFC restaurants and the mobile food station, enhancing the overall visitor experience [9] - The operational hours of the nearby shuttle service to the zoo were extended to accommodate visitors, further enriching the urban tourism experience [9] Group 5 - The partnership is seen as a model for resource complementarity, reducing operational costs while enhancing public service capabilities, thus promoting sustainable development and consumer engagement [10] - Future plans include expanding this model to other tourist attractions and commercial areas in Changsha, aiming to make the "KFC Happy Coffee Bus" a new urban service icon [10]