Core Viewpoint - The "Su New Consumption" initiative aims to enhance brand influence and stimulate the consumer market in Jiangsu Province through the synergy of the "Su Super League" and various promotional activities [1] Group 1: Event Overview - The "Su New Consumption · Su Super" carnival was held in Nanjing, organized by Jiangsu's commerce department to boost consumer confidence and market recovery [1] - Jiangsu Bank was the only invited bank at the event, launching a series of consumption promotion measures linked to the "Su Super League" [1] Group 2: Online and Offline Consumption Activation - Jiangsu Bank established the "Su Super Town" on its mobile banking platform, attracting over 2.2 billion visits and engaging more than 7.5 million participants [2] - The bank introduced a "Su Super" exclusive benefits package focusing on five key consumption areas, collaborating with over 100 leading merchants to offer various discounts and coupons, reaching over 4 million consumers and distributing over 1 billion yuan in vouchers [2] - A dedicated offline service team was formed to engage with fans at key viewing locations, conducting over 300 offline events to stimulate consumption through credit card discounts and personal loan products [2] Group 3: Merchant Empowerment and Ecosystem Development - Jiangsu Bank launched an online "Su Products" shopping section to effectively channel "Su Super" traffic, while also engaging with local merchants through innovative financial products and services [3] - The collaboration between the provincial commerce department and Jiangsu Bank aims to create a chain effect of "event traffic—consumer retention—economic growth" through various initiatives [3] Group 4: Future Plans - Jiangsu Bank plans to leverage the "Su Super" events to drive consumption growth by integrating into both B2B and B2C consumption scenarios, enhancing the quality of domestic demand [4]

Core Viewpoint - The "Su New Consumption" brand is being promoted through the "Su Super League" to stimulate the consumption market in Jiangsu Province, with significant involvement from Jiangsu Bank [1][4]. Group 1: Event Overview - The "Su New Consumption · Su Super" carnival was held in Nanjing, organized by the Jiangsu Provincial Department of Commerce to enhance brand influence and promote market recovery [1]. - Key leaders from various provincial departments and Jiangsu Bank attended the event, highlighting the collaboration between government and financial institutions [1]. Group 2: Consumption Boosting Strategies - Jiangsu Bank is leveraging the popularity of the "Su Super" league to drive consumer engagement, transforming event traffic into consumption growth [2]. - The bank launched the "Su Super Town" on its mobile banking platform, which has reached over 220 million users and attracted more than 7.5 million participants, serving as a major traffic hub for the league [2]. - A dedicated consumer rights package was introduced, focusing on five key areas: dining, entertainment, travel, shopping, and transportation, covering over 4 million people and distributing more than 100 million yuan in consumer coupons [2]. Group 3: Offline Engagement and Merchant Support - Jiangsu Bank established a specialized offline service team to engage with fans at key viewing locations, conducting over 300 promotional events to stimulate consumption [3]. - The bank is enhancing the "Su Products and Goods" ecosystem by creating an online shopping platform and providing integrated financial services to merchants, thereby boosting their operational vitality [3]. Group 4: Collaborative Efforts and Future Plans - The collaboration between the Jiangsu Provincial Department of Commerce and Jiangsu Bank aims to create a chain effect of "event traffic - consumer retention - economic growth" [4]. - Future initiatives will focus on expanding the "Su New Consumption" market, enhancing online platforms, and activating night economy dynamics, all while utilizing the "Su Super" league to drive consumption growth [4].