近日，广州科学城网红老盘大壮名城因开发商资金紧张，展开大幅价格调整，引发市场关注。去年该项 目二期开盘均价为4.5万元至6.5万元/㎡，近期推出的部分"工抵房"房源单价竟调整至约2.8万元起，起步 门槛较去年开盘相差近四成。这一调价行为迅速波及同一板块的楼价，个别在售新盘被迫跟进调价，周 边二手房市场也在"价格内卷"中持续承压。 "工抵房"实为让利回血？ 网红盘单价骤降四成 曾经高不可攀的科学城网红地铁盘近日"骨折"调价，幅度远超市场预期。"这个楼盘拥有三地铁环绕、 学校、商业等现成资源，这么大力度调价，是因为开发商急需回笼资金。"深耕科学城板块多年的资深 中介何经理向新快报记者透露，大壮名城位于黄埔区的广州科学城核心地段，上周末，该项目推出了一 批"工抵房"，且并非"边角料"单位，涵盖了88㎡至140㎡的多种户型，其中不乏中高楼层及东南向等户 型选择。 以88㎡户型为例，何经理介绍，去年开盘时均价为4.5万元至5万元/㎡，而此次推出的西北向单位单价 已调整至约2.8万元，起步门槛相差近四成。"这次价格确实超出了客户预期，105㎡南向四房总价从420 多万元调整到330万元左右，相当于省下近百万元"。 "上周 ...

Core Insights - The Guangzhou second-hand housing market has seen a significant surge in transactions, with 9,228 units signed in May, marking a year-on-year increase of 17.73% [3][20] - The average daily transaction rate reached 308 units, which is 47 units more than the same period last year, indicating a strong recovery trend [3][20] - Key districts such as Nansha and Baiyun have experienced price increases exceeding 40%, showcasing a city-wide price rally rather than isolated growth [3][4] Market Dynamics - The overall market is driven primarily by first-time homebuyers, with units sized between 90-120㎡ making up over 34% of transactions, reflecting a shift in buyer preferences [7][8] - The proportion of mortgage buyers remains high at 49.13%, indicating continued reliance on financing despite a slight decrease in mortgage rates [8] - Areas undergoing urban renewal, such as Tongdewei and Luochongwei, have seen transaction volumes increase by 62%-66%, driven by cash-rich homeowners looking to reinvest [11][12] Pricing Strategies - Sellers are increasingly compelled to lower prices to facilitate sales, with many properties requiring significant price cuts to attract buyers [13][14] - The current market environment is characterized by a high inventory level of over 140,000 listings, leading to intense competition among sellers [16] - The combination of favorable policies, seller concessions, and buyer awareness has created a unique market dynamic where prices must align for quick transactions [15][19] Buyer Behavior - There is a notable trend of buyers capitalizing on lower prices, with the market witnessing a "buy the dip" mentality, contrary to the traditional "buy high" approach [20] - The awakening of savvy buyers has led to increased activity in the second-hand market, where properties are being sold at significantly reduced prices compared to their original listings [18][19]