Core Insights - Chengdu is emerging as a preferred destination for international brands, highlighted by the opening of Decathlon's first outdoor concept store in Asia and Vivienne Westwood's jewelry exhibition, indicating the city's commercial vitality and consumer potential [1][2] Group 1: Economic Performance - From January to October, Chengdu's total retail sales of consumer goods reached 946.96 billion yuan, with a year-on-year growth of 7.0%, and a particularly strong performance in October with an 11.0% increase [1] - The "first store economy" is thriving, with 710 new stores opened in the first ten months of this year and over 280 high-profile launch events held, reflecting the city's efforts to build an international consumption center [2][3] Group 2: Brand Penetration - Chengdu has seen over 4,000 first stores established since 2019, maintaining positive growth for six consecutive years, with 93.5% penetration of international representative brands [3] - The city has welcomed 17 luxury brand stores, including Hermes and Louis Vuitton, further solidifying its status as a key market for high-end fashion brands [3] Group 3: Tax Refund Policies - Chengdu's implementation of a departure tax refund policy has significantly improved the shopping experience for international tourists, with a 253% year-on-year increase in tax refund transactions from January to October [4][5] - The city has developed a comprehensive tax refund service network, including 600 tax refund stores and over 170 "immediate refund" stores, enhancing the convenience for foreign travelers [4][5]