Core Points - The "Zhou Classmate's Summer Tour" float won the "Most Popular Award" at the 36th Shanghai Tourism Festival float parade [1] - Other floats received various awards, including "Best Performance Effect" and "Best Technology Effect" [1][4] Group 1: Event Overview - The float parade is one of the longest and most popular activities during the Shanghai Tourism Festival, featuring 25 floats from both domestic and international participants [3] - The floats traveled through 10 districts and 11 well-known landmarks, engaging with citizens and tourists [3] Group 2: Awards and Recognition - The "Zhou Classmate's Summer Tour" float, presented by Shanghai Xingchuang Zhiyuan Cultural Creative Co., Ltd., received the "Most Popular Award" [4] - Other notable awards included "Best Performance Effect" for the "China Science and Technology City - Mianyang" float and "Best Dynamic Effect" for the "Three Rivers Convergence - Shanghai" float [4] Group 3: Economic Impact - The float parade serves as a "super link" connecting various industry chains, enhancing consumer engagement during the dual celebrations of National Day and Mid-Autumn Festival [5] - The event is designed to activate overall consumption and seamlessly integrate cultural tourism experiences with shopping scenarios [5]

Core Viewpoint - The 36th Shanghai Tourism Festival has officially launched with a grand parade featuring 24 performance teams and 25 colorful floats, showcasing Shanghai as a modern international metropolis with diverse culture and community participation [1][2]. Group 1: Event Highlights - The parade is structured into three chapters: "Embracing Diversity," "Beautiful Home," and "Shared Dreams," highlighting Shanghai's vitality, the charm of China's prosperity, and the spirit of global cooperation [1]. - The event features floats representing local and international cultures, including those from Baoshan, Lingang, and Taiwan, as well as a float from Japan, emphasizing cultural exchange and tourism [2][3]. - The parade includes various artistic performances such as brass bands, folk dances, and cheerleading, showcasing scenes of cultural interaction and friendship [2]. Group 2: Visitor Experience - The event aims to enhance the experience of domestic and international tourists through platforms like "Huxiaoyou" and "Entry Pass," promoting Shanghai as a world-class tourism destination [3]. - Over the next month, the floats will tour across ten districts in Shanghai, with international performance teams also engaging in community performances at popular locations [3]. - A float competition will be held, allowing citizens and tourists to vote for their favorite floats through the "Lively Shanghai" public account and the Shangguan News App [3].

Core Points - The Shanghai Tourism Festival will feature a signature event, a float parade, showcasing 25 floats for the first time in Huangpu District [1] - The floats represent various local cultural and tourism highlights from regions such as Jiangnan water towns and notable enterprises like China Eastern Airlines and Industrial and Commercial Bank of China [1] - Floats from multiple provinces and regions will demonstrate the achievements of integrated cultural tourism in the Yangtze River Delta [1] - New consumption enterprises like Douyin and Shanghai Xingchuangzhihui Cultural Creative Co., Ltd. will participate, introducing innovative technology to traditional floats [1] - After the debut, the floats will tour 11 famous landmarks and commercial areas across 10 districts in Shanghai, allowing close interaction with citizens and tourists [1]