作为体育爱好者聚集的沃土，越来越多的高端赛事落地广州、深圳。 今年以来，广州国际女子网球公开赛、世界田联接力赛、比利·简·金杯总决赛及中国羽毛球大师赛 等高端赛事相继在广州与深圳开赛。 "赛事经济"正在成为粤港澳大湾区消费升级的重要推动引擎。高端赛事不断进驻落地，社会资本投 身体育赛事以及场馆运营，体育爱好者积极加入带动文旅餐饮等消费，共同描绘体育消费的新场景。 与此同时，高端赛事所带来的"长尾效应"也不可忽略。热门赛事以及重磅球星的巨大能量，能吸引 更多的参与者，构筑丰富的图景，助力体育消费更上一层楼。 吸引力法则 广州、深圳成为高端赛事的举办地，与这片土地上丰富的基础设施以及公众的活跃参与度密切相 关。 南沙网球中心在成功承办广州国际女子网球公开赛后，也接力成为十五运会网球群众组赛事的举办 场地。在此之前，南沙网球中心将原有18片场地，升级到32片，成为粤港澳大湾区规模最大的网球中心 之一。 南沙网球中心除了新增6片室外硬地和3片室内硬地之外，更增设了5片天然草地三色球场。至此， 南沙国际网球中心已汇聚硬地、红土、草地三大国际标准球场，成为国内少数拥有"场地全满贯"实力的 顶级网球中心。 以华润置地为例， ...

Core Viewpoint - The Guangzhou Municipal Government has issued a special action implementation plan to boost consumption, with a strong emphasis on developing sports consumption [1] Group 1: Sports Consumption Development - The plan includes preparations for major sporting events such as the 15th National Games and the Special Olympics, aiming for high-quality organization of events like the World Athletics Relay and the Guangzhou Marathon [1] - Various sports consumption activities will be launched, including Sports Carnival, Sports Consumption Season, and nationwide fitness activities, to promote sports events in scenic areas, streets, and commercial districts [1] - Support will be provided for the upgrading of ice and snow venues, such as the Huadu Sunac, and the acceleration of the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse, to foster the development of ice sports and horse racing consumption [1]

Core Points - The 15th National Games will take place from November 9 to 21 in the Guangdong-Hong Kong-Macao Greater Bay Area, with less than 200 days until the opening [1] - The preliminary rounds of the mass events are ongoing nationwide, with finals starting in May in Guangdong [1][3] - The mass events include 23 major categories and 166 subcategories, aiming to engage a wide range of participants [3][5] Event Participation and Organization - The first mass event final, the orienteering competition, took place in Maoming, Guangdong, with 432 athletes from 38 teams across 23 provinces and regions [1] - The event is noted for its high quality and strict organization, as stated by participant Tang Jianda [3] Venue Upgrades and Preparations - Venue renovations in the Greater Bay Area are nearing completion, with various events being held to test the facilities [6] - The Guangzhou Tianhe Sports Center has undergone significant upgrades, enhancing its historical features while incorporating modern elements [10][12] - The Guangdong Olympic Sports Center will host the opening ceremony and various competitions, with its renovation also nearing completion [18][20] Economic Impact and Consumer Engagement - The National Games are expected to stimulate economic activity in the Greater Bay Area, with events attracting significant attendance and generating substantial ticket sales [21][23] - Recent events in Shenzhen have seen ticket sales exceeding 8 million yuan, with a high percentage of attendees coming from outside the city [23][25] - The integration of sports events with tourism and commerce is being emphasized, with projections for sports consumption in Guangzhou to reach 63.1 billion yuan by 2024 [27]