本报西宁讯 （记者 李延平） 12月19日，由青海省文化和旅游厅指导，西宁市文化旅游广电局、城北区 人民政府主办的"趣浪城北·走进盐庄——寻城市温情 过别样冬至"主题活动在城北区盐庄社区温情启 幕。 本次活动锚定冬春季文旅惠民工作核心目标，精准对接居民精神文化需求与冬春季文旅消费需求，整合 省市区三级文旅惠民资源向基层下沉，将文旅惠民福利真正送到群众家门口、送到群众心坎上。活动现 场暖意融融、精彩纷呈，全方位呈现冬至民俗魅力与文旅惠民成效。文艺表演环节中，冬至主题歌曲、 灵动舞蹈节目轮番上演，婉转的旋律、优美的舞姿传递着节日的喜悦，营造出浓厚的民俗氛围与邻里温 情。民俗手工体验区人气高涨，橡皮泥捏五彩柿子、蜡捏梅花等趣味活动吸引众多居民参与，在志愿者 现场耐心指导下，大家动手创作、相互交流，累计制作手工作品100余件，一件件精美的作品承载着对 冬日的美好期许，也让传统民俗文化在指尖得以传承。美食共享环节更是充满烟火气息，制作饺子、土 火锅、青海特色美食狗浇尿，从揉面、包馅到炖煮，分工有序、其乐融融。当热气腾腾的美食端上桌， 大家围坐在一起分享品尝，畅谈生活趣事、共话冬日暖意，在舌尖上感受传统节日的味道，在互动 ...

2026花果山新年登山赛报名现已正式启动。这场兼具运动挑战与西游趣味的赛事，将于2026年元旦在大 圣故里花果山鸣枪开赛，为广大登山爱好者和西游迷打造一场新年开年盛会。 "十四五"以来，江苏各地深入学习贯彻习近平文化思想和习近平总书记对江苏工作重要讲话精神，自觉 扛起新的文化使命和经济大省挑大梁的重大责任，坚持文化赋能、旅游带动，扎实做好以文化人、以文 惠民、以文兴业这篇大文章，文旅高质量发展取得显著成效，走在全国前列。江苏各地的文旅融合从理 念到实践，从"起势"到"成势"，既让文旅体验从"打卡观光"转向"深度参与"，也为游客带来实实在在的 福利，激活文旅市场新活力，成为以文化赋能经济社会发展的生动写照。 迎接新年，邀你登山和许愿 区别于传统登山赛事，本次花果山新年登山赛融入了浓厚的《西游记》主题氛围，打造了九大"互动演 绎"场景，让参赛者沉浸式解锁西游奇幻体验。在十八盘，"美猴王"将携群猴劲舞迎宾，用动感鼓点与 翻腾身姿为选手注入能量；行至南天门，"天兵天将"会擂鼓助威；九龙桥畔，"群猴"摇旗呐喊；孔雀沟 水杉林里，"仙子"邀选手定格仙凡同框；"花果山"石处，"福禄寿三星"送上吉祥祝福；七十二洞区 域，"小 ...

Group 1 - The core message highlights Shaoguan's efforts to leverage the upcoming 15th National Games and Special Olympics by integrating cultural and tourism resources to create a "Travel Guangdong with the National Games" experience [1] - Shaoguan has coordinated 27 key scenic spots and 16 hotels to offer a series of benefits, including free or discounted tickets for specific groups such as athletes, judges, volunteers, and media [1] - Tourists holding tickets from Danxia Airport or high-speed rail tickets from other provinces within 7 days can enjoy reduced ticket prices and half-price transportation for multiple scenic spots [1] Group 2 - The city has designed 10 premium cultural tourism routes and 4 gourmet routes centered around themes of "mountains and rivers, culture, sports, and food," showcasing Shaoguan's unique cultural tourism appeal [1] - During the event period from November to December, Shaoguan will host 53 cultural and sports activities, including the 2025 China Shaoguan Outdoor Sports Equipment Expo and the 18th Danxia Mountain 50km Hiking Race [1] - Shaoguan is activating consumer potential through themed activities in commercial districts, fostering nighttime economy, and distributing consumption vouchers, while collaborating with travel agencies in the Guangdong-Hong Kong-Macao Greater Bay Area to enhance travel services for visitors [2]

Group 1 - The "All Sports Year · Look at Guangzhou" event will launch a series of cultural and tourism benefits from October 20 to December 20, aimed at enhancing the experience for citizens and tourists during the 15th National Games and the Special Olympics [1][2] - The Guangzhou Cultural Broadcasting Tourism Bureau has planned the "All Sports Gift" series of discount activities, which includes five parts: "To Competitors," "To All," "To Foodies," "To Travelers," and "To Guests," with nearly one million free and discounted tickets prepared [1][2] - A total of 756,000 free tickets will be distributed across 12 parks and scenic areas in Guangzhou during the event, enhancing accessibility to green spaces for the public [2] Group 2 - Registered athletes, coaches, referees, and journalists can enjoy free admission to 59 key cultural and tourism venues in Guangzhou with their event credentials [2] - Guangzhou's tourism enterprises, including 32 tourist attractions and 300 social sports venues, are collaborating to provide nearly one million free and discounted tickets [2] - During the event, registered participants can enjoy free access to the Sunac Cultural Tourism City and discounts on various activities, while general visitors will also benefit from reduced ticket prices [2]

Core Insights - Inner Mongolia experienced a significant increase in domestic tourism during the National Day and Mid-Autumn Festival, with 25.31 million visitors and a total spending of 17.686 billion yuan, reflecting a year-on-year growth of 10.28% and 9.77% respectively [2] - The region launched 118 key cultural and tourism activities, showcasing a blend of traditional cultural experiences and modern entertainment [4] Tourism Performance - The total number of domestic tourists reached 25.31 million, marking a 10.28% increase compared to the previous year [2] - Domestic tourist spending amounted to 17.686 billion yuan, showing a growth of 9.77% year-on-year [2] Cultural and Recreational Activities - A variety of cultural events were organized, including traditional cultural performances, sports competitions, and special exhibitions at museums [4][8] - The "Mongolian Super League" attracted over 600,000 live viewers and generated an economic benefit of 176 million yuan, with online viewership reaching 118 million [8] Nighttime Economy and Local Experiences - Cities like Baotou and Tongliao enhanced their nighttime economy with food markets, cultural performances, and interactive events, attracting significant foot traffic [5][8] - Unique local experiences, such as agricultural activities and cultural festivals, were highlighted, contributing to a rich tourism experience [8][9] Service Enhancements - Inner Mongolia implemented various initiatives to improve tourist services, including a "15-minute cultural tourism life circle" and promotional activities for attractions and accommodations [10] - The region provided consumer vouchers and discounts, leading to a substantial increase in tourism spending [10] Safety and Regulation - Comprehensive inspections were conducted to ensure safety and quality in the tourism sector, with no major complaints or incidents reported during the holiday period [12]

Core Viewpoint - The article emphasizes that cultural tourism benefits should not merely focus on price reductions but rather on enhancing overall value and experience for both residents and tourists [1][2]. Group 1: Policy and Implementation - Xi'an has introduced a 60 yuan annual unlimited access card for the city wall, with 17 entry points now open, transforming the experience from a single-point visit to a circular exploration [1]. - The increase in entry points allows for better integration of the city wall into urban life, creating a "one-hour micro-vacation circle" that includes nearby parks and local cuisine [1]. Group 2: Broader Trends in Cultural Tourism - The article notes a nationwide trend of ticket price reductions, with various cities implementing innovative practices to enhance accessibility and integration of cultural sites into daily life [2]. - Examples include Nanjing's city wall access via public transport cards, Beijing's removal of barriers along the central axis, and Fuzhou's creation of a "pocket museum" linking historical sites [2]. Group 3: Concept of Value in Cultural Tourism - True cultural tourism benefits should focus on creating a seamless experience that integrates scenic spots into the daily routines of residents and tourists, rather than just reducing ticket prices [2]. - The article argues for a shift from viewing cities as one-time attractions to seeing them as repeatable experiences that foster shared enjoyment among locals and visitors [2].

Core Insights - The article emphasizes that the recent tourism policies in Xi'an, such as the 60 yuan unlimited access card and the opening of 17 entry points to the city wall, have received positive feedback from citizens and tourists. However, it also highlights the challenges faced by visitors, including congestion and long wait times, suggesting that merely reducing ticket prices does not equate to true benefits for the local economy and community [1][2]. Group 1 - The introduction of 17 entry points to the Xi'an city wall transforms the experience from a "single-point sightseeing" to a "circular roaming," integrating the city wall into urban life and transportation [1]. - The article argues that true tourism benefits should focus on reducing overall costs for residents and tourists, rather than just lowering ticket prices, to enhance long-term satisfaction [1][2]. - The concept of "value over price" is introduced, suggesting that effective tourism policies should prioritize the experience and accessibility of attractions rather than engaging in a price war [2]. Group 2 - Various cities, including Nanjing and Beijing, are implementing innovative practices to enhance urban tourism, such as integrating historical sites into daily commuting routes and making them more accessible to residents [2]. - The article advocates for a shift in perspective, viewing cities as repeatable experiences rather than one-time attractions, which can lead to a more sustainable tourism model that benefits both locals and visitors [2].

Core Viewpoint - The 2025 National Summer Cultural and Tourism Consumption Season has been officially launched in Qingdao, Shandong Province, aiming to stimulate consumer activity and promote the cultural tourism industry during the summer months [1][2]. Group 1: Event Overview - The event will feature over 4,000 cultural and tourism promotional activities across Shandong Province, with more than 1,000 A-level scenic spots and over 500 star-rated hotels participating in various discount offers [1][2]. - The theme of the consumption season is "Cultural Tourism Benefits the People, Sharing a Beautiful Life," focusing on summer cultural and tourism consumption characteristics [1][3]. Group 2: Government and Institutional Support - The Ministry of Culture and Tourism, along with various institutions, will coordinate a series of consumer promotion activities and benefit measures, including initiatives from the Civil Aviation Administration and the China Meteorological Administration [2]. - Financial institutions such as China UnionPay and major banks are launching cultural and tourism consumption financial incentives [2]. Group 3: Activities and Promotions - During the consumption season, over 43,000 cultural and tourism consumption activities will be held, with measures such as consumption vouchers, ticket discounts, and a total of over 570 million yuan in consumer subsidies being distributed [3]. - Qingdao plans to accelerate its development as an international consumption center city, with over 1,000 coastal tourism-themed consumption activities scheduled for the second half of the year [3].

Core Points - The main event for the 2025 "5.19 China Tourism Day" was held in Ulanqab, featuring various activities aimed at promoting tourism and cultural engagement [1][2] - The event included the launch of a health run, distribution of free tickets to various groups, and recognition of exemplary tourism businesses [1] - A range of promotional activities and community engagement initiatives were implemented to enhance the local tourism industry [2] Group 1 - The 2025 "5.19 China Tourism Day" main event took place in Ulanqab, organized by the local cultural tourism and sports bureau [1] - Activities included a health run, ticket giveaways to veterans and essential workers, and awards for exemplary tourism establishments [1] - The event featured performances by local artists and a commitment to integrity in the tourism sector [1] Group 2 - Visitors received "Cultural and Tourism Benefit Packages," including free tickets to key scenic spots and cultural products [2] - Various local districts implemented public cultural events and free admission measures to stimulate tourism [2] - Additional activities included food experiences, tourism resource showcases, and legal awareness campaigns [2]

Core Viewpoint - The "One Yuan Movie" initiative during the May Day holiday in Dunhuang is a significant cultural and tourism promotion aimed at enhancing public engagement with cinema at an affordable price [5][6]. Group 1: Event Overview - Multiple exciting films were released during the May Day holiday, attracting a large audience [1]. - The "One Yuan Movie" initiative in Dunhuang was designed to allow citizens and tourists to enjoy cultural entertainment at a very low cost [5][6]. - The initiative features a selection of popular films, including comedies and animations, to cater to diverse audience preferences [5]. Group 2: Audience Engagement - Local residents and visitors expressed enthusiasm for the "One Yuan Movie" initiative, highlighting the quality of the cinema experience [3]. - The initiative aims to enrich the cultural life of the community during the holiday period [6]. Group 3: Broader Industry Impact - The "China Film Consumption Year" launched on April 18 has prompted various regions to develop reasonable screening plans and promotional activities based on local audience needs [8]. - A series of promotional measures have reduced the cost of movie-going, further stimulating consumer willingness to watch films [10]. - Compared to regular holiday periods, the box office during the May Day holiday saw an increase of approximately 5 to 6 times [12].