Core Viewpoint - The State Council Information Office held a press conference on September 25 to introduce the achievements of high-quality development in broadcasting and network audio-visual during the 14th Five-Year Plan period, highlighting the progress of the "dual governance" initiative launched by the National Radio and Television Administration in 2023 [1][3]. Group 1: Dual Governance Progress - The "dual governance" work began in August 2023 and has been ongoing for over two years, focusing on enhancing user experience and service levels through four key aspects: consolidation, deepening, expansion, and improvement [3]. - The deployment of 10 million micro set-top boxes and 1 million integrated TVs is underway, with new compact set-top boxes designed to address aesthetic concerns and improve connectivity [3][4]. - The initiative aims to simplify operations with a universal remote control that allows users to manage both the TV and set-top box, including a "watch TV" button for easy access to live broadcasts [3][4]. Group 2: Expansion of Governance Scenarios - The governance efforts have expanded to include 186,000 hotels with features like "one-click live broadcast" and no startup ads, and have now reached over 20,000 institutions including nursing homes, hospitals, and schools [4]. - The issue of automatic renewal has been addressed by optimizing subscription rules, ensuring transparency and user consent through measures like secondary confirmation and SMS reminders [4][6]. Group 3: Advertising and Regulatory Measures - The initiative has successfully eliminated startup ads for set-top boxes and 93% of smart TV models now offer a "one-click off" feature for startup ads, with a permanent shutdown option available for users [6]. - To establish a long-term mechanism, five regulatory documents have been revised, and 11 technical standards have been published, alongside product certifications for set-top boxes, TVs, and remotes [6].

Group 1: Achievements in Broadcasting and Network Audiovisual Development - China has become a major player in broadcasting and network audiovisual sectors, with over 1 billion users across various platforms including cable TV, IPTV, and internet TV, and 1.09 billion network audiovisual users [1] - Since the beginning of the 14th Five-Year Plan, over 1,500 TV dramas, more than 3,500 animated films, and over 350,000 hours of documentaries have been produced [1] - The total revenue of the broadcasting and audiovisual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase from the end of the 13th Five-Year Plan [1] Group 2: Development Direction of Micro Short Dramas - The micro short drama sector is experiencing rapid growth, with user numbers reaching 696 million by July this year, and the market size expected to exceed 50 billion yuan [2] - The industry is focusing on three main directions: promoting high-quality content, encouraging public participation in creation, and expanding international exchanges [5] - A "Micro Short Drama+" action plan has been implemented to diversify themes and enhance the quality of micro short dramas [2] Group 3: Regulatory and Management Measures - The National Radio and Television Administration is establishing a classification and tiered management system for micro short dramas to ensure orderly development [2] - Ongoing efforts include addressing public concerns regarding problematic content and implementing a regulatory framework to support the healthy growth of the industry [3][5] - Measures to improve user experience include deploying 10 million micro set-top boxes and simplifying remote control operations across various platforms [6][7]

Core Viewpoint - The State Administration of Radio and Television (SARFT) has made significant progress in enhancing the quality of broadcasting and online audiovisual services during the "14th Five-Year Plan" period, focusing on user experience and service standards [1][2][3] Group 1: User Experience Enhancements - SARFT has implemented measures to optimize subscription rules for automatic renewals, transforming them into voluntary renewals through methods like "double confirmation" and SMS reminders [1][2] - The introduction of micro set-top boxes and integrated TVs aims to simplify user experience by reducing cable clutter and enhancing aesthetic appeal [1] - The development of universal remote controls allows users to operate both the TV and set-top box with a single device, improving accessibility for all users, especially the elderly [2] Group 2: Service Expansion and Governance - SARFT has expanded its governance efforts to include various venues such as hotels, nursing homes, hospitals, and schools, achieving "one-click live TV" functionality in over 18,600 hotels [2] - The cancellation of startup advertisements on smart TVs has been achieved, with 93% of models now offering a "one-click disable" feature, enhancing user satisfaction [3] - A total of 11 technical standards have been published, and five regulatory documents have been revised to establish a long-term governance mechanism for the industry [3]

Core Insights - The launch of ultra-high-definition embedded micro set-top boxes at the 31st China International Radio and Television Information Network Exhibition marks a significant step towards improving television viewing experiences and indicates advancements in new technologies and devices, creating new opportunities in the market for televisions and set-top boxes [1] Group 1: Industry Trends - The rapid development of mobile devices has highlighted the complexity and outdated functionality of many television products, leading to persistent low sales as consumer demands for smart, convenient, and high-definition options remain unmet [1] - The National Radio and Television Administration's efforts to address issues related to complex operations and excessive fees in the television industry have led to significant improvements, with the introduction of ultra-high-definition embedded micro set-top boxes and universal remote controls providing a technological opportunity for hardware upgrades and high-quality development [1] Group 2: Consumer Preferences - As living standards improve and viewing habits change, televisions are transitioning into improved consumer products, necessitating manufacturers to focus on user needs and enhance product experience and added value [2] - Manufacturers are encouraged to optimize product design towards integrated set-top boxes, single remote control usage, mobile remote access, and voice control, while also providing personalized services based on user habits and viewing preferences [2] Group 3: Product Quality and Market Competition - The trend towards larger and higher-resolution smart TV screens has led consumers to compare products extensively, with high cost-performance ratio products being more competitive in the market [2] - The significant increase of 520.4% in MiniLED television sales in the first quarter of this year exemplifies the industry's shift towards higher quality and lower consumption products [2] - Collaboration among various stakeholders is essential for the continuous transformation and upgrading of the industry, focusing on co-developing new technologies and products to enhance compatibility and interoperability among different devices [2]