新华网北京12月18日电（记者 赵延心）今日，新华网与东风汽车股份有限公司（股票代码"600006"，以下简 称"东风股份"）签署深化战略合作框架协议。双方基于 "优势互补、互惠互利、共同发展" 的核心原则，聚焦汽车 行业"绿色化、智能化、高端化、服务化、国际化"趋势与存量竞争时代机遇，携手探索媒体与企业深度融合的创 新路径，主动服务国家重大战略，携手助力汽车强国建设。 东风股份是肩负东风轻型车事业发展壮大重任的大型股份制央企，是国内领先的轻型车整体运营解决方案提供 商。据了解，东风股份的产品品系覆盖轻卡、小卡、VAN车、客车、专用车及底盘等全系列轻型商用车平台，拥 有东风乾坤、东风多利卡、东风途逸、东风睿立达、东风天翼等主要产品品牌。发展到今天，东风股份的业务布 局遍及襄阳、武汉、十堰、山东寿光等地，在坚守传统燃油汽车优势的同时，大力布局纯电动等新能源汽车领 域，并通过东风康明斯发动机有限公司、东风轻型发动机有限公司构建起核心竞争力强劲的动力总成业务。面 向"十五五"，东风股份将以"致力于成为客户体验领先的轻型商用车绿色科技企业"为愿景，力争新能源销量达到 行业Top1、总销量达到国内Top2，品牌价值达到 ...

Group 1 - Dongfeng Motor Corporation unveiled its high-end light truck brand "Dongfeng Qiankun" at the Wuhan International Commercial Vehicle Exhibition, showcasing two new models: Dongfeng Qiankun K6 and Dongfeng Dolika, along with a strategic blueprint indicating that the penetration rate of new energy vehicles will exceed 60% by 2030 [1][9] - The company emphasizes its commitment to innovation and competitiveness through its R&D efforts, focusing on electric, intelligent, and connected technologies, and has made significant advancements in autonomous driving, EV and PHEV commercialization, and lightweight fuel-saving technologies [4][9] - Dongfeng's R&D facilities include advanced testing labs for engines and intelligent networking, ensuring rigorous standards such as "million-kilometer reliability testing" for powertrains and comprehensive simulations for smart driving features [5][7] Group 2 - The integration of the Dongfeng Cummins D2.5/3.0 engines with the new Dongfeng Qiankun K6 model highlights the importance of seamless collaboration between engine and vehicle design to achieve optimal performance and fuel efficiency [11][14] - Dongfeng Cummins has established a smart manufacturing system that incorporates AI and robotics, enhancing production precision and efficiency while reducing delivery times through flexible production lines [13][20] - The company is responding to diverse customer demands by implementing flexible manufacturing processes, including the first automated AGV production line for light trucks, which has improved manufacturing efficiency by 15% [17][20] Group 3 - Dongfeng's strategic focus on high-quality development aims to redefine efficient transportation standards and enhance service quality, aligning with national goals for sustainable manufacturing [10][16] - The company is committed to a dual-path strategy of "zero-carbon urban distribution" and "high-efficiency diesel," addressing both policy directions and varying customer needs [9][10] - The overall vision of Dongfeng is to not only follow market trends but to actively define the future of the industry, reflecting a strong sense of responsibility and commitment to customer trust [22]

Core Viewpoint - The Chinese commercial vehicle industry is undergoing a significant transformation by 2025, driven by electrification, intelligence, and sustainability, with traditional manufacturers needing to adapt and innovate to remain competitive [1] Group 1: Brand and Product Development - Dongfeng Motor Corporation launched its new high-end light vehicle brand "Dongfeng Qiankun" at the 2025 China International Commercial Vehicle Exhibition, showcasing its technological capabilities and strategic ambitions [1][3] - The brand name "Qiankun" is inspired by traditional Chinese philosophy, symbolizing the pursuit of efficiency and user trust [3] - Dongfeng Qiankun aims to be a leader in high-efficiency fresh food transportation, focusing on cold chain and green transportation logistics [5] Group 2: Product Features and Market Positioning - The product strategy includes a dual approach of fuel and electric vehicles, utilizing established supply chains for fuel vehicles and advanced technology for electric vehicles [5][6] - The Dongfeng Qiankun K6 model features a new generation engine that reduces fuel consumption by 10% compared to competitors, saving over 5400 yuan annually [8] - The K6 model is designed for comfort and efficiency, with a spacious cabin and advanced features, while the Dongfeng Dolika has also been updated to improve fuel efficiency by 12% [8] Group 3: New Energy Strategy - Dongfeng's new energy strategy focuses on multiple technology routes, including pure electric and hydrogen fuel, with a goal of achieving over 60% penetration of new energy vehicles by 2030 [9][11] - The company is developing advanced technologies for intelligent driving and energy efficiency, with plans for future upgrades to its intelligent chassis and battery systems [11][12] Group 4: Strategic Vision and Market Trends - Dongfeng is building a comprehensive competitive system across the entire value chain, aiming to establish itself as a high-end brand and a leader in green technology [12][14] - The company recognizes the shift in customer demands from basic transportation to comprehensive lifecycle cost and intelligent efficiency, positioning itself to define future market trends [12][14] - Dongfeng's commitment to innovation and strategic foresight aims to redefine the value proposition in the light commercial vehicle sector [14]

Core Viewpoint - The article emphasizes that 2025 is a critical year for China's commercial vehicle industry to move away from "involution" and focus on quality and sustainable development, with Dongfeng Motor Corporation leading the way by prioritizing product quality over low pricing [1][4][17]. Group 1: Industry Challenges - The commercial vehicle industry is currently facing severe "involution," characterized by price wars, product homogenization, and inconsistent service standards, which undermine brand trust and hinder technological progress [4][8]. - Some companies are sacrificing product reliability and cutting R&D investments to gain market share, leading to a detrimental competitive environment [4][12]. Group 2: Dongfeng's Quality Leadership - Dongfeng Motor Corporation has been recognized as a "National Industry Quality Leading Enterprise," reflecting its commitment to quality control and customer satisfaction through rigorous evaluations [4][13]. - The company integrates high-quality standards from the design phase, ensuring that its products perform excellently in real-world scenarios, as evidenced by multiple awards at the NEVC 2025 China New Energy Commercial Vehicle Challenge [7][10]. Group 3: Military Standards and Manufacturing - Dongfeng's military heritage contributes to its high-quality standards, with a focus on reliability even in extreme conditions, supported by a robust production philosophy [8][10]. - The company employs a user-centered research and validation system, ensuring that every product meets stringent military-grade quality standards throughout its development and manufacturing processes [10][12]. Group 4: Customer Recognition and Service - Customer testimonials highlight Dongfeng's product reliability, with examples of vehicles achieving impressive mileage and performance without major repairs, reinforcing the brand's reputation for quality [13][15]. - Dongfeng has upgraded its service brand to provide proactive maintenance solutions, addressing customer needs and emphasizing quality over low pricing, thus promoting a return to value-based competition in the market [15][17].