5.4%，这是中国2025年一季度的GDP增速；4.1%，这是广东省一季度实现的GDP增速。 既有增量，也有增效，这也是美的集团为2025年奠定的基调。站在开局看全年，美的集团今年的经营重点会放在哪，增长的动能蕴藏在哪？ 业绩"开挂"、股东回报力度加大 今年一季度，美的集团的营收规模与归母净利润双双创下当季历史新高。 财报显示，1至3月，美的集团经营活动产生的现金流量净额为143.2亿元，同比增长2.81%；集团归母净利润124亿元，同比增长38%，净利率9.9%，同比提 升1.4个百分点；美的集团基本每股收益为1.64元/股，同比大幅增长25.19%。 这无疑是一份超高质量的"答卷"。股东回报方面，继今年3月底，美的集团宣布拟以50~100亿元实施股份回购之后，今年4月，美的再宣布"追加"新一轮 15~30亿元的股份回购方案。而在2024年度，美的集团给出的现金分红派现方案是：每10股派现35元，累计派现267亿元。 透视整份季度报告，美的集团的 智能家居 业务、ToB业务增长夺目。据悉，一季度美的智能家居业务同比增长17.4%，COLMO、TOSHIBA双高端品牌整体 零售额同比增长超过55%。 前三个月 ...

Core Viewpoint - The domestic home appliance industry is entering a deep value battle characterized by technology and efficiency, as traditional growth models fade and companies must innovate to maintain competitive advantages [1][2]. Financial Performance - Midea Group reported a revenue of 128.4 billion yuan in Q1 2025, a year-on-year increase of 21%, and a net profit of 12.4 billion yuan, up 38% year-on-year, showcasing strong growth momentum [1]. - The company also announced a cash dividend of 26.7 billion yuan and a share buyback plan of 50-100 billion yuan, followed by an additional buyback of 15-30 billion yuan in April [1]. Industry Trends - The Chinese home appliance market is transitioning from a growth phase driven by population and urbanization to a stage focused on replacement and upgrading, with a significant increase in the demand for smart and high-end appliances [4][9]. - The retail scale of the home appliance market (excluding 3C) in Q1 2025 was 179.8 billion yuan, with a modest growth of 2.1% [4]. Technological Innovation - Midea is breaking the traditional "price for volume" model by investing in R&D and innovation, establishing a "patent barrier + scenario innovation + intelligent manufacturing" strategy [9][10]. - The company has made significant advancements in various technology sectors, including the establishment of a joint laboratory for compressor international standards and the launch of innovative products in smart home technology [10][11]. Global Expansion - Midea's globalization strategy has shifted from traditional OEM to a model that emphasizes localized R&D, high-end brand expansion, and regional supply chain development [12][14]. - The company's overseas self-owned brand (OBM) business has rapidly grown, accounting for 43% of its smart home business revenue in 2024 [14]. Ecosystem Reconstruction - Midea is diversifying its business beyond traditional home appliances into sectors like renewable energy, industrial technology, and healthcare, enhancing its resilience against market fluctuations [16][17]. - The company's ToB business revenue has increased from 18.5% in 2020 to 25.5% in 2024, indicating a growing second engine for sustained growth [17][19]. Future Outlook - Midea's strategy of combining hard technology with soft services positions it well for future growth, particularly in the context of AI and green revolutions [20][21]. - The company is expected to continue expanding its market share and profitability, especially in smart home and high-end product lines, while also exploring new growth opportunities in B2B and overseas markets [20][21].