Core Insights - China Eastern Airlines (CEA) is actively promoting its brand and travel offerings at the 2025 Osaka World Expo, showcasing its status as the largest carrier between China and Japan [1][2][4] - The airline has introduced a new global website that supports nine languages and offers various travel products, including air travel and cultural tourism experiences [5][6] - CEA is leveraging the resurgence of global tourism to attract international travelers to China, presenting flexible travel itineraries and a one-stop booking experience through its digital platforms [3][5] Group 1: Event Participation and Promotion - CEA is the first airline to promote at the China Pavilion during the Osaka Expo, highlighting its innovative travel products and services [1][2] - The promotional event features interactive experiences, allowing attendees to engage with CEA's new global website and app, and participate in games for prizes [2][4] Group 2: Travel Offerings and Itineraries - CEA has developed three travel route options for international visitors, including weekend getaways and in-depth tours, emphasizing the ease of booking through its platforms [3][4] - The airline supports flexible travel plans, allowing travelers to change their itineraries as needed while utilizing CEA's extensive domestic flight network [4][5] Group 3: Digital Innovations and Services - The new global website offers a unified user experience with support for 14 currencies and various online services, enhancing the booking process for foreign travelers [5][6] - CEA's in-flight services include comprehensive Wi-Fi options, with plans to introduce foreign card payment capabilities in 2024 [5]

Group 1 - China Eastern Airlines launched a series of activities for "China Tourism Day" on May 18-19, featuring nearly 40 flights with creative themes to enhance passenger experience [2][4] - The airline collaborated with the National Museum of China to host the "Diversity of Beauty - Ancient Greek Art Exhibition" at Beijing Daxing Airport, attracting many travelers who participated in interactive activities and lucky draws [4] - Passengers on the themed flight MU5178 received commemorative boarding passes and custom cultural products, creating a festive atmosphere with themed decorations throughout the cabin [4] Group 2 - To support "China Tourism Day," China Eastern Airlines prepared travel benefit packages including 519,000 discounted tickets and 100,000 free transit tourism products, along with discounts on various scenic area tickets [6] - Travelers can enjoy discounts such as 15% off for the Yongle Palace Digital Art Exhibition and 50% off for performances at the Qingdao Olympic Sailing Center, showcasing the integration of air travel and cultural tourism [6]