这个暑期档，四只"不靠谱"的"小妖怪"开启了一段荒诞又热血的"取经旅程"，成为电影票房最大"黑 马"。截至8月18日，国产动画电影《浪浪山小妖怪》累计票房已破10亿元人民币，刷新中国影史二维动 画电影票房纪录，并进入中国影史动画电影票房榜前十。 更值得关注的是，在票房之外，《浪浪山小妖怪》还通过 IP开发打开了另一个消费空间。"目前，《浪 浪山小妖怪》已确认与超30家知名品牌达成合作，授权衍生品及自研文创产品共计推出800多款。"电影 出品方之一、上影元（上海）文化科技发展有限公司（下称上影元）相关负责人在接受中国知识产权报 记者采访时表示，IP的商业化开发极大地拓展了电影的触达范围，同时激发了电影、商业、游戏等多个 行业的创新能力和消费动能。从创作到开发，"小妖怪们"是如何取得"真经"的？ 引发共鸣的故事 《浪浪山小妖怪》是动画短片集《中国奇谭》的首部动画电影，由上海电影（601595）（集团）有限公 司（下称上影集团）旗下的上海美术电影制片厂有限公司（下称上美影）、上影元等出品。自8月2日上 映以来，该片评分居高不下，票房一路飙升。 提前布局的IP开发 秋天的第一杯奶茶、"上班搭子"牛奶、非遗陶瓷盲盒…… ...

Group 1 - iQIYI reported total revenue of 7.19 billion RMB for Q1 2025, a 9% quarter-over-quarter increase [2] - iQIYI's CEO emphasized the importance of high-quality content and the evolution of its business model to meet market demands [2] - The trend in the film and television industry shows companies expanding beyond content production to include IP derivative businesses and AI integration [2] Group 2 - Shanghai Film's IP licensing revenue increased by 62.74% year-over-year, highlighting its successful IP business strategy [3] - iQIYI has launched over 50 operational stores for its immersive theater experience based on popular IPs, with plans for more locations [3] - Reading Group's derivative business achieved a GMV of over 500 million RMB in 2024, with significant growth in card game sales [3] Group 3 - Alibaba Pictures reported over 90% year-over-year growth in its IP derivative business, driven by strong retail sales of licensed products [4] - Wanda Film is collaborating with 52TOYS to develop and market IP toy products, aiming to create a comprehensive IP lifecycle platform [4] - Light Media is transitioning to become an "IP creator and operator," with various IP-related ventures contributing significant revenue [5] Group 4 - The integration of AI technology is seen as a key strategy for film companies to enhance content value and operational efficiency [6] - Alibaba's entertainment division rebranded to Whale Entertainment, focusing on a "content + technology" dual strategy for enhanced user experiences [6] - iQIYI introduced an AI-driven feature that allows users to jump to exciting moments in videos, showcasing the application of AI in content delivery [7] Group 5 - The combination of AI and IP is expected to drive innovation and globalization in the content industry, despite short-term challenges [7]