Group 1 - On May 19, 2025, Ctrip launched a series of initiatives to boost tourism across over 30 provinces in response to the Ministry of Culture and Tourism's theme "Beautiful Mountains and Rivers, Wonderful Journey," including a subsidy of 1 billion yuan [1][5] - Ctrip's senior vice president Wang Wei emphasized the importance of integrating tourism with rural revitalization and urban renewal during the main event held in Ningbo, showcasing the company's commitment to sustainable development in the tourism sector [2][3] - The company introduced a "Ten-Hundred-Thousand" consumption promotion plan in collaboration with Ningbo's tourism sector, featuring ten premium travel routes and significant consumer subsidies to enhance local tourism consumption [3][5] Group 2 - Ctrip's offline stores achieved a record daily transaction volume exceeding 200 million yuan, driven by targeted marketing strategies and collaborative events with various local tourism departments [4] - The company launched a large-scale promotional campaign called "55 Good Price Festival," offering discounts and vouchers worth over 250 million yuan across various travel categories, aiming for a direct transaction volume of 350 million yuan during the event [5][6] - Ctrip's "Envision.2025 Global Partner Conference" is set to take place in Shanghai and Chengdu, inviting over 3,000 tourism executives from 74 countries to discuss global tourism trends and promote inbound tourism to China [9][10] Group 3 - Ctrip initiated the "A Song Tells a City" original music competition to enhance emotional connections with cities, attracting participation from nearly 400 cities and over 5,000 musicians, aiming to promote cultural tourism through music [8][10] - The company is enhancing its services for international tourists by offering free half-day tours in major cities like Shanghai and Beijing, aiming to improve the experience for inbound travelers [9][10] - Ctrip is building a "Tourism+" ecosystem through technological empowerment and innovative models, creating a new landscape for the integration of culture and tourism [10]

在购物方面，文旅部联动电商平台开展"非遗焕新购物月"，抖音、淘宝开设"5·19带货专场"，京东发放 旅游购物满减券。全国超200个城市同步推出"五一消费周"，通过消费券包释放消费动能。 4月21日，《中国经营报》记者从文化和旅游部获悉，4月21日至5月31日，文旅部将举办"5·19中国旅游 日"主题月惠民活动，围绕"食、住、行、游、购、娱、学"七大场景，囊括惠民促销、入境旅游推介、 文明倡导、消费环境优化等五大核心内容，推出超6000项惠民举措。 据了解，主题月期间，以美团、支付宝、携程等为代表的60余家合作单位将投入超10亿元补贴，覆盖景 区、酒店、航空、出行平台等多个领域。 超6000项惠民举措 据文化和旅游部市场管理司副司长李晓勇介绍，今年活动的核心是"惠民乐民"。全国计划推出超6000项 惠民措施，涵盖门票减免、联票折扣、消费券发放等。 具体来看，围绕着"食"的场景，各地将举办美食展演、特色美食节，美团、饿了么等平台推出"5·19百 城千味"特惠活动，联合超10万家餐饮商家开展线上促销。消费者可通过电子消费券享受餐饮折扣，打 造"舌尖上的旅游日"。 在住宿方面，旅游饭店与民宿行业联动推出"连住折扣"" ...