Core Insights - Guangdong is leveraging the 15th National Games and the Special Olympics to enhance its sports identity across 21 cities, creating new urban brands centered around distinctive sports projects [1][2] - The integration of sports, culture, and tourism is seen as a new opportunity for economic growth, with cities aiming to attract visitors through sports events [5][6] Group 1: City-Specific Developments - Guangzhou is transforming its urban landscape by renovating 30 venues and creating 17 refined districts, with a total area of 176.64 million square meters for venue upgrades and 366.21 million square meters for urban improvements [2] - Shantou, known for its surfing culture, is hosting multiple events as part of the 15th National Games, which is crucial for its development as a regional hub [3] - Zhaoqing is promoting its judo heritage, having produced Olympic champions and hosting various judo events during the games [3] - Qingyuan, recognized as the "Chinese Drift City," is enhancing its facilities and hosting high-level competitions, contributing to its reputation in outdoor sports [4] - Chaozhou is focusing on its Go culture, promoting youth engagement and hosting numerous Go competitions, positioning itself as a key venue for Go events [4] Group 2: Economic Impact and Strategies - Sports events are driving significant consumer spending, with hotel bookings in Guangzhou increasing by over 40% during major events [5] - The integration of sports into the local economy is being emphasized, with Shantou developing a comprehensive surfing industry that includes club operations, event economics, and youth education [5] - Cities are adopting strategies to enhance visitor experiences, such as Qingyuan's development of outdoor sports routes and Shantou's promotion of "surfing + tourism" packages [6][8] - The Guangdong provincial government is encouraging the creation of sports tourism destinations, with specific plans for unique offerings in various cities [8]

Core Viewpoint - The Guangzhou Municipal Government has issued a special action implementation plan to boost consumption, with a strong emphasis on developing sports consumption [1] Group 1: Sports Consumption Development - The plan includes preparations for major sporting events such as the 15th National Games and the Special Olympics, aiming for high-quality organization of events like the World Athletics Relay and the Guangzhou Marathon [1] - Various sports consumption activities will be launched, including Sports Carnival, Sports Consumption Season, and nationwide fitness activities, to promote sports events in scenic areas, streets, and commercial districts [1] - Support will be provided for the upgrading of ice and snow venues, such as the Huadu Sunac, and the acceleration of the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse, to foster the development of ice sports and horse racing consumption [1]