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省人大代表雷雨:激活三星堆IP 赋能四川文旅强省建设
Sou Hu Cai Jing· 2026-02-04 14:18
四川省第十四届人民代表大会第五次会议于2月3日上午9点在成都开幕。省人大代表、四川省文物考古研究院研究员、三星堆博物馆学术馆长、三星堆研 究院学术副院长雷雨在接受四川观察专访时,围绕政府工作报告中提及的三星堆与文旅融合发展部署,分享了自己的履职思考与实践规划。 谈及如何将政策部署转化为实际行动,雷雨提出了清晰的践行路径。在他看来,扩大三星堆的国际影响力是关键抓手:"目前三星堆在国内已家喻户晓, 但在海外的传播力仍有很大提升空间。一方面要强化国际宣传推广,用世界听得懂、乐于接受的语言讲述古蜀文明故事;另一方面要持续推进海外巡展, 在不影响博物馆日常展览的前提下,筛选富余文物组成精品展陈,让三星堆文物走出国门、走向世界。"事实上,三星堆"走进世界名校"系列活动已率先 在英国牛津大学落地,17件文物复制品与3D打印艺术品通过多媒体形式,让海外师生近距离感受了古蜀文明的魅力,为后续国际文化交流积累了宝贵经 验。 "政府工作报告多次聚焦三星堆,明确提出推进文旅融合发展的工作思路,将文旅事业发展提升到新的战略高度,让我深受鼓舞、倍感振奋。"雷雨表示, 四川坐拥三星堆、大熊猫、九寨沟等世界级文旅IP,这份得天独厚的资源优势 ...
2025 IPX世界文旅流量大会在深启幕 全球千余热门IP鹏城“引流吸金”
Shen Zhen Shang Bao· 2025-08-27 23:26
Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen from August 27 to 29, organized by the Shenzhen Cultural Tourism Promotion Association, involving over 50 business associations [1] - The conference featured more than 30 forums and activities, two major exhibitions, and an IP licensing matchmaking event, covering an exhibition area of 15,000 square meters with over 1,000 popular IPs from 21 countries and regions [1][2] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, cultural and creative toys, and the cultural tourism industry [1] Group 2 - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how phenomenon-level IPs can reconstruct urban dialogue through culture and technology [2] - Representatives from companies like Tencent Cultural Tourism and the Guangdong-Hong Kong-Macao Greater Bay Area Low-altitude Economy Drone Association will brainstorm on digital transformation in cultural tourism and emerging sectors [2] - The conference also included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2]