2026年元旦假期，国内手机市场在国家消费品以旧换新政策的强力拉动下迎来"开门红"。机构数据显 示，受首批625亿元国补资金及"即买即补"便利政策驱动，元旦假期手机市场销量同比增长16.2%，其中 OPPO以32.4%的同比涨幅登顶主流手机厂商涨幅榜，成为政策红利下的最大赢家之一。 此次国补政策于2026年元旦前夕由国家发改委、财政部联合明确落地，覆盖数码产品及一级能效家电， 对符合条件的产品按售价15%给予补贴，单件手机补贴最高可达500元，且通过线上线下全渠道"即买即 补"流程简化申领环节，无需垫付后报销，极大降低了消费者购机成本与时间成本。政策覆盖范围从千 元机至6000元内旗舰机，叠加厂商以旧换新加码、平台满减活动，形成多重优惠叠加效应，有效对冲了 存储芯片涨价带来的购机成本压力，激活全民换机需求。 在整体市场升温的背景下，OPPO凭借全价位段精准布局实现32.4%的同比涨幅，远超行业16.2%的平均 水平，登顶主流手机厂商涨幅榜。其中两大核心价位段表现尤为亮眼：2.5K-4K价位段受益于Reno15系 列与一加Ace6系列的持续卖座，同比涨幅高达60%，成功斩获该价位段市场份额第一；4K-6K高端价 ...

Group 1 - The National Development and Reform Commission and the Ministry of Finance have implemented a policy for replacing old consumer goods, with an initial fund of 62.5 billion yuan allocated, providing a 15% subsidy on the selling price for digital and energy-efficient appliances through a simplified "buy now, subsidize later" process [3][5] - The mobile phone market saw a 16.2% increase in sales during the 2026 New Year holiday compared to the same period last year, driven by the national subsidy policy [3][5] - OPPO ranked first among major smartphone manufacturers with a sales increase of 32.4%, benefiting from the popularity of the Reno15 and OnePlus Ace6 series [3][5] Group 2 - OPPO experienced a significant sales increase of 60% in the 2.5K-4K price segment, securing the top market share in that range [3][5] - The X9 series and OnePlus 15 contributed to a remarkable 94.3% increase in the 4K-6K price segment, making OPPO the leader in that category as well [3][5]