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质量破局!东风股份以“军工品质”回应汽车行业内卷
第一商用车网· 2025-10-14 07:44
Core Viewpoint - The article emphasizes that 2025 is a critical year for China's commercial vehicle industry to move away from "involution" and focus on quality and sustainable development, with Dongfeng Motor Corporation leading the way by prioritizing product quality over low pricing [1][4][17]. Group 1: Industry Challenges - The commercial vehicle industry is currently facing severe "involution," characterized by price wars, product homogenization, and inconsistent service standards, which undermine brand trust and hinder technological progress [4][8]. - Some companies are sacrificing product reliability and cutting R&D investments to gain market share, leading to a detrimental competitive environment [4][12]. Group 2: Dongfeng's Quality Leadership - Dongfeng Motor Corporation has been recognized as a "National Industry Quality Leading Enterprise," reflecting its commitment to quality control and customer satisfaction through rigorous evaluations [4][13]. - The company integrates high-quality standards from the design phase, ensuring that its products perform excellently in real-world scenarios, as evidenced by multiple awards at the NEVC 2025 China New Energy Commercial Vehicle Challenge [7][10]. Group 3: Military Standards and Manufacturing - Dongfeng's military heritage contributes to its high-quality standards, with a focus on reliability even in extreme conditions, supported by a robust production philosophy [8][10]. - The company employs a user-centered research and validation system, ensuring that every product meets stringent military-grade quality standards throughout its development and manufacturing processes [10][12]. Group 4: Customer Recognition and Service - Customer testimonials highlight Dongfeng's product reliability, with examples of vehicles achieving impressive mileage and performance without major repairs, reinforcing the brand's reputation for quality [13][15]. - Dongfeng has upgraded its service brand to provide proactive maintenance solutions, addressing customer needs and emphasizing quality over low pricing, thus promoting a return to value-based competition in the market [15][17].