Core Viewpoint - The recent hands-on event for "Valorant: Source Action" showcased the OnePlus Ace 5 Supreme Edition as a high-performance gaming device, emphasizing its capabilities in delivering a competitive mobile gaming experience [1] Group 1: Product Performance - The OnePlus Ace 5 Supreme Edition features the "eSports Triple Core" system, which includes performance, touch, and network cores, enhancing stability, precision, and speed in gameplay [1] - During practical tests, the device maintained a frame rate of 119 FPS under high-quality settings, demonstrating minimal fluctuations and ensuring smooth gameplay without lag [3] - The device's "Lingxi Touch Core" supports a touch sampling rate of up to 3000Hz, resulting in highly responsive touch controls, allowing for precise shooting and quick reactions in competitive scenarios [3] Group 2: Connectivity and Thermal Management - The OnePlus Ace 5 Supreme Edition is equipped with the eSports Wi-Fi chip G1, which improves communication range and wall penetration, ensuring stable connections even in weak network environments [5] - The device features an "Ice River Cooling System" that effectively manages heat, maintaining a stable temperature during intense gaming sessions, with only slight warmth after prolonged use [5] Group 3: Battery and Pricing - The device is powered by a 6700mAh battery and supports 100W super flash charging, allowing for extended gaming sessions without interruptions [5] - Pricing for the OnePlus Ace 5 Supreme Edition varies by configuration, with discounts applied: the 12GB+256GB version is priced at 2124.15 yuan, the 16GB+256GB version at 2379.15 yuan, and so on, with the highest configuration (16GB+1TB) priced at 3299 yuan after discounts [7]

Core Viewpoint - The 618 e-commerce promotion in China this year is particularly vibrant due to the combination of national subsidies and platform-specific discounts, leading to increased sales performance for brands [1][10]. Group 1: Market Dynamics - The mobile phone market in China saw over a 5% increase in sales during the 618 promotion compared to the same period last year, particularly in the price segments of 1500-2500 yuan and above 4000 yuan [1]. - Various channels, including offline third-party retailers and telecom operators, are actively participating in the promotion, creating a more fragmented competitive environment [1][2]. - Instant retail platforms like Meituan are also joining the promotion, offering similar subsidies to those provided by traditional e-commerce platforms [3][6]. Group 2: Consumer Behavior - Consumers are increasingly considering instant retail platforms for their faster delivery times during promotions, indicating a shift in purchasing preferences [6]. - The presence of live-streaming sales, particularly through influencers like Li Jiaqi, has become a significant factor in driving sales during the promotion [7][8]. Group 3: Brand Performance - Major brands such as Apple, Huawei, Xiaomi, and OPPO have all benefited from the national subsidy initiative, with Apple adjusting prices for specific models to remain competitive [10][17]. - The promotion period is also a critical time for domestic brands to launch new products and technologies, with many brands introducing innovative features [11][12]. Group 4: Technological Advancements - Mobile manufacturers are focusing on technological breakthroughs, such as AI capabilities in lower-priced models, to enhance their competitive edge [13][14]. - The introduction of new materials and technologies, such as gaming-specific chips and advanced cooling solutions, is becoming a trend among manufacturers [11][12]. Group 5: Future Outlook - The market is expected to face challenges in the second half of the year due to rising component costs and potential changes in the external trade environment [15][16]. - The temporary suspension of national subsidies in some regions may impact consumer demand, particularly for brands that heavily relied on these subsidies [17].

Core Viewpoint - OnePlus aims to establish a competitive edge in the gaming smartphone market by leveraging community engagement and high-performance technology to become an industry leader [1][5]. Group 1: Product Performance and Sales - As of May, OnePlus Ace series has sold over 15 million units, with the Ace 5 series achieving significant sales milestones shortly after launch [2]. - The OnePlus 13T flagship achieved sales of over 200 million yuan within 10 minutes of its release, indicating strong market demand [2]. - The Ace 5 series has seen an activation of over 1.6 million units within 100 days of launch, marking it as a best-selling product for the brand [2][6]. Group 2: Technological Innovations - OnePlus has partnered with MediaTek to develop a comprehensive gaming hardware solution, featuring the "Gaming Triple Chip" setup, which includes the Dimensity 9400 series chip [2][3]. - The Ace 5 Supreme Edition boasts a 35% increase in single-core performance and a 41% improvement in graphics processing capabilities compared to its predecessor [3]. - The Dimensity 9400+ chip utilizes advanced 3nm technology, resulting in a 40% reduction in power consumption while enhancing performance [3]. Group 3: Marketing and Community Engagement - OnePlus has engaged with the gaming community by partnering with esports clubs and games like "Peacekeeper Elite" and "Valorant Mobile," positioning its devices as official competition equipment [5]. - The company is actively targeting younger demographics through various offline gaming events and collaborations with popular games, enhancing brand visibility and user interaction [5][6]. - OnePlus has adopted a dual strategy of high-end flagship and mid-range performance devices to cater to different market segments, with significant sales growth in both categories [7]. Group 4: Market Position and Future Strategies - OnePlus has seen rapid growth in the market, particularly after the introduction of national subsidies, but recognizes the need for new marketing strategies as these subsidies diminish [7][8]. - The brand's focus on emotional and user value rather than just price competition is a strategic shift to maintain its market position [6][8]. - OnePlus is integrating its after-sales service with OPPO's system to enhance customer experience and support [7].