Core Insights - The "holiday economy" has surged during the May Day holiday, with new tea beverage products experiencing strong sales growth [1] - The travel market exhibited characteristics of "long-term explosion, cross-border dual heating, and county-level resurgence," significantly boosting foot traffic to new tea beverage stores [2] Sales Performance - During the May Day holiday, overall sales for tea brand Cha Bai Dao increased by 50% compared to the previous period [2] - In cities with the highest sales growth, many were non-first-tier cities, with some stores seeing sales increases exceeding 1700%, and the highest being 3000% at the Jiayuguan Great Wall Visitor Center [2] - Foreign tourist spending at Cha Bai Dao stores increased by over 60% compared to the pre-holiday period, indicating a growing trend of foreign visitors seeking out Chinese tea beverages [2] Product Innovation - Cha Bai Dao launched a new product line at its flagship store in Chengdu, featuring items deeply rooted in Sichuan culture, which attracted many foreign tourists [3] - The "Mountain Tea Bi Luo Chun" series, which includes seasonal tea blends infused with floral aromas, sold over 1.5 million cups during the holiday [6] - Top-selling products during the holiday included "Yang Zhi Gan Lu" and "Watermelon Boba," with total sales nearing 10 million cups [6] Cultural Significance - New tea beverages have become a "standard" for consumers during outings, serving not only as a thirst quencher but also as a "social currency" reflecting the "holiday economy" [6]

Core Insights - During the May Day holiday, Cha Bai Dao reported a 50% increase in overall sales compared to the previous period, with specific products like the "Mountain Tea Bi Luo Chun Series" selling over 1.5 million cups [1] - Non-first-tier cities such as Jiayuguan, Pingxiang, Jiuquan, and Aba showed the highest sales growth, with some stores experiencing increases over 1700%, and the Jiayuguan Great Wall Visitor Center store achieving a remarkable 3000% growth [1] - Foreign tourist spending at Cha Bai Dao locations increased by over 60% compared to the period before the holiday, indicating a growing interest in Chinese-themed beverages [1] Product and Store Performance - The flagship store in Chengdu, which emphasizes Sichuan culture, attracted many foreign visitors during the holiday, showcasing new product lines that include unique tea and dessert offerings [3] - Popular products at the Chengdu flagship store included "Three Big Cannons Milk Tea," "Bi Tan Ying Xue," and various desserts, which were well-received by foreign customers [3] - The store also featured a range of alcoholic beverages, including high-end whiskies and local spirits, enhancing the overall customer experience [3]