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新能源豪华轿车“神仙打架” 至境L7会否打响合资反攻第一枪
Jing Ji Guan Cha Wang· 2025-07-25 04:08
Core Viewpoint - Buick's new high-end electric sub-brand "Zhijing" has launched its first model, the Zhijing L7, targeting the 300,000 RMB luxury electric sedan market, competing primarily with Li Auto's L7 and Xiaomi's SU7 [2][3] Group 1: Product Launch and Market Positioning - The Zhijing L7 is positioned as a large luxury electric sedan, following the earlier release of the Zhijing "Shijia," which targets the million-level luxury MPV market [2][4] - The naming convention of "L" for luxury and "7" for large sedan specifications indicates Buick's entry into the competitive electric luxury car segment dominated by new players [4][6] - The Zhijing L7 is a significant test for the capabilities of joint venture brands in China, leveraging local technology and brand restructuring [3][5] Group 2: Technological Innovations - The Zhijing L7 features advanced high-level intelligent driving assistance, a smart luxury cockpit, and an extended range technology, marking it as a competitive offering in the market [6][7] - It is the first mass-produced vehicle to utilize the Momenta R6 flying wheel model, showcasing its advanced autonomous driving capabilities [6][7] - The vehicle is powered by a self-developed extended range system, featuring a 1.5T hybrid engine and a powerful electric motor capable of delivering 252 kW [6][7] Group 3: Competitive Landscape and Future Plans - The introduction of the Zhijing L7 comes at a time when joint venture brands are regaining market share, with a reported 8.6% year-on-year growth for SAIC-GM [3][5] - The competitive landscape for the "7" series vehicles is intensifying, with over 20 models expected to launch in 2024, including popular models from Xiaomi, Li Auto, and others [4][6] - Zhijing plans to launch six new electric vehicles within a year and aims for full market coverage within two years, indicating a strong commitment to establishing its presence in the high-end electric vehicle market [7][8]
别克高端新能源子品牌“至境”正式发布,首款车型“世家”亮相
Zhong Guo Xin Wen Wang· 2025-04-22 08:46
Group 1 - Buick officially launched a new high-end electric sub-brand "Zhijing" and introduced the "Xiaoyao" super fusion architecture at the "Tribute to Life - 2025 Buick Brand Day" in Shanghai [1] - The flagship model of the "Xiaoyao" architecture, the ultra-luxury electric MPV "Shijia," made its debut, along with the global concept car ELECTRA GS [1] - Buick aims to fully embrace electrification and cover the main price segments of electric vehicles within the next two years with the "Zhijing" sub-brand [1] Group 2 - Buick partnered with CATL to launch the industry's first 6C LFP ultra-fast charging battery, featuring a 900V high-voltage platform [1] - The upgraded Otoneng 2.0 multi-drive platform will support various electric drive technologies, including pure electric, plug-in hybrid, and range-extended systems [1] - The peak charging power of the new battery is 640kW, allowing for a range of 350 kilometers after just 10 minutes of charging [1] Group 3 - Buick will fully deploy L2 urban auxiliary driving technology by 2025, in collaboration with Momenta [1] - The L2 technology utilizes a one-piece end-to-end large model, combining data-driven approaches with real vehicle validation, eliminating the need for high-precision maps [1] - Buick adheres to the highest safety standards in the industry, employing triple positioning with lidar, millimeter-wave radar, and cameras, ensuring automatic downgrade to user control in case of hardware failure [1] Group 4 - The new Buick "Smart Health Cabin" features the Qualcomm 8775 chip and a 50-inch AR-HUD with an 8-screen digital space [2] - The cabin includes an industry-first multi-posture zero-gravity suspension seat, which intelligently selects the appropriate zero-gravity posture based on passenger positioning [2] - The "Five Constants" comfort cabin aims to provide a comprehensive comfortable experience with constant temperature, humidity, oxygen, cleanliness, and quietness, creating a healthy environment for high-end users [2]