Core Insights - The 2025 China Brand Figures Annual Conference was held in Shenzhen, where Wu Xiangdong, Chairman of Zhenjiu Lidou Group, shared insights on how companies can innovate to break through market challenges amid economic and industry cycles [1][3] - Wu emphasized that traditional industries can no longer rely on fragmented innovations for sustainable development and must focus on systematic and comprehensive innovation to enhance resilience against industry fluctuations [3] Group 1 - The conference, known as the "Oscar" of the Chinese brand community, gathered over 2,000 guests from various sectors including government, business, academia, and media [3] - Zhenjiu Lidou launched the "Wanshang Alliance" model in May, which focuses on seven strategic areas: super links, super products, super channels, super communication, super organization, super brand, and super experience [5] - The Wanshang Alliance has held 75 forums in over 200 days, attracting more than 10,000 participants and signing contracts with 3,600 alliance supermarkets, making it the most talked-about innovative business model in the liquor industry for 2025 [5] Group 2 - Zhenjiu Lidou is developing two flagship products: "Dazhen Zhenjiu," a high-end liquor made from over 200 premium base liquors, and "Niushi Beer," which took three years to develop using top fermentation techniques and high-quality ingredients [7] - "Dazhen Zhenjiu" has become a best-selling new product in high-end liquor, achieving sales across 31 provinces and 280 cities within 200 days of its launch [7] - "Niushi Beer" gained rapid popularity on social media and e-commerce platforms, featuring a unique taste due to the use of 20 times more hops than regular beer [7] - To foster long-term value sharing with partners, Zhenjiu Lidou introduced the "Alliance Merchant Rights Payment Plan," offering economic benefits tied to up to 169 million shares to incentivize qualified alliance merchants [7]

Core Viewpoint - The event "Shan Hai Gong Chao Sheng, Xiang Ju Chuang Wei Lai" held in Shenzhen gathered over 500 entrepreneurs from the Hunan province in the Guangdong-Hong Kong-Macao Greater Bay Area to discuss future development opportunities in the context of a challenging traditional consumer market and the rise of new consumption models [1][3]. Group 1: Business Model Innovation - The company launched the "Wanshang Alliance" model in May, which includes a strategic framework of seven components: "Super Link, Super Product, Super Channel, Super Communication, Super Organization, Super Brand, and Super Experience" to reshape the industry ecosystem and promote mutual growth among manufacturers and distributors [3]. - The Wanshang Alliance has held 75 forums, attracting over 10,000 participants and signing contracts with 3,600 alliance supermarkets, making it the most popular innovative business model in the liquor industry for 2025 [3]. Group 2: Market Performance - The product "Dazhen·Zhenjiu" has achieved significant sales across 31 provinces and 280 cities in China, becoming the best-selling new high-end sauce liquor [3]. - The company has entered the short video market, releasing over 120 videos in five months, with 12 videos achieving over 10 million views and a total view count exceeding 360 million [5]. Group 3: Regional Development and Opportunities - The Greater Bay Area has developed trillion-level industrial clusters in various sectors such as electronic information and new energy, showing strong growth in artificial intelligence, biomedicine, and new materials [5]. - The company encourages Hunan entrepreneurs to embrace the spirit of innovation and resilience, actively participating in the development of the Greater Bay Area to seize emerging opportunities [5].