嘴馋来包零食，本以为自己吃的是精挑细选的低卡零食，结果反被热量表"背刺"？ 图源：小红书@白日梦想家（已授权） 更让"减肥党"惴惴不安的问题是：还有多少零食是这么标注热量的？为什么零食热量要按"份"标注？ 零食热量按"份"算？ 最近，有细心的消费者在零食外包装上发现，不少营养成分表里标注的热量，并非按照以往常用的"每100g"计算，而是按照"每份"，而且一份的量有时远 远小于一整包，美滋滋吃完才发现不小心摄入了近三倍热量，简直是零食里的"热量刺客"。 按"份"标注营养成分，饼干类产品中常常见到。 好丽友的经典产品好丽友·派低糖版，每盒净含量为384克，营养成分表标注为每份32克，即其中一枚重量。奥利奥点亮梦想系列夹心饼干，每盒净含量97 克，营养成分表却标注为每份（19.4克），克数有零有整得让人一时摸不着头脑，该品牌线上官方店亿滋官方旗舰店客服介绍称，这为两片饼干大致重 量。 | | 营养成分表 到:32克(枚) | | | --- | --- | --- | | 项目 | 每份 | 宫乔索参考值% | | 能量 | 533千焦 | 6% | | 蛋白质 | 1.5克 | 3% | | 脂肪 | 5.9克 ...

Core Insights - The article emphasizes the growing influence of nostalgia on consumer choices in the snack industry, particularly in China, where 86% of consumers enjoy sharing their childhood favorite snacks [8][12][13]. Group 1: Nostalgia and Consumer Behavior - The sixth annual Mondelēz International State of Snacking report highlights that cherished traditions and warm childhood memories are key factors influencing global snack choices [6][4]. - Brands are increasingly tapping into nostalgia as a mainstream consumer motivation, with successful campaigns like Kang Shifu's "White Moonlight Revival Plan" allowing consumers to vote on classic products to bring back [12][13]. - Mars Wrigley successfully reintroduced the "White Arrow" gum, resonating with older consumers while attracting younger generations, showcasing the importance of emotional connections in brand loyalty [15][17]. Group 2: Balancing Innovation and Nostalgia - The article discusses the challenge of balancing nostalgia with innovation, noting that a high percentage of new products fail within a year, with only 15% of food and beverage innovations surviving [21][22]. - Brands are shifting focus towards upgrading classic products through "micro-innovation," which allows them to leverage existing brand recognition while meeting evolving consumer demands [24][30]. - Examples include the introduction of real fruit juice in popular gummy products and the redesign of classic candy shapes to appeal to younger consumers' social media sharing habits [26][28]. Group 3: Seasonal and Emotional Marketing - Seasonal sentiments play a crucial role in snack consumption, with snacks serving as both a source of enjoyment and a means of emotional connection during holidays [32][34]. - Brands are actively innovating for holidays, with limited edition products designed to enhance festive experiences, such as the Christmas-themed gummy candies from Kuli [35][39]. - The article concludes that emotional marketing significantly boosts brand loyalty, with consumers engaged through emotional connections showing over 30% higher loyalty than average consumers [39][40].