一是部署实现千万级插入式微型机顶盒和百万级一体化电视机。研发推出了像U盘大小的、隐藏在电视机背面 的插入式微型机顶盒，能够很好地解决"连线多、不美观"的问题。今年，中国广电、中国电信、中国移动、中 国联通正在有线电视和IPTV部署1000万套的插入式微型机顶盒和通用遥控器。同时，也在推动将机顶盒功能 完全内置到电视机里面，这样就完全实了一体化，开展一体化电视机百万级试点应用，这些新型的终端也将 逐步地走进千家万户。 二是持续推进"一个遥控器看电视"。研发了多款新型通用遥控器，简化操作按钮，适配微型机顶盒，就可以实 现用一个遥控器同时操控电视机和机顶盒，原来两个分开。通用遥控器还有一个功能，就是在任何界面下， 有一个键叫"看电视键"，通过这个键，一键回到直播。比如家里的老年人，无意中按了别的键，直播界面转走 了，按这一个键就回来，极大地方便和简便了操作。 三是进一步拓展操作复杂的治理场景。从去年开始酒店治理，今年继续进行，现在累计实现了18.6万家酒店 的"一键看直播"和没有开机广告，在这个基础上，把治理成果拓展到了其他场景，包括养老院、医院、残联机 构、学校等多类场所、2万余家机构和单位，惠及了更多人群。 四 ...

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in the development of broadcasting, television, and online audio-visual sectors in China, establishing the country as a major player in these industries [1] Group 1: Governance and User Experience - The State Administration of Radio and Television (SARFT) initiated a "dual governance" approach in August 2023 to enhance user experience and service levels [2] - Key initiatives include the deployment of millions of micro set-top boxes and integrated TVs, the promotion of a unified remote control for television, and the expansion of governance to various institutions such as hotels and hospitals [2] - The SARFT has addressed user concerns regarding automatic renewal of subscriptions by shifting to a model of voluntary renewal, and has implemented features to disable startup advertisements on smart TVs [2] Group 2: Content Creation and Quality - The broadcasting and online audio-visual sectors have experienced a flourishing of content creation during the "14th Five-Year Plan," with a focus on producing high-quality works that convey mainstream values and resonate emotionally with audiences [3] - Notable productions include commemorative works for the 80th anniversary of the victory in the War of Resistance Against Japan, as well as a variety of documentaries and animated series that reflect cultural heritage and contemporary themes [3] - The SARFT is committed to creating a conducive environment for high-quality content production, aligning with the directives from the 20th National Congress of the Communist Party of China [3][4] Group 3: Ultra-High Definition Development - The development of ultra-high definition (UHD) broadcasting has been prioritized, with new policies supporting its expansion [5] - By 2024, new UHD channels are being launched across various platforms, including 4K channels from multiple provincial broadcasters [5][6] - The total number of UHD set-top boxes has exceeded 280 million, and standards for mobile UHD displays are being established to enhance viewing experiences [6] Group 4: International Engagement and Cultural Exchange - The broadcasting and online audio-visual sectors are playing a crucial role in promoting cultural dialogue and international friendship, with significant growth in the export of audio-visual content [7] - The scale of exported broadcasting services has increased by over 40%, with Chinese content reaching over 200 countries and generating substantial overseas revenue [7] - Collaborative initiatives with various countries and regions are being strengthened, including media cooperation forums and cultural exchange programs [8]