Core Points - China Eastern Airlines (CEA) and Starbucks China have officially launched a comprehensive partnership to create a new "Aviation + Coffee" cross-industry ecosystem experience for their nearly 200 million members [1][6] - The partnership allows for mutual member benefits, including free airport beverages and Wi-Fi for travelers and consumers [1] Group 1: Membership Benefits - CEA's "Eastern Miles" and Starbucks' "Star Club" will have fully integrated member benefits, allowing members to enjoy various perks through official channels [4] - Members of CEA can receive a free medium coffee at Starbucks locations in airports on the day of their flight, while Starbucks' Diamond members can enjoy free in-flight Wi-Fi after making a purchase at Starbucks [4] - Activation bonuses include CEA members receiving one Starbucks star upon activating their Starbucks membership, and Starbucks members receiving 100 CEA mileage points upon activating their CEA membership [4] Group 2: Promotional Activities - The partnership will leverage CEA's global route network and Starbucks' over 7,700 stores in China to launch "Aviation + Coffee" themed cultural tourism activities [5] - Joint initiatives will include "green flight" projects to promote low-carbon travel and environmental awareness [5] - CEA will support the Yunnan coffee industry by launching "Yunnan Coffee Themed Flights," allowing members to taste Yunnan coffee at high altitudes [5]

Group 1 - The event on June 5, coinciding with World Environment Day, featured a themed flight by Guangxi Beibu Gulf Airlines to promote environmental awareness and the concept of "Beautiful China" [1] - The flight included interactive sessions where the crew educated passengers about environmental protection and showcased the ecological achievements of Nanning [1] - Nanning has committed to ecological priority and green development, focusing on carbon reduction, pollution control, and enhancing green spaces [1] Group 2 - Guangxi Beibu Gulf Airlines, as the first local airline in Guangxi, emphasizes green flying principles and has implemented measures to reduce carbon emissions, such as optimizing flight paths and controlling fuel usage [2] - Since its establishment, the airline has saved 36,000 tons of fuel and reduced approximately 113,600 tons of CO2 emissions, equivalent to the carbon absorption of 1.136 million trees over ten years [2] - The airline plans to continue integrating "green flying" with cultural promotion to enhance the travel experience for passengers and contribute to the construction of a beautiful China [2]

Core Viewpoint - The company is proactively enhancing its flight capacity and optimizing its route network to meet the increasing travel demand during the upcoming Dragon Boat Festival holiday, ensuring safe and orderly air transportation for passengers. Group 1: Capacity Optimization - The company plans to operate 108 flights originating from Guiyang during the three-day Dragon Boat Festival holiday from May 31 to June 2, 2025, focusing on increasing capacity on popular routes [1] - The company has adjusted its aircraft types and increased seat availability and flight frequency on key routes such as Guiyang to Hangzhou and Shanghai to meet the high travel demand [3] Group 2: Efficient Transfer Network - The company will operate 3-5 daily flights on the Guiyang to Guangzhou route and 4-8 daily flights on the Guiyang to Beijing Daxing route, creating a high-frequency and high-density flight schedule [4] - The company leverages the advantages of hub airports in Guangzhou and Beijing to provide efficient transfer services, ensuring quick access to multiple destinations for travelers [4] Group 3: Ticket Sales and Demand - As of May 30, ticket bookings for the Dragon Boat Festival holiday have surged, with significant increases in booking rates for flights to tourist cities like Haikou, Nanjing, and Hangzhou, and some economy class tickets nearing sell-out [5] - The company advises travelers to plan their trips in advance and secure tickets early to avoid delays in travel plans due to concentrated demand during the holiday [5] Group 4: Service Assurance - The company has initiated special measures to ensure the safe and smooth operation of flights during the holiday, including enhanced aircraft inspections and optimized ground service processes [6] - The company is offering unique holiday services and traditional cultural interactions at check-in counters and lounges, creating a festive atmosphere for travelers [6] Group 5: Future Development - The company aims to continue optimizing its route network and improving service quality to contribute to the high-quality development of civil aviation in Guizhou and support local economic and social growth [7]