Group 1 - On May 19, 2025, Ctrip launched a series of initiatives to boost tourism across over 30 provinces in response to the Ministry of Culture and Tourism's theme "Beautiful Mountains and Rivers, Wonderful Journey," including a subsidy of 1 billion yuan [1][5] - Ctrip's senior vice president Wang Wei emphasized the importance of integrating tourism with rural revitalization and urban renewal during the main event held in Ningbo, showcasing the company's commitment to sustainable development in the tourism sector [2][3] - The company introduced a "Ten-Hundred-Thousand" consumption promotion plan in collaboration with Ningbo's tourism sector, featuring ten premium travel routes and significant consumer subsidies to enhance local tourism consumption [3][5] Group 2 - Ctrip's offline stores achieved a record daily transaction volume exceeding 200 million yuan, driven by targeted marketing strategies and collaborative events with various local tourism departments [4] - The company launched a large-scale promotional campaign called "55 Good Price Festival," offering discounts and vouchers worth over 250 million yuan across various travel categories, aiming for a direct transaction volume of 350 million yuan during the event [5][6] - Ctrip's "Envision.2025 Global Partner Conference" is set to take place in Shanghai and Chengdu, inviting over 3,000 tourism executives from 74 countries to discuss global tourism trends and promote inbound tourism to China [9][10] Group 3 - Ctrip initiated the "A Song Tells a City" original music competition to enhance emotional connections with cities, attracting participation from nearly 400 cities and over 5,000 musicians, aiming to promote cultural tourism through music [8][10] - The company is enhancing its services for international tourists by offering free half-day tours in major cities like Shanghai and Beijing, aiming to improve the experience for inbound travelers [9][10] - Ctrip is building a "Tourism+" ecosystem through technological empowerment and innovative models, creating a new landscape for the integration of culture and tourism [10]

Group 1 - The Ministry of Culture and Tourism of China will hold the "5·19 China Tourism Day" theme month from April 21 to May 31, featuring over 6,000 initiatives aimed at benefiting the public [1][2] - The core focus of the activities is "benefiting and pleasing the public," with measures including ticket discounts, consumption vouchers, and promotional events across various sectors [2][3] - More than 60 cooperating units, including Meituan, Alipay, and Ctrip, will invest over 1 billion yuan in subsidies, covering areas such as scenic spots, hotels, and transportation platforms [1][4] Group 2 - In the food sector, activities such as food exhibitions and special food festivals will be held, with platforms like Meituan and Ele.me launching promotional campaigns involving over 100,000 restaurants [2][3] - The accommodation sector will see promotions like "stay discounts" and "family packages," with major hotel groups offering exclusive member discounts and seasonal promotions [2][4] - Airlines will provide special ticket prices and discounts, while major scenic spots will implement ticket reduction policies to attract more visitors [2][3] Group 3 - In shopping, the Ministry will collaborate with e-commerce platforms to launch "Intangible Cultural Heritage Shopping Month," with various cities offering consumption vouchers to stimulate spending [3][4] - Entertainment activities will include ethnic parades and performances in over 30 cities, with platforms like Damai and NetEase Music promoting travel-themed events [3][4] - To attract international tourists, the Ministry will work with other departments to enhance entry convenience, including simplifying visa processes and optimizing multilingual services [3][4] Group 4 - Meituan plans to invest over 100 million yuan in various promotional activities, including a "100 Cities, 1,000 Flavors" campaign with a budget of 40 million yuan for seasonal promotions [4][5] - Alipay will collaborate with over 1,000 merchants to invest 350 million yuan, offering online special events and benefits for inbound tourists [4][5] - Gaode will distribute a total of 150 million yuan in discount coupons, enhancing user experience for both domestic and international travelers [5][6]