Core Viewpoint - The article highlights the significant developments and cultural initiatives of Jian Nan Chun, a leading company in the Chinese liquor industry, particularly during the 2025 Sichuan International Wine Expo and the "Hua Xia Aesthetics" conference, showcasing its commitment to innovation and tradition in liquor production [2][11]. Group 1: Company Developments - Jian Nan Chun's new phase of the Da Tang National Liquor Ecological Park has been inaugurated, which will add 30,000 to 50,000 tons of high-quality liquor production capacity, marking a key step in the company's high-quality development [2][6]. - The total investment for the Da Tang National Liquor Ecological Park phase II project is 1.667 billion yuan, expected to boost annual industrial output value by over 10 billion yuan [6]. - The company has established a full lifecycle traceability platform covering quality control, production management, logistics, and marketing, enhancing product quality and production efficiency through data integration [10]. Group 2: Cultural and Historical Significance - Jian Nan Chun's history dates back 1,500 years, with its origins as the imperial liquor of the Tang Dynasty, which adds a prestigious quality to its brand [13]. - The company has developed a complete product matrix to meet diverse consumer needs, including collaborations with cultural institutions to enhance brand value through cultural products [13][14]. - The establishment of the Tian Yi Lao Hao Museum in Jian Nan Old Street showcases the rich history of Chinese liquor, integrating cultural heritage with modern branding efforts [17][18]. Group 3: Industry Context - The Deyang region, where Jian Nan Chun is located, has been recognized as a "Chinese Famous Wine City" and is experiencing significant growth, with a projected output value of over 30 billion yuan for the local liquor industry by 2024 [19][20]. - The region's favorable natural conditions, including its location in the golden liquor-making belt, contribute to its reputation and production capabilities, with a 31.2% year-on-year increase in liquor production [19][20]. - Experts suggest that Deyang should leverage its brand advantages to enhance regional development and expand into international markets [20].

"东方红"是家喻户晓的农机驰名商标。而"东方红"缔造者中国一拖集团有限公司（下称"中国一拖"）， 作为农机行业的"国家队"，多年来以农业装备为核心，拓展相关制造服务业务，带动了本地农业装备产 业链体系的生长。 2024年中国国际农机展上，中国一拖自主研发的国产最大功率无级变速拖拉机——东方红LW4504首次 进入大众视野，标志着该公司在重型无级变速的设计、制造、电子控制及试验测试等关键技术上又一次 实现重大突破。 在此过程中，中国一拖自身也不断壮大。旗下核心企业一拖股份（601038）分别于1997年和2012年登陆 港交所和上交所，成为中国农机行业首家拥有"A+H"股资本平台的上市公司。 带动配套产业链 作为工信部确定的拖拉机产业链"链主"企业，中国一拖为洛阳现代农机装备产业集群的形成提供了强大 支撑。 "一台大中马力轮式拖拉机有1100种至1400种零部件，这背后是庞大的供应链体系，需要产业链各个环 节紧密配合，共促发展。"中国一拖负责人举例称，公司180马力轮式拖拉机的零部件有1300多种，其中 一拖自主生产齿轮、发动机等核心零部件，其余零部件均依托供应商。目前，为中国一拖提供零部件的 企业有700余家 ...