Core Viewpoint - The article discusses the shift towards rational consumption in the automotive industry, highlighting how Buick is leading this trend by emphasizing product quality and safety over emotional marketing tactics [1][2]. Group 1: Automotive Consumption Trends - Emotional consumption has become prevalent, with consumers willing to pay for emotional symbols in marketing, leading to a distortion of product value [1]. - A report indicates that 85.67% of new energy vehicle buyers prioritize safety in their purchasing decisions, significantly higher than the 48.6% who focus on smart features [2]. - The automotive industry is witnessing a backlash against excessive marketing, with regulatory bodies stepping in to curb exaggerated claims [2]. Group 2: Buick's Approach to Quality - Buick emphasizes safety and reliability in its vehicle offerings, particularly with the new electric model, the Buick E5, which has undergone 47 improvements based on user feedback [3][12]. - The Buick E5 features the advanced Auton 2.0 platform, which meets high safety standards and addresses consumer concerns about battery safety [3][5]. - The vehicle's battery system includes a seven-layer protection mechanism, ensuring high levels of safety and reliability during operation [5][12]. Group 3: Industry Implications - The shift towards rational consumption suggests that consumers are increasingly valuing quality and safety over flashy technological features [2][12]. - The automotive industry must adapt to this change by focusing on product quality and consumer trust to achieve sustainable growth [2][12].

Group 1 - Buick officially launched a new high-end electric sub-brand "Zhijing" and introduced the "Xiaoyao" super fusion architecture at the "Tribute to Life - 2025 Buick Brand Day" in Shanghai [1] - The flagship model of the "Xiaoyao" architecture, the ultra-luxury electric MPV "Shijia," made its debut, along with the global concept car ELECTRA GS [1] - Buick aims to fully embrace electrification and cover the main price segments of electric vehicles within the next two years with the "Zhijing" sub-brand [1] Group 2 - Buick partnered with CATL to launch the industry's first 6C LFP ultra-fast charging battery, featuring a 900V high-voltage platform [1] - The upgraded Otoneng 2.0 multi-drive platform will support various electric drive technologies, including pure electric, plug-in hybrid, and range-extended systems [1] - The peak charging power of the new battery is 640kW, allowing for a range of 350 kilometers after just 10 minutes of charging [1] Group 3 - Buick will fully deploy L2 urban auxiliary driving technology by 2025, in collaboration with Momenta [1] - The L2 technology utilizes a one-piece end-to-end large model, combining data-driven approaches with real vehicle validation, eliminating the need for high-precision maps [1] - Buick adheres to the highest safety standards in the industry, employing triple positioning with lidar, millimeter-wave radar, and cameras, ensuring automatic downgrade to user control in case of hardware failure [1] Group 4 - The new Buick "Smart Health Cabin" features the Qualcomm 8775 chip and a 50-inch AR-HUD with an 8-screen digital space [2] - The cabin includes an industry-first multi-posture zero-gravity suspension seat, which intelligently selects the appropriate zero-gravity posture based on passenger positioning [2] - The "Five Constants" comfort cabin aims to provide a comprehensive comfortable experience with constant temperature, humidity, oxygen, cleanliness, and quietness, creating a healthy environment for high-end users [2]