Core Viewpoint - The article discusses the misleading use of trademarks by companies, which often leads to consumer confusion and potential exploitation of their purchasing decisions [1][2][3]. Group 1: Misleading Trademarks - Companies are using trademarks that create confusion, such as "一品牛肉干" which is actually a pork product, misleading consumers into thinking they are purchasing beef [1]. - Examples include "小尾花黑猪肝" which misleads consumers into believing they are buying a premium product when it is just regular pork liver [2]. - The use of descriptive terms in trademarks, like "六个核桃" or "手打"挂面, does not guarantee the product's quality or characteristics, leading to consumer misconceptions [3]. Group 2: Regulatory Issues - The article highlights that many misleading trademarks have passed regulatory scrutiny, indicating potential flaws in the trademark examination process [5][9]. - The distinction between registered and unregistered trademarks is emphasized, with unregistered trademarks being easier to misuse without oversight [4]. - There is a call for improved regulatory frameworks to prevent misleading trademarks from being registered and used in the market [10][11]. Group 3: Consumer Impact - Consumers often find it difficult to seek redress when misled by trademarks, as the burden of proof lies heavily on them [8][10]. - The article notes that misleading trademarks not only harm consumers but also disrupt fair market competition, potentially driving honest businesses out of the market [8]. - There are instances where consumers have paid significantly more for products due to misleading branding, such as "壹号土" black pork ribs priced much higher than regular options [7]. Group 4: Recommendations for Improvement - The article suggests that a multi-faceted approach is needed to address the issue, including better regulatory practices and consumer education [10][11]. - It advocates for a collaborative effort among regulatory bodies, industry associations, and consumers to create a more transparent and fair market environment [11]. - The establishment of a credit commitment system for trademark registration is proposed to penalize those who obtain trademarks through deceptive means [11].

Group 1 - The core issue highlighted is the misleading practices of companies using deceptive trademarks that confuse consumers about the quality and characteristics of their products, such as "一品牛肉干" being made of pork instead of beef and a "120W charger" actually having a power of 12W [1] - These deceptive trademarks, while registered, can damage the company's credibility and lead to consumer distrust, even if the company's advertising complies with legal standards [1] - The article emphasizes that trademarks should not be misleading and that registered trademarks can be declared invalid if they are found to be deceptive or cause public misunderstanding about product quality [1] Group 2 - Companies are encouraged to focus on long-term development by ensuring quality, service, and consumer rights, rather than seeking shortcuts [2] - Regulatory bodies are urged to update and refine trademark examination rules and to take timely action against problematic trademarks, as well as to improve the legal framework surrounding intellectual property [2] - There is a call for strengthening the enforcement of intellectual property rights and creating a safer consumer environment through comprehensive management systems [2]

Core Viewpoint - The article highlights the deceptive practices of businesses using misleading trademarks that confuse consumers and undermine fair trade principles [1][2][3] Group 1: Misleading Trademarks - Businesses are registering descriptive terms as trademarks and combining them with product names, creating confusion for consumers [2] - These "clever trademarks" exploit information asymmetry, leading to consumer deception and violation of consumer rights [2] - The use of misleading trademarks disrupts market order and creates an environment where dishonest practices thrive, pushing out honest competitors [2] Group 2: Legal and Regulatory Concerns - The article emphasizes the need for stricter regulations to prevent the registration of deceptive trademarks that mislead the public about product quality or origin [3] - It suggests that trademark examination should extend to actual usage scenarios, requiring applicants to submit packaging designs for review [3] - There is a call for a reward mechanism for reporting trademark infringements to encourage consumer participation in monitoring [3] Group 3: Ethical Business Practices - Trademarks should serve as a promise of quality rather than a tool for deception [3] - Businesses are urged to operate with integrity, providing accurate product information instead of manipulating trademarks for unfair gain [3]

Core Viewpoint - The article discusses the rising concerns over the misuse of trademarks in advertising, highlighting the confusion among consumers regarding product labeling and the need for improved regulatory mechanisms to protect consumer trust [1][6][11]. Group 1: Consumer Confusion - Consumers are often misled by trademarks that do not accurately represent the product, such as "一品牛" which is a trademark for a product made from pork, not beef [1][3]. - The term "树上熟" used for fruits misleads consumers into thinking the fruits are ripe when they are not, leading to dissatisfaction [3]. - The "供港" label on milk products creates a false impression of being sourced from Hong Kong, while it is merely a registered trademark [4]. Group 2: Trademark Registration Issues - Current trademark registration processes are strict, but there are still loopholes that allow misleading trademarks to be registered, such as "安踏断码" which was deemed invalid [7][11]. - The article emphasizes that terms like "0添加" and "零添加" have not been successfully registered as trademarks, indicating a trend towards stricter enforcement of labeling standards [7][11]. - The lack of clear definitions for certain terms, such as "土" in product names, allows companies to exploit consumer perceptions for competitive advantage [8][11]. Group 3: Regulatory Recommendations - Experts suggest that a more robust post-registration mechanism is needed to address trademark misuse, allowing consumers and market regulators to challenge misleading trademarks [11][12]. - The article calls for enhanced enforcement of trademark laws and better clarity in trademark examination processes to prevent consumer deception [12]. - Companies are encouraged to adopt honest marketing practices and comply with trademark regulations to mitigate legal risks and foster long-term growth [12].