新房市场保持量稳价升态势，高端住宅成为市场核心驱动力；二手房市场则经历价格回调，低总价"老破小"房源成为成交主力，"哑铃型"市场结构愈发清 晰。数据显示，上海全年新房与二手房成交规模保持在合理区间，价格走势呈现分化，市场正在理性调整周期中稳步前行。 高端新房一骑绝尘 二手刚需价跌量稳 从上海的新房市场表现来看，2025年全年成交呈现"波动中企稳"的态势。根据行业机构统计，前11个月上海新建商品住宅各月成交套数在2257至5468套之间 波动，其中3月以5468套创下全年成交峰值，成为市场热度的重要节点。整体来看，尽管各月成交量存在一定起伏，但全年新房市场交易活跃度始终保持在 相对稳定的水平。 价格方面，上海新房市场延续温和上涨态势。国家统计局数据显示，上海新建商品住宅销售价格指数全年均保持环比上涨，1月环比上涨0.6%，3月与5月均 达到0.7%的全年涨幅高点，此后各月涨幅虽有收窄，但11月仍保持0.1%的正向增长。这一走势背后，是上海新房市场供应结构优化、产品品质提升等多重 因素的支撑，核心区域优质房源的价值支撑依然稳固，成为价格平稳上涨的重要基石。 与新房市场形成对比的是，上海二手房市场在2025年经历了 ...

在当前房地产市场调整与转型的背景下，不同能级城市、不同产品段呈现分化态势，已成为行业普遍现 象。以上海为代表的一线城市核心资产受到高度关注，其背后是改善型需求在品质和资产属性上多维度 的释放。 12月19日，"全国地王"安澜上海项目认筹首日，售楼处严防分销人员，现场安保严密。该项目首批过会 均价17.88万元/平方米，低于市场预期，最贵一套达1.46亿元。这只是今年上海高端住宅市场的一个缩 影。 前不久，上海保利世博天悦卖出了一套总价1.2亿元的顶层复式住宅（以下简称"顶复"）。至此，整个 项目6套售价逾7000万元的"顶复"全部售罄。 《每日经济新闻》记者统计发现，今年以来，上海总价3000万元以上的新建高端住宅，成交金额已突破 1000亿元。相比之下，北京、广州、深圳三地同级别高端住宅的成交总额，与上海大致相当。 克而瑞数据显示，2025年上半年，全国30个重点城市3000万元以上新房成交总量中，59.4%由上海一城 贡献。 上海高端住宅卖超千亿元 今年以来，国内一线城市高端住宅市场呈现出显著的结构性分化。 中指研究院统计显示，今年以来，截至2025年12月15日，上海总价4000万元以上的高端住宅成交约 ...

Market Overview - The high-end residential market in Shanghai continues to show strong performance despite an overall adjustment in the real estate market, with several luxury projects selling out quickly [1][2] - In May, multiple high-end properties in prime locations experienced significant demand, reflecting a strong appetite from high-net-worth individuals for quality assets [2][3] Sales Performance - Notable sales include the sale of 88 villas at Runyun Jinmao Mansion in 36 minutes, generating sales of 1.45 billion yuan [1] - Poly Haoyue Bund 98 sold 223 units on the same day with a subscription rate of 248% [2] - The total sales for Sunac One in Shanghai reached 4.025 billion yuan from 64 units sold, with a cumulative sales figure exceeding 10.871 billion yuan [2][3] Supply and Demand Dynamics - Data from Tongce Research Institute indicates a significant decline in the supply and sales of luxury homes, with new supply dropping by 65% and transactions down by 31% year-on-year [3] - The luxury market is experiencing structural supply-demand mismatches, leading to increased competition among certain product types [4][10] Buyer Demographics - The buyer profile for luxury homes is diversifying, with a notable increase in buyers from Jiangsu and Zhejiang provinces, as well as international buyers [7][8] - The demand is driven by high-net-worth individuals seeking to hedge against inflation and preserve wealth through core assets [8] Policy Impact - Recent policy changes in Shanghai, including relaxed purchase restrictions and support for multi-child families, have stimulated demand in the real estate market [9] - The market has shown positive price movements, with new residential prices rising by 0.5% and second-hand prices by 0.1% in April [9] Product and Marketing Strategies - Developers are focusing on high-quality offerings, with significant upgrades in product design and materials for luxury homes priced between 20 million to 50 million yuan [9] - Innovative marketing strategies, such as targeting specific demographics like artists and celebrities, have contributed to the success of certain projects [9] Competitive Landscape - There is a notable gap in the supply of high-end flat products, leading buyers to consider villa options despite their higher prices [10][12] - The competition among luxury products is intensifying, particularly for villas priced between 30 million to 40 million yuan, as developers adjust pricing strategies to attract buyers [12][13]