Core Viewpoint - The State Council Information Office held a press conference on September 25 to introduce the achievements of high-quality development in broadcasting and network audio-visual during the 14th Five-Year Plan period, highlighting the progress of the "dual governance" initiative launched by the National Radio and Television Administration in 2023 [1][3]. Group 1: Dual Governance Progress - The "dual governance" work began in August 2023 and has been ongoing for over two years, focusing on enhancing user experience and service levels through four key aspects: consolidation, deepening, expansion, and improvement [3]. - The deployment of 10 million micro set-top boxes and 1 million integrated TVs is underway, with new compact set-top boxes designed to address aesthetic concerns and improve connectivity [3][4]. - The initiative aims to simplify operations with a universal remote control that allows users to manage both the TV and set-top box, including a "watch TV" button for easy access to live broadcasts [3][4]. Group 2: Expansion of Governance Scenarios - The governance efforts have expanded to include 186,000 hotels with features like "one-click live broadcast" and no startup ads, and have now reached over 20,000 institutions including nursing homes, hospitals, and schools [4]. - The issue of automatic renewal has been addressed by optimizing subscription rules, ensuring transparency and user consent through measures like secondary confirmation and SMS reminders [4][6]. Group 3: Advertising and Regulatory Measures - The initiative has successfully eliminated startup ads for set-top boxes and 93% of smart TV models now offer a "one-click off" feature for startup ads, with a permanent shutdown option available for users [6]. - To establish a long-term mechanism, five regulatory documents have been revised, and 11 technical standards have been published, alongside product certifications for set-top boxes, TVs, and remotes [6].

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in the development of broadcasting, television, and online audio-visual sectors in China, establishing the country as a major player in these industries [1] Group 1: Governance and User Experience - The State Administration of Radio and Television (SARFT) initiated a "dual governance" approach in August 2023 to enhance user experience and service levels [2] - Key initiatives include the deployment of millions of micro set-top boxes and integrated TVs, the promotion of a unified remote control for television, and the expansion of governance to various institutions such as hotels and hospitals [2] - The SARFT has addressed user concerns regarding automatic renewal of subscriptions by shifting to a model of voluntary renewal, and has implemented features to disable startup advertisements on smart TVs [2] Group 2: Content Creation and Quality - The broadcasting and online audio-visual sectors have experienced a flourishing of content creation during the "14th Five-Year Plan," with a focus on producing high-quality works that convey mainstream values and resonate emotionally with audiences [3] - Notable productions include commemorative works for the 80th anniversary of the victory in the War of Resistance Against Japan, as well as a variety of documentaries and animated series that reflect cultural heritage and contemporary themes [3] - The SARFT is committed to creating a conducive environment for high-quality content production, aligning with the directives from the 20th National Congress of the Communist Party of China [3][4] Group 3: Ultra-High Definition Development - The development of ultra-high definition (UHD) broadcasting has been prioritized, with new policies supporting its expansion [5] - By 2024, new UHD channels are being launched across various platforms, including 4K channels from multiple provincial broadcasters [5][6] - The total number of UHD set-top boxes has exceeded 280 million, and standards for mobile UHD displays are being established to enhance viewing experiences [6] Group 4: International Engagement and Cultural Exchange - The broadcasting and online audio-visual sectors are playing a crucial role in promoting cultural dialogue and international friendship, with significant growth in the export of audio-visual content [7] - The scale of exported broadcasting services has increased by over 40%, with Chinese content reaching over 200 countries and generating substantial overseas revenue [7] - Collaborative initiatives with various countries and regions are being strengthened, including media cooperation forums and cultural exchange programs [8]